{"id":112494,"date":"2017-08-01T13:47:11","date_gmt":"2017-08-01T05:47:11","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=12494"},"modified":"2023-08-08T14:06:55","modified_gmt":"2023-08-08T06:06:55","slug":"improve-local-search-rankings","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/improve-local-search-rankings\/","title":{"rendered":"8 Ways to Dominate Your Local SEO Rankings"},"content":{"rendered":"

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Google\u2019s update on their local listings<\/a> made the competition for webmasters to be featured in the listings harder than ever. Sadly, there is no easy way to be featured – which means every business must depend on a great local SEO performance to obtain much better online visibility.<\/span><\/p>\n

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Local search engine results pages (SERPs) are immensely competitive, and Google has made some revisions with the paid ads that reduce organic results to the lower parts of the SERPs. This means that SEOs have to give twice the effort to obtain the results that they want.<\/span><\/p>\n

Fortunately, it isn\u2019t all bad news. SEOs just have to make a few improvements into their local SEO campaign in order to have the substantial effect on your organic search rankings. Today, I\u2019m going to give you some tips on how you could improve your local SEO campaign.<\/span><\/p>\n

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#1. Local Search Simulation<\/b><\/h2>\n

Essentially, a great SEO strategy starts with researching keywords – preferably using their favorite keyword tool<\/a>. However, since Google removed their location search filter, simulations of local search results, when you are in a different location, has become complicated. To make up for this, numerous SEOs opt to do one of these:<\/span><\/p>\n

a.) Incorporate the \u201cnear\u201d parameter in their URL – After inputting a query, SEOs add \u201c&near=cityname.\u201d into the URL. This will garner results that would have shown up if you\u2019re actually near that location.<\/span><\/p>\n

b.) \u201cuule\u201d parameter – You can attach each search query with a base64 that is basically an encoded form of a location\u2019s \u201ccanonical name\u201d.<\/span><\/p>\n

c.) Softwares that target GPS coordinates – The easiest and most accurate way to geo target your keywords is through the use of an algorithm. <\/span><\/p>\n

Once you\u2019ve found your desired keywords, it is time to start putting in work. You should generate content that specifically targets keywords that have low competition, and always remember that it is best if you add them to your HTML tags and anchor text.<\/span><\/p>\n

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#2. Link Building Opportunities<\/b><\/h2>\n

It is a well-known fact that a great link building campaign<\/a> is essential for a successful SEO campaign. Therefore, it is also a priority whenever you do local SEO. Unfortunately, building and earning organic links takes up a lot of time. You will be needing a sense of authority through your content in order to have influencers trust you and the content that you publish. <\/span><\/p>\n

Whenever an influencer deems your content as quality and top-notch, then you can take advantage of this link building opportunity. Using your content to earn links from influencers<\/a> is not easy, but it will be worth the effort and time you put in. Focus on collaborating with influencers and finding other ways to improve your brand\u2019s online reputation. <\/span><\/p>\n

One way to easily earn some high-quality backlinks is to help webmasters look for and replace broken links in their content. Investigate high-performing posts in your niche and find out if it contains broken links, afterward, contact the webmaster and tell them about the broken link while offering up your own page as a substitute. <\/span><\/p>\n

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#3. Research Your Competitors for Link Opportunities<\/b><\/h2>\n

Go to your preferred competitor tracking tool to find out which websites are linking to your competitors. You can use this strategy to have more backlinks that can help your local SEO campaign. Here\u2019s how to do it:<\/span><\/p>\n