{"id":110128,"date":"2015-08-27T12:55:12","date_gmt":"2015-08-27T04:55:12","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=10128"},"modified":"2021-05-11T05:55:49","modified_gmt":"2021-05-11T05:55:49","slug":"optimize-mobile-app-app-stores","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/optimize-mobile-app-app-stores\/","title":{"rendered":"How to Optimize Your Mobile App for App Stores"},"content":{"rendered":"

\"ASO<\/a><\/p>\n

I was trying to download a photo editing app when I saw how many applications were available out there. And then it made me wonder.<\/p>\n

How do we know which one to choose?<\/p>\n

<\/p>\n

With over 2 million mobile apps in app stores, being seen and downloaded are the real challenges that app developers are facing right now.<\/p>\n

Yes, the competition is really high, that\u2019s why app developers should look for ways to be on top of the list. And that\u2019s what App Store Optimization is for.<\/p>\n

What is App Store Optimization?<\/h3>\n

App Store Optimization<\/strong> (ASO)<\/em> is the process of optimizing mobile applications with the aim to rank high in app store\u2019s search results for a better chance of getting downloaded. Just like the goal of both SEO<\/a> and CRO<\/a>.<\/em><\/p>\n

What\u2019s fun with ASO, and I think more challenging, is the fact that the goal is not just to get traffic but to get actual and good number of installations.<\/p>\n

How to Optimize Your Mobile App for App Stores?<\/h3>\n

So, to help you with optimizing your mobile applications, here are some aspects that you need to consider reviewing.<\/p>\n

1. Keywords<\/strong><\/p>\n

Whether you\u2019re just starting to build an app or it’s already available in app stores, having a list of target keywords is very important.<\/p>\n

But try not to guess which keywords to target.<\/p>\n

To improve your rankings, it\u2019s helpful to know the actual keywords that users are searching for.<\/p>\n

A tool like Straply<\/a> can definitely guide you with that. Although still in beta, this can help you gauge keyword competition and search volume both for iOS and Google.<\/p>\n

\"ASO<\/a><\/p>\n

You may also use keyword tools like Google Adwords Keyword Planner<\/a>, and Keyword Tool<\/a>, which are usually used for SEO, for the reason that majority of users are still using search engines like Google and Bing to search for applications.<\/p>\n

Note:<\/strong> Keyword research is important for coming up with a great title and description, but avoid keyword stuffing.<\/em><\/p>\n

2. Title or App Name<\/strong><\/p>\n

The best bit about app publishing is that you can always change your title and keywords, meaning you can optimize it from time to time. However, it can also be a bad thing, and will only complicate things when abused.<\/p>\n

As your app begins to be discovered, and more people start recognizing and sharing your app, changing your title may give them a hard time finding you.<\/p>\n

The best thing to do is to get serious with your keyword research<\/a>, and spend time understanding what your app is all about.<\/p>\n

Don\u2019t be afraid to test a few titles, and keywords, but once you see significant increase in traffic and downloads, then stick to that title.<\/p>\n

3. Description<\/strong><\/p>\n

Description is another part that you can optimize and where you can put the best keywords which\u00a0are relevant to your app\u2019s purpose. But always remember that users are human, and the main reason why they\u2019re checking your description is because they want to make sure that you\u2019re exactly what they\u2019re looking for.<\/p>\n

The point? Do not stuff it with keywords.<\/p>\n

4. Icon<\/strong><\/p>\n

While title and description<\/a> are both very important parts of ASO, icons are without a doubt the first thing that users see, and one of the main reasons for clicking on your app.<\/p>\n

\"ASO<\/a><\/p>\n

Here are best practices when creating app icon:<\/p>\n