{"id":109403,"date":"2015-01-28T11:33:48","date_gmt":"2015-01-28T03:33:48","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=9403"},"modified":"2021-05-11T06:10:15","modified_gmt":"2021-05-11T06:10:15","slug":"conduct-site-audit-quality-userexperience","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/conduct-site-audit-quality-userexperience\/","title":{"rendered":"How to Conduct a Site Audit for Quality User-Experience"},"content":{"rendered":"

\"Conducting<\/a><\/p>\n

Two weeks ago, we highlighted the importance of having a good website design in converting leads to sales<\/a>. This week, we\u2019ll touch base another important element in a website that raises conversions through the roof – SEO.<\/p>\n

<\/p>\n

We often think that SEO is for search engines alone, but as it grows and as algorithms constantly change<\/a>, we learned that it actually is a big factor in improving user-experience as well.<\/p>\n

There are tons of SEO tutorials<\/a> out there. They are so easily accessible that to see digital marketers without a clue on website optimization for search engines is quite rare. But what concerns me the most is when those who do try it out fail to maintain and put their SEO plans and strategies on halt. They get stuck without even reviewing the effectivity of their efforts. They stop. They give up.<\/p>\n

So today, I\u2019m going to discuss a vital part in any foolproof SEO campaign – something you should never do away with or even miss – a Site Audit<\/i>.<\/p>\n

Why do you need to do this?<\/b><\/p>\n

A Site Audit is done to determine if your website is in good shape, whether your content is relevant or not; shareable and well-optimized; you have a good number of backlinks and traffic; your site is loading fast; as well as to whether you have a good hosting provider<\/a> or not.<\/p>\n

This will help you identify pages, links and media that needs a fixing – old or new. The main reason given is that an updated website keeps readers up to date, thus keeping your goals and objectives on point.<\/p>\n

SEO work is a continuous effort. Just last year, after doing a manual review of our link building<\/a> and on-site optimization tutorials<\/a>, we found out that some written strategies are no longer applicable, forcing us to immediately edit posts and direct readers to the updated ones.<\/p>\n

How to conduct a site audit?<\/b><\/p>\n

Conducting a site audit is a lot of work, especially if your website has already been up and has created quite a load of content for many years. The good news is that there are tools that can help you with this.<\/p>\n

One tool I\u2019ve been using for almost a month now is Contentlook<\/a>. Although this tool is still in beta, I\u2019m impressed with how it evaluates and gives recommendations for a better quality user-experience. If you want a user-friendly interface to come with easy-to-understand suggestions, then this tool is the right one for you.<\/p>\n

Another tool is A1 Website Analyzer<\/a>. Although a download and installation is required, details like website links structure, HTML errors, page size, download and response time, would surely be to your advantage.<\/p>\n

Guidelines for Auditing<\/b><\/p>\n

With the tools to help you out, the question left no longer lies with \u2018how\u2019. It\u2019s more on what aspect of your website is in need of any evaluation.<\/p>\n

1. Blogs<\/b><\/b><\/p>\n

Below are just some of the things you need to check to ensure you\u2019re not just writing compelling articles but are also optimizing it for search engines and users.<\/p>\n