{"id":110921,"date":"2016-06-16T23:28:10","date_gmt":"2016-06-16T15:28:10","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=10921"},"modified":"2023-06-29T17:10:42","modified_gmt":"2023-06-29T09:10:42","slug":"seo-summit-2016-presentations-summary-learning","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/seo-summit-2016-presentations-summary-learning\/","title":{"rendered":"SEO Summit 2016 Presentations &#8211; Summary of Learning"},"content":{"rendered":"<p><img decoding=\"async\" class=\"fpi-shvzz\" class=\"alignnone size-full wp-image-10936 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2016\/06\/seo-summit-2016-banner.jpg\" alt=\"seo-summit-2016-banner\" width=\"1200\" height=\"627\" data-wp-pid=\"10936\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/627;\" \/><\/p>\n<p>My palms were sweaty as I felt the adrenaline build on my chest. Heart felt like it was roaring blood. <a href=\"https:\/\/seo-hacker.net\/summit\">SEO Summit<\/a> is the annual event that I&#8217;m always nervous about. And you see that&#8217;s funny because it&#8217;s an event by SEO Hacker.<\/p>\n<p><!--more--><\/p>\n<p>This year was our third year. And we decided to post all the Powerpoint decks right here at our blog.<\/p>\n<p>I&#8217;ll try to put in a dash of what I personally learned per presentation too.<\/p>\n<p><strong>The Art to the Start of: Content Optimisation &#8211; Grant Merriel<\/strong><\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/GOHFVwHvu3bpOO\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>The entire summit started with Grant Merriel&#8217;s presentation on content &#8211; the cornerstone of any good SEO campaign. There are some gems in his talk that deal with getting data from competitors, utilizing semantic phrases and so on.<\/p>\n<p>We only have the Powerpoint here but the genius behind his presentation is how Grant delivered it and some of the examples he cited along the way.<\/p>\n<p><strong>Big Brand Link Building &#8211; Jason Acidre<\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/nL4LoJ0iqlOzZG\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>Jason&#8217;s genius and creativity when it comes to linkbuilding never runs out. And that&#8217;s why he&#8217;s a world-renown expert when it comes to building links.<\/p>\n<p>In his presentation, Jason builds on case studies that he&#8217;s done with some of his clients and shows us how to replicate that.<\/p>\n<p><strong>Creative SEO &#8211; Dan Petrovic<\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/B341obgUM3kmot\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>It&#8217;s no surprise that Dan had the most good reviews from the attendees. His talk about creative SEO was well&#8230; creative. In the most fantastic way.<\/p>\n<p>He revealed case studies and experiments that he personally did to get links from the craziest places. He even told us about how he was able to become a Google scholar.<\/p>\n<p><strong>Competitive On Site Optimization &#8211; Bernard San Juan<\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/a5nr79v5TOvf2s?startSlide=2\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>One of the most no-holds-barred presentations was Bernard&#8217;s take on on site optimization. He bridged the gap between SEO then and SEO now.<\/p>\n<p>The Powerpoint deck may not give his real-life presentation justice. Good thing we have it on video. However, it&#8217;s still being edited as I write this so it&#8217;s going to have to wait.<\/p>\n<p><strong>How to get Content Perfectly Optimized for Users and SEO &#8211; Wojtek Mazur<\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/h2Sw2u81KNgha2\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>Wojtek&#8217;s presentation was a treat for people who are starting out with SEO. It&#8217;s very foundational in terms of approach so a lot of beginners were able to appreciate his talk at the summit.<\/p>\n<p><strong>How to Maximize Conversions through SEO &amp; CRO &#8211; Sean Si<\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ku3ye8jNhjgLSA\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>My presentation was about the intersection of SEO and CRO. Both don&#8217;t play too well if you don&#8217;t know them on a deep level. People who are not advanced in SEO might damage CRO and usability when trying both at the same time and vice versa.<\/p>\n<p>I basically talked about how to use SEO and CRO in a way that they play as a team &#8211; maximizing your conversions in your site by a sweet margin.<\/p>\n<p><strong>SEO Summit 2016<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10929 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2016\/06\/ss2016-117-1024x683.jpg\" alt=\"SEO Summit 2016 Speaker Q and A\" width=\"600\" data-wp-pid=\"10929\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/p>\n<p>As the adrenaline died down and the people gathered for photos, I realized SEO Summit 2016 was over too soon. It was a good 9 hours of good food, active networking and awesome case studies and lessons on SEO.<\/p>\n<p>Based from the audience&#8217;s feedback, this was the best SEO Summit yet. I&#8217;ll try to augment this post when we have compiled the data soon.<\/p>\n<p>Hope you enjoy the presentation decks as much as I did.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My palms were sweaty as I felt the adrenaline build on my chest. Heart felt like it was roaring blood. SEO Summit is the annual event that I&#8217;m always nervous about. And you see that&#8217;s funny because it&#8217;s an event by SEO Hacker.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100011],"tags":[101626,101928,102109,100660,101468,101997],"wl_entity_type":[102583],"class_list":["post-110921","post","type-post","status-publish","format-standard","hentry","category-seo-hacker","tag-seo-conference","tag-seo-event","tag-seo-hacker","tag-seo-philippines","tag-seo-seminar","tag-seo-summit","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Summit 2016 Presentations - Summary of Learning<\/title>\n<meta name=\"description\" content=\"Discover the gems of SEO Summit 2016. 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