{"id":112480,"date":"2017-07-27T15:53:52","date_gmt":"2017-07-27T07:53:52","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=12480"},"modified":"2023-08-08T15:58:30","modified_gmt":"2023-08-08T07:58:30","slug":"target-long-tail-keywords","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/target-long-tail-keywords\/","title":{"rendered":"TUTORIAL: Why You Should Target Long-Tail Keywords"},"content":{"rendered":"

\"Why<\/a><\/p>\n

Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time; it also uses up a lot of their hard-earned money. It\u2019s perfectly understandable because it is known that long-tail keywords have low search volume, and it is not just worth the effort. <\/span><\/p>\n

<\/p>\n

That is why they often opt to rank for popular keywords, but it often ends in <\/span>failure<\/b>. The competition for these kinds of keywords is huge, and if you do not put it the extra effort into your strategy, you will just end up wasting a lot of your time and effort.<\/span><\/p>\n

Here\u2019s an advice to help you: if you do not have a long-tail SEO strategy, you are wasting a precious opportunity that could have otherwise helped you rank higher. Researching long-tail keywords, targeting low-competition keywords that have high conversion rates, and to use these keywords to improve your content\u2019s performance has never been easier as it is now. I\u2019ll be showing you how to do exactly this.<\/span><\/p>\n

\"01_LONG<\/a><\/p>\n

Long-Tail Keywords<\/b><\/h2>\n

These types of keywords are immensely targeted search phrases that specifically fulfill the searcher\u2019s intent. Long-tail keywords typically have low search volume, high conversion rates, and low competition. <\/span><\/p>\n

They are called \u201clong-tail\u201d because when plotted in a graph of keywords and search volume, they would be on the \u201clong tail\u201d or nearing the end of the search demand curve. This means that they are the keywords that only a few people are searching for them on a monthly basis. <\/span><\/p>\n

Despite having low search volume, long-tail keywords are definitely easier to rank for and they have a higher chance to convert users into customers than the high-ranking keywords. It is because long-tail keywords possess a specific and clear need that only you and a few number of people can solve. They are basically driven by the intent of the users.<\/span><\/p>\n

Additionally, when you have completely understood the search intent of your target audience, you can then create content that specifically tackles queries and eventually converts. <\/span><\/p>\n

Here\u2019s an example: A few users are searching for \u201cSamsung Galaxy J7 Pro price\u201d \u00a0– which indicates a very specific intent to purchase. When compared to a search query for \u201cSamsung price\u201d, then the second query is much less clear – which could lead to numerous interpretations such as they might be looking for Samsung phones in general, or an update about the prices of Samsung phones; not about specifically buying a phone.<\/span><\/p>\n

Keep in mind that the length of long-tail keywords varies from time to time. Some of them are more than three words because of the specificity of the search query while other have less than three words such as brand name searches. All of these can be considered as long-tail keywords.<\/span><\/p>\n

\"02_Why<\/a><\/p>\n

Why They are Important for SEO<\/b><\/h2>\n

A commonly known fact is that almost 70% of search traffic comes from long-tail keywords<\/a>, and many of these keywords are business specific. You could only imagine how successful you will be if all of these immensely targeted queries bring about leads directly to your high-converting pages.<\/span><\/p>\n

Essentially, there are three primary benefits of targeting long-tail keywords:<\/span><\/p>\n

    \n
  1. Fewer Competition<\/span><\/li>\n<\/ol>\n

    Since these keywords are specific to a certain business or field, the competition will only be between you and few others that share your niche. One of the best things of targeting long-tail keywords is that they do not need as much effort to rank well when compared to the high-ranking keywords. A great link building strategy<\/a> or a perfect meta description<\/a> for your landing pages could result to a higher ranking and conversion rate if your targeted keywords are sufficiently specific. <\/span><\/p>\n

      \n
    1. More Conversions<\/span><\/li>\n<\/ol>\n

      The simple act of researching long-tail keywords will definitely help you in discovering search intent. If found, you will be able to ascertain queries that indicate an intent to buy and the need for additional information. When you have found all of these, you can already direct qualified leads into your sales process, and to also improve your content marketing efforts and conversion rate optimization.<\/span><\/p>\n

        \n
      1. Use it to Optimize for Semantic Search<\/span><\/li>\n<\/ol>\n

        It has been known that long-tail keywords are essential when you want to optimize for semantic search. Since today is a time of technological advancements, the use of voice search and talking to bots are commonplace. Whenever a user performs queries through these platforms, more often than not, they use long-tail keyword phrases such as questions and commands with specific intent.<\/span><\/p>\n

        Make a habit of predicting what the user\u2019s intent behind the questions, and provide answers about your business or services to improve your efforts in targeting long-tail keyword phrases. <\/span><\/p>\n

        Take note that targeting top converting long-tail keywords even if they have low search density can still be immensely valuable for your business.<\/span><\/p>\n

        \"03_Looking<\/a><\/p>\n

        Looking For Long-Tail Keywords<\/b><\/h2>\n

        Ranking for the correct long-tail keyword could lead to a successful business venture, and discovering new long-tail keywords is as easy as it sounds. You can create a list with considerable length in a matter of minutes. Here\u2019s how:<\/span><\/p>\n