{"id":110396,"date":"2015-12-10T00:27:02","date_gmt":"2015-12-09T16:27:02","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=10396"},"modified":"2023-06-30T16:57:16","modified_gmt":"2023-06-30T08:57:16","slug":"15-tools-seo-expert-maximize-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/15-tools-seo-expert-maximize-conversion-rate-optimization\/","title":{"rendered":"15 Tools Every SEO Expert Needs to Maximize Conversion Rate Optimization"},"content":{"rendered":"

\"Conversion<\/a><\/p>\n

Let\u2019s face it, you can do all the SEO in the world but if you\u2019re not converting the visitors that land on your site from browsers to subscribers and eventually sales then you won\u2019t make it very far. <\/span><\/p>\n

<\/p>\n

Webmaster’s Note:<\/strong> This is a guest post by Daniel Ndukwu. If you’re interested in submitting a guest post, you can do so here<\/a>.<\/em><\/p>\n

Whether your chief aim is list building<\/a> for future projects or funneling everyone to a sales page, you need some solid tools in your arsenal to make your job simpler and more efficient. <\/span><\/p>\n

There are hundreds of tools on the market all claiming to do the same thing – make your life easier. While some of them deliver on their promises, a lot don\u2019t. <\/span><\/p>\n

I\u2019ve assembled a list of the 15 best tools to make it a walk in the park for you to jump in and dominate without spending all your waking hours glued to a computer screen. <\/span><\/p>\n

In addition to this list of awesome conversion rate optimization (CRO) Tools, I\u2019ve prepared a bonus with my personal swipe file of super actionable A\/B Test Case Studies at the end of this post. <\/span><\/p>\n

But before we get into that, let\u2019s take a look at what conversion rate optimization is and why it matters to you.<\/span><\/p>\n

What Is Conversion Rate Optimization?<\/span><\/span><\/p>\n

Qeryz defines conversion rate optimization<\/a> as using analytics, feedback, and analytics to improve the performance of your website. A Systematic approach which allows you to make informed decisions going forward. <\/span><\/p>\n

Basically it means using data you glean from testing and asking questions to make your website do more of what you want while creating a better user experience.<\/a> <\/span><\/p>\n

It includes analyzing headlines, color templates, call to action (CTA) buttons, menu structure, and anything else on your website<\/a> that can be changed or moved around to affect the user experience.<\/span><\/p>\n

According to Marketing Sherpa 48% of marketers build a new landing page for each marketing campaign they launch. <\/span><\/p>\n

This means they need to test and tweak to determine the pages that work best for them and their target audience.<\/a> <\/span><\/p>\n

As a smart marketer, you need the best tools in your arsenal to make sure your campaigns go smoothly and you get the best results for the effort you put in. <\/span><\/p>\n

I\u2019m going to split the CRO tools into two categories:<\/span><\/p>\n

The What:<\/strong> What happened on your site? Did visitors watch a video, did they download a file, did they click through to a landing page, what is your conversion rate?<\/span><\/p>\n

The Tweaking:<\/strong> The best tools for testing different variations of elements on your page. Basically does the green button or the red button work best for your conversions. <\/span><\/p>\n

The What<\/span> of Conversion Rate <\/span>Optimization<\/span><\/span><\/span><\/p>\n

Tools that help you answer \u201cWhat is happening\u201d<\/em> for Conversion Rate Optimization<\/span><\/strong><\/p>\n

Google Analytics<\/span><\/h3>\n

\"Google<\/p>\n

Google Analytics<\/a>, just like with everything else Google has taken a huge chunk of market share. They currently boast about 63% of the total analytics market and none of their competitors come close. The raw data available can be a real help if you know what you\u2019re doing. <\/span><\/p>\n

Price:<\/strong> Free<\/span><\/p>\n

Pros:<\/strong> <\/span><\/p>\n