{"id":110527,"date":"2016-01-21T00:01:15","date_gmt":"2016-01-20T16:01:15","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=10527"},"modified":"2023-06-29T17:04:14","modified_gmt":"2023-06-29T09:04:14","slug":"rankings","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/rankings\/","title":{"rendered":"How To Keep Your Rankings When You &#8220;Get There&#8221;"},"content":{"rendered":"<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/vCNeJxnvMZrGai\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<p>You land your site on the top. Traffic is coming in. Things are going &#8220;silky smooth&#8221;. You feel like you&#8217;re on top of the world. You&#8217;ve made it. You &#8220;got there&#8221;. What&#8217;s next?<br \/>\n<!--more--><\/p>\n<p>Webmaster&#8217;s Note: This is my Powerpoint deck on the <a href=\"https:\/\/seo-hacker.net\/summit2015\" target=\"_blank\" rel=\"noopener\">SEO Summit 2015<\/a> conference. SEO Summit 2016 is still being finalized as of today but the date will be mid-June.<\/p>\n<p>The next thing after perpetual search traffic is achieved is user engagement. Your site has to be able to deliver the promises you made in the search engine results page.<\/p>\n<p>Website user engagement has a lot to do with the behavior and psychology of the individual. And if we&#8217;re going to be honest with ourselves, one of the best ways to engage users in a serious way is through <a href=\"https:\/\/seo-hacker.net\/conversion-rate-user-experience-optimization\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimization<\/a>.<\/p>\n<p>In this Powerpoint deck, I&#8217;ll take you through the process of CRO from pinpointing important pages in your site, recording existing data, identifying the leaks, formulating a hypothesis, validating your hypothesis, all the way to A\/B testing.<\/p>\n<p>It&#8217;s a very interesting process and I gave a case study about how we did CRO for <a href=\"https:\/\/qeryz.com\" target=\"_blank\" rel=\"noopener\">Qeryz<\/a> which is ironically a CRO SaaS tool &#8211; increasing signups by a huge margin.<\/p>\n<p>The most interesting thing is we didn&#8217;t really do SEO for Qeryz. We just did CRO. And yet our keywords climbed higher and higher as time went by.<\/p>\n<p>Check out the Powerpoint deck. It&#8217;s around 78 slides. Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You land your site on the top. Traffic is coming in. Things are going &#8220;silky smooth&#8221;. You feel like you&#8217;re on top of the world. You&#8217;ve made it. You &#8220;got there&#8221;. What&#8217;s next?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101889],"tags":[102143,101898,100598,200154,101997],"wl_entity_type":[102583],"class_list":["post-110527","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-optimization","tag-cro","tag-search-engine","tag-seo-2","tag-seo-summit","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Keep Your Rankings When You &quot;Get There&quot;<\/title>\n<meta name=\"description\" content=\"&quot;Unlocking the Secrets of User Engagement: Discover the power of Conversion Rate Optimization (CRO) to take your website to new heights of success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Your Rankings When You &quot;Get There&quot;\" \/>\n<meta property=\"og:description\" content=\"&quot;Unlocking the Secrets of User Engagement: Discover the power of Conversion Rate Optimization (CRO) to take your website to new heights of success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-20T16:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T09:04:14+00:00\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"How To Keep Your Rankings When You &#8220;Get There&#8221;\",\"datePublished\":\"2016-01-20T16:01:15+00:00\",\"dateModified\":\"2023-06-29T09:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/\"},\"wordCount\":257,\"commentCount\":4,\"keywords\":[\"conversion optimization\",\"cro\",\"search engine\",\"seo\",\"seo summit\"],\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/\",\"name\":\"How To Keep Your Rankings When You \\\"Get There\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"datePublished\":\"2016-01-20T16:01:15+00:00\",\"dateModified\":\"2023-06-29T09:04:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"\\\"Unlocking the Secrets of User Engagement: Discover the power of Conversion Rate Optimization (CRO) to take your website to new heights of success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/rankings\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seo-hacker.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Keep Your Rankings When You &#8220;Get There&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/\",\"name\":\"SEO Services Agency in Manila, Philippines\",\"description\":\"SEO Hacker is an SEO Agency and SEO Blog in the Philippines. 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