{"id":111992,"date":"2017-03-30T13:02:40","date_gmt":"2017-03-30T05:02:40","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=11992"},"modified":"2023-08-08T16:18:14","modified_gmt":"2023-08-08T08:18:14","slug":"top-5-strategies-boost-websites-conversion-rates","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/top-5-strategies-boost-websites-conversion-rates\/","title":{"rendered":"Top 5 Strategies that Will Boost Your Website\u2019s Conversion Rates"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/top-5-strategies-boost-websites-conversion-rates\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone wp-image-111997 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates.png\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates-1024x768.png\" alt=\"Top 5 Strategies That Will Boost Your Website\u2019s Conversion Rates\" width=\"600\" data-srcset=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates.png 1024w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates-300x225.png 300w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates-768x576.png 768w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates-800x600.png 800w, https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/Top-5-Strategies-That-Will-Boost-Your-Website\u2019s-Conversion-Rates-600x450.png 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/a><\/p>\n<p>Every effort you invest into the <a href=\"https:\/\/seo-hacker.com\/picture-perfect-9-ways-blog\/\">design and promotion of your website<\/a> has to do with the goal of generating more sales. This isn\u2019t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines.<\/p>\n<p>In other words, you need to find the balance between the strategies that put you at the top of Google\u2019s results and the marketing messages that motivate people to turn into customers. Here are some tips to do just that!<\/p>\n<p><!--more--><\/p>\n<h2>1. Give Them What They Want<\/h2>\n<p>Before you can start developing a conversion-worthy website, you need to explore what your potential customers need. They are mostly interested to know how your products or services can benefit them. You don\u2019t want to make your customers believe they want your product by manipulating them with false claims. This is how it works: first you\u00a0<a href=\"http:\/\/www.inc.com\/paul-schoemaker\/5-ways-to-know-what-your-customer-wants.html rel=\" rel=\"nofollow\">understand what they want<\/a>\u00a0and need, and then you develop or adjust your offer to meet their preferences.<\/p>\n<p>Here are some tools that will help you understand your target audience:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.surveymonkey.com\/\" rel=\"nofollow\">SurveyMonkey<\/a>\u2013 an online tool for creating powerful surveys that give you the answers you need.<\/li>\n<li><a href=\"https:\/\/www.woopra.com\/\" rel=\"nofollow\">Woopra<\/a>\u2013 a tool that gives you access to a comprehensive profile of the users of your website. You can track their activity and use the analytics to improve your products and services.<\/li>\n<li><a href=\"https:\/\/seo-hacker.com\/social-media-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a> \u2013 that\u2019s where your audience is. Track their Facebook comments, tweets, and Instagram photos to figure out their likes and dislikes. Don\u2019t limit these activities to your own profiles. Track your customers\u2019 comments and likes on the profiles of your competitors, so you will know how to deliver something better.<\/li>\n<\/ul>\n<p>Remember: conversions have to do with user psychology. When you understand what your target audience needs, use that information to develop elements of your site. The design, content, images, messages, prices\u2026 every aspect of the website will fit into their standards.<\/p>\n<h2>2. Develop A Connection<\/h2>\n<p>Your website has a theme, which is not only created through proper use of color and great images. It\u2019s the <a href=\"https:\/\/seo-hacker.com\/content-writing-2017-easier\/\">content that creates an impression<\/a> on your visitors. Don\u2019t write generic descriptions on your products and services. Talk to each and every customer and make them feel appreciated line individuals.<\/p>\n<p>When someone spends time browsing through a website, they want to imagine themselves wearing the clothes, using the gadgets, reading the books, tasting the meals, or whatever else the seller\u2019s products and services are related to. Thus, <a href=\"https:\/\/www.webnode.com\/business-websites\/\" target=\"_blank\" rel=\"noopener\">you create a website<\/a> that offers all these features for your customer.<\/p>\n<p>Here is a simple example: instead of writing \u201c<em>X.com<\/em>\u00a0offers high-quality brands and impeccable customer service,\u201d you can instead write \u201cWe deliver top-quality brands to your doorstep.\u201d Do you notice the difference? The second version makes the customers feel like you\u2019re personally addressing them. You\u2019re not talking about your brand; you\u2019re explaining what your business does for\u00a0<em>them<\/em>.<\/p>\n<h2>3. Include A Blog<\/h2>\n<p>What makes you attractive to your users? \u2013 Great, informative content. What makes you attractive to the search engines? \u2013 Great, informative content. You see the connection. Including a <a href=\"https:\/\/seo-hacker.com\/blog-writing-ebook\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> section is a win-win situation.<\/p>\n<p>How exactly will a blog convince the visitors to convert? First of all, it will bring more visitors to your website thanks to the SEO strategies you implement. You\u2019ll infuse all the right keywords in the text, so your target audience will easily discover them when they search Google for the things they need. When visitors land at your blog, they will see awesome articles that show how your products can meet their needs.<\/p>\n<p>Moreover, a blog shows you care about the customers. You won\u2019t write solely about the things you sell; you will also offer solutions for the problems your audience faces.<\/p>\n<p>A blog gives you a chance to tell stories and connect with your audience on a deeper level. You can take things further by inviting the users to write about their own experiences. Don\u2019t forget to offer useful tips and relevant news from the industry to keep your audience happy.<\/p>\n<p>River Pools and Spas is a great example of an eCommerce website that uses blog posts for attracting more customers and developing a connection with them. The blog teaches how people can choose the perfect pool for their backyards, what materials they should opt for, how they can take a loan to build a pool, and many other useful things they need to know.<\/p>\n<h2>4. Be Confident in What You Offer. Ask Them to Buy It<\/h2>\n<p>Some people are afraid of sounding too aggressive when trying to promote a certain product or service. They were not born to be marketers! A successful marketer, on the other hand, has enough confidence to emphasize the strengths of the offer, convince the potential users it\u2019s the best choice they have, and ask them to buy it without any hesitation.<\/p>\n<p>You need clear calls to action; otherwise, people won\u2019t know what to do after they read your blog posts. Invite them to take a look at your offer, convince them it\u2019s the best, and make them believe they need it right away.<\/p>\n<p>The calls to action shouldn\u2019t be generic. Don\u2019t go for the same old \u201cbuy yours today.\u201d Think of a more enticing call that will get people\u2019s attention and stick within their minds after they leave the website. If for example, you\u2019re selling cosmetics, you can write something like \u201creveal your true beauty.\u201d<\/p>\n<p>If you take a look at the website of OnTrees, an app that makes budgeting simple, you\u2019ll notice that most of the content is written in the form of calls to action. \u201cYour money. Your choices.\u201d That\u2019s an inspiring way to convince people to start using the tool since it tells them what they will get from it.<\/p>\n<h2>5. On-page Search Engine Optimization<\/h2>\n<p>The blog will get you some visits when you strategically include keywords throughout the content, but remember: not all blog visitors will visit the home page. That\u2019s why <a href=\"https:\/\/seo-hacker.com\/8-easy-tips-optimize-content-seo\/\">on-page SEO<\/a> is important as well.<\/p>\n<p>Everything you write on your website plays a role in your efforts to rank on Google. If you\u2019re maintaining a website, chances are you\u2019re already concerned about on-page SEO and you\u2019ve implemented some strategies that give you a stronger online presence. However, you should pay attention to another aspect: the search engine optimization has to be related to your goal to generate more sales.<\/p>\n<p>Remember: you\u2019re not just trying to make yourself appealing to Google; you\u2019re mostly trying to convince your customers to make the purchase. One way to do that is by implementing keywords into calls to actions throughout the content at the homepage. Here are few other places where you can combine the keywords with invitations for the readers to try a product\/service:<\/p>\n<ul>\n<li>The description tag \u2013 it should describe what your website sells (that\u2019s for the search engine), but it should also show you\u2019re the best (that\u2019s for the actual Google users).<\/li>\n<li>The title tag \u2013 use long-phrase keywords that will give more meaning to the title tag. Keep it shorter than 70 characters and make it all about your brand.<\/li>\n<\/ul>\n<ul>\n<li>The headings \u2013 you should optimize them for the search engines, but you also need to make sure they promote your business in the best possible way. When you\u2019re featuring a longer piece of text at the homepage, most people will see only the headings. You need to include a call to action right there.<br \/>\nDropbox is a nice example for smart use of headings. \u201cTake your docs anywhere. Send videos quickly. Work on slides together. Keep your photos safe\u2026\u201d All these phrases explain what the product does, but they also invite the users to try it.<\/p>\n<h2><strong>Tak<\/strong><strong>e Action; Make Your Website Conversion-Worthy!<\/strong><\/h2>\n<p>You probably noticed that all the points highlighted were all related to <a href=\"https:\/\/seo-hacker.com\/traffic-content-marketing\/\">content<\/a>. You investigate the needs of your audience to construct an offer that works for them. You adopt the right style to build a connection; you include a blog section that adds value to the website; you find the right calls to action, and you optimize every part of the website to help your potential customers find you. Well, aside from the points highlighted above, you should also consider how you can go green with your e-commerce website. Why? Because in today&#8217;s time the emphasis on protecting the environment is at an all-time high &#8211; which will surely give you some additional likeability for your customers. To get you started with going for a green &#8220;website&#8221; here&#8217;s an infographic from Red Stag Fulfillment:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/How-to-make-your-ecommerce-store-eco-friendly-02-1.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-12429 size-full lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2017\/03\/How-to-make-your-ecommerce-store-eco-friendly-02-1.jpeg\" alt=\"Your Ecommerce Store is Leaking Money2\" width=\"750\" height=\"10709\" data-wp-pid=\"12429\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/10709;\" \/><\/a><\/p>\n<p class=\"photocap\" style=\"text-align: center;\">Photo Source:\u00a0<a href=\"https:\/\/redstagfulfillment.com\/making-your-ecommerce-store-eco-friendly\/\">http:\/\/redstagfulfillment.com\/making-your-ecommerce-store-eco-friendly\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Although it seems like a lot of effort, it\u2019s not that difficult to make the right changes that boost your website\u2019s <a href=\"https:\/\/www.omnikick.com\/measure-improve-conversion-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>. You\u2019ve had enough theory, so start implementing these practices today!<\/p>\n<p>&nbsp;<\/li>\n<\/ul>\n<h2>Author Bio<\/h2>\n<p>Stephanie Norman from Sydney has been a professional writer for 4 years already. Also, she works as freelance online marketing specialist in <a href=\"http:\/\/www.australianwritings.com\/\" rel=\"nofollow\">Australian Writings<\/a>, a company that offers assignment help for students.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100010],"tags":[101101,200154,102178,102323],"wl_entity_type":[102583],"class_list":["post-111992","post","type-post","status-publish","format-standard","hentry","category-seo-copywriting","tag-boost","tag-seo-2","tag-strategy","tag-website","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Strategies that Will Boost Your Website\u2019s Conversion Rates<\/title>\n<meta name=\"description\" content=\"Boosting your website&#039;s conversion rate should be a priority. Here are some tips to turn visitors into customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/top-5-strategies-boost-websites-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Strategies that Will Boost Your Website\u2019s Conversion Rates\" \/>\n<meta property=\"og:description\" content=\"Boosting your website&#039;s conversion rate should be a priority. 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