{"id":112640,"date":"2017-08-22T18:30:57","date_gmt":"2017-08-22T10:30:57","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=12640"},"modified":"2023-08-08T17:29:22","modified_gmt":"2023-08-08T09:29:22","slug":"google-search-console-search-appearance","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/google-search-console-search-appearance\/","title":{"rendered":"Google Search Console Tutorial: Search Appearance"},"content":{"rendered":"

\"Google<\/a><\/p>\n

What does search appearance mean on Google Search Console?<\/h2>\n

Quick Answer:<\/strong> Search Appearance in Google Search Console shows us the different kinds of rich results that your site was shown in. It also shows us if your site was displayed using Web Light results or video results. Search Appearance also provides the number of clicks versus impressions data. You can improve your search appearance by utilizing structured data, rich cards, data highlighter, HTML improvements, and Accelerated Mobile Pages.<\/p>\n

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Overview<\/h2>\n

Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects<\/a>, Google Search Console could definitely help your campaign. However, not a lot of people can understand each and every function of Google Search Console.<\/span><\/p>\n

With every update that comes out, it is our jobs as SEOs to understand and adapt our strategies<\/a> accordingly. Tools such as Google Search Console makes our lives easier through the different features that come with it. But, with the constant output of updates comes the monotony of using the same tool over and over again – which leads to a life of copying and pasting without any REAL activities. <\/span><\/p>\n

To help you, today\u2019s article is about going back to the basics of Google Search Console, specifically, its Search Appearance section that holds multiple features. Without further ado, let\u2019s get started.<\/span><\/p>\n

Search Appearance<\/b><\/h2>\n

The search appearance section of Google Search Console can do a lot of things for us. From structured data implementation to duplicate meta tag checks, it\u2019s vital to our SEO campaign. Just click on the Search Appearance tab button on the menu bar on the left side, and review the reports and tools inside. <\/span><\/p>\n

Structured Data<\/b><\/p>\n

This sub-section of Search appearance focuses on the implementation and analysis of structured data. After incorporating the structured data code into your website, go to <\/span><\/p>\n

Google Search Console \u2192 Search Appearance \u2192 Structured Data <\/span><\/i>to check for any errors that you probably made. <\/span><\/p>\n

If you have found some errors, fixing it will be between you, the webmaster, and the developer. Even if structured data is not a direct ranking factor and disregarding the errors will not affect your rankings, you will be giving your visitors a much better experience if you fix these errors. <\/span><\/p>\n

Fixing your structured data means analyzing them individually. What you need to do is:<\/span><\/p>\n

Take a look at the errors shown in your Structured Data report\u00a0\u2192 <\/i>Prioritize the ones that you think is crucial for your audience\u00a0\u2192\u00a0 <\/i>Go to the <\/span><\/em>Structured Data Testing Too<\/span><\/a>l to help you with these errors<\/em><\/span>\u00a0\u2192<\/i>\u00a0Contact your Devoloper and send them the detailed error report.\u00a0<\/em><\/p>\n

All you need to do is wait for the developer to fix the issues, and you are good to go.<\/p>\n

Rich Cards<\/b><\/p>\n

Rich cards are one of the great ways in which you can be featured in the SERPs (Search Engine Results Pages). Most of these include recipes, courses, movies, or jobs. If you are an SEO that works hard to have a Rich Card, then you might want to use Google Search Console for your monitoring needs; you will be able to see errors and if your Rich Cards are being indexed. <\/span><\/p>\n

You cannot create Rich Cards for all your content. The ones mentioned above are only the norm of Rich Cards, so it would be better if you opt to create Rich Cards like them. These Rich Cards use schema data to display your content in a much more engaging format, that will improve a user\u2019s mobile experience.<\/span><\/p>\n

Google Search Console\u2019s Rich Card sub-section shows you a detailed report of rich snippets, AMP, schema, and App indexing. After creating your rich card, check the report if there are errors, and if there are, your Rich Cards are probably not getting displayed in the SERPs. Some steps you can take:
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