{"id":109797,"date":"2015-06-04T15:24:25","date_gmt":"2015-06-04T07:24:25","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=9797"},"modified":"2023-07-19T17:26:06","modified_gmt":"2023-07-19T09:26:06","slug":"reasons-content-marketing-fails","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/reasons-content-marketing-fails\/","title":{"rendered":"Why Your Content Marketing Strategy Is Failing: Key Mistakes to Avoid"},"content":{"rendered":"

\"Content<\/a>I want to ask you to look at the diagram above, for just a few seconds.<\/p>\n

Have you done it?<\/p>\n

Now I want to ask, is that how you do your content marketing campaign?<\/p>\n

<\/p>\n

If I\u2019m going to make a wild guess, I think \u201cNo\u201d is probably your answer. And if I\u2019m going to be really frank with you, this is also why your content marketing campaign is failing.<\/p>\n

In this article, I would like to tell you about the step-by-step process of content marketing and the importance of each. You\u2019ll also find misconceptions of many people about content marketing<\/a> and how to avoid them. Hopefully, by the end of this post, you\u2019ll realize that as much as content marketing is fun and effective among any other online marketing strategies, it also requires time and patience.<\/p>\n

Reason\u00a0#1: You think you can write whatever topic you like<\/strong><\/p>\n

Sure you can, it\u2019s your blog anyway. But if you\u2019re aiming for visitors, take time to plan for your topics. You can\u2019t write random topics and expect your traffic to spike.<\/p>\n

Here\u2019s how you should do it:<\/p>\n

\"Step<\/a><\/p>\n

Option 1:<\/strong> Follow the skyscraper technique<\/p>\n

If you\u2019re not familiar with it yet, you may check it here<\/a>\u00a0or here<\/a>.<\/p>\n

You can use BuzzSumo<\/a> or Ahrefs Content Explorer<\/a> to look for topics that are already gaining good numbers of traffic and social shares, then create a better version of it.<\/p>\n

This technique not just expedite the process of topic creation, but also gives you a clear view of what audience are really interested in.<\/p>\n

Option 2:<\/strong> Find an answer to, \u201cwhat is the world asking for?<\/em>\u201d<\/p>\n

Some people assume that topics that they think are interesting are also interesting to others.<\/p>\n

That\u2019s why you end up writing content that only you can relate to.<\/p>\n

You need to stop assuming and start building content that people are actually searching for.<\/p>\n

You may browse questions in Quora<\/a> where real people interact with each other. You\u2019ll be amazed by the amount of questions people have, and how they crave for answers.<\/p>\n

\"Quora<\/a><\/p>\n

Once you know what people want to read, you can start writing epic content to quench their curiosity. When you\u2019re done, don\u2019t forget to share it on threads where you found those questions.<\/p>\n

Reason\u00a0#2: You think SEO is not important<\/strong><\/p>\n

Some marketers think that optimizing content for search engines is too technical, that SEO is only all about keyword stuffing.<\/p>\n

Well, then, you\u2019re missing a big chunk of success whenever you think that way.<\/p>\n

\"Step<\/a><\/p>\n

SEO is a vital part of content marketing, hence you don\u2019t have to overdo it.<\/p>\n

In fact all you need is a little bit of keyword research<\/a>, because let\u2019s face it, you want to rank for keywords that people are searching for.<\/p>\n

After that, you just need to allow yourself at least five minutes to put proper title tags, meta descriptions, slugs, alt tags for images, and interlinks<\/a>.<\/p>\n

Don\u2019t take SEO for granted. There are tons of great content out there, but failed with putting proper meta descriptions and title tags, this diminished their chances of getting higher click-through rates.<\/p>\n

Reason\u00a0#3: You think that you\u2019ll miraculously be viral<\/strong><\/p>\n

You might think that after hitting the \u2018publish\u2019 button that your job is over.<\/p>\n

Heck no, you\u2019re not even close.<\/p>\n

You can\u2019t write and hope that someone will notice and share your blog post.\u00a0It doesn\u2019t work that way.<\/p>\n

\"Step<\/a><\/p>\n

When I started blogging about my personal experiences<\/a> almost a year ago, I only have two readers: myself and a friend from college.<\/p>\n

But, my blog isn\u2019t a diary, and no matter how random my blogs are, I still want readers \u2013 we all do<\/em>.<\/p>\n

So, I started joining communities, started asking questions and started answering questions through my blogs.\u00a0That\u2019s when good things start happening.<\/p>\n

To amplify your content, you can:<\/p>\n

1. Join or build community<\/strong> \u2013 being part of a community will not just give you an avenue to share your post, but will also help you build relationships with other bloggers or experts
\n2. Broadcast<\/strong> \u2013 share your post in all your social media accounts, as well as through e-mail.
\n3. Tap the same people who already shared related content<\/strong> \u2013 if you used BuzzSumo or Content Explorer to look for popular content, there\u2019s an option where you could check where it\u2019s being shared, and who\u2019s sharing it. List it down, and start reaching out to those people.<\/p>\n

\"Referring<\/a><\/p>\n

You may also check comments from the original post, and reach out to those who commented. Let them know about your remake content.<\/p>\n

Here\u2019s a good example of an outreach:<\/p>\n

\"Outreach\"<\/a><\/p>\n

This usually works because you know that you\u2019re tapping the right people.<\/p>\n

4. Paid advertisement<\/strong> \u2013 if you have the budget, it\u2019s completely okay to advertise your content through Google AdWords or Facebook. It\u2019s been working for us so far.
\n5. All of the above<\/strong> \u2013 it\u2019s best to try all the options<\/p>\n

Reason\u00a0#4: You disregard analytics<\/strong><\/p>\n

\"Step<\/a><\/p>\n

Creating topics, producing content, optimizing and amplifying it \u2013 I know, the whole process of campaign is such a tedious task, that\u2019s why most marketers stop on the amplification part.<\/p>\n

But measuring your success is very important, especially if you\u2019re planning to do the same process again. You can\u2019t keep following the same flow if you don\u2019t have any proof that it\u2019s working well for you.<\/p>\n

Reason\u00a0#5: You gave up too easily<\/strong><\/p>\n

Just because your efforts are not converting to high traffic or sales, doesn\u2019t mean you should give up.<\/p>\n

Content marketing takes time<\/a>, and there will be occasions when you will need to analyze each step, find out what\u2019s lacking. Then, there will also be times when the whole strategy wouldn\u2019t work \u2013 at least not yet, and it\u2019s okay.<\/p>\n

Success doesn\u2019t happen overnight.<\/p>\n

When the SEO Hacker blog started mid of 2010, it didn\u2019t have a lot of visitors.<\/p>\n

Traffic is inconsistent.<\/p>\n

These inconsistencies only inspired us to write better content. From 500 visits a month on 2010, now we\u2019re getting 50, 000+ visits per month.<\/p>\n

\"SEO<\/a>\"SEO<\/a>It\u2019s because giving up is not part of our vocabulary.<\/p>\n

Conclusion<\/strong><\/p>\n

The problem with many marketers is that they look for the easiest and fastest way to market their content, while it\u2019s not bad, let\u2019s admit that long term benefits usually come from long and hard work.<\/p>\n

Now, it’s time for you to share your experiences. What’s your content marketing process? Do you have any content marketing misconceptions? And were you able to avoid them? Share us your insights by commenting below!<\/p>\n

Bonus<\/strong>: Check out this article by Marco Mijatovic on the 3 best blogging SEO tips by experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I want to ask you to look at the diagram above, for just a few seconds. Have you done it? Now I want to ask, is that how you do your content marketing campaign?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101776],"tags":[101492,102088,102089],"wl_entity_type":[102583],"class_list":["post-109797","post","type-post","status-publish","format-standard","hentry","category-content-marketing-seo-school","tag-content-marketing","tag-content-marketing-fails","tag-content-marketing-misconceptions","wl_entity_type-article"],"acf":[],"yoast_head":"\n5 Reasons Why Your Content Marketing Fails<\/title>\n<meta name=\"description\" content=\"The step-by-step process of content marketing and the importance of each. 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