{"id":109370,"date":"2015-01-21T11:01:13","date_gmt":"2015-01-21T03:01:13","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=9370"},"modified":"2023-06-01T16:49:04","modified_gmt":"2023-06-01T08:49:04","slug":"craft-social-post-gets-779295-shares","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/craft-social-post-gets-779295-shares\/","title":{"rendered":"How to Craft a Social Post that Gets 779,295 Shares in Half an Hour"},"content":{"rendered":"

\"How<\/a><\/p>\n

Remember Oscars 2014 when Ellen DeGeneres literally made Twitter crash after tweeting a photo of her with some of the most famous Hollywood celebrities?<\/p>\n

<\/p>\n

\"Ellen's<\/a><\/p>\n

This nabs most retweeted tweet of the year 2014<\/em>, reaching 779,295 retweets in approximately half an hour. But, notice how (aside from this most retweeted photo)<\/em> every post from all her social accounts gain thousands of retweets, shares, favorites and replies?<\/p>\n

You\u2019d think that maybe it’s because she\u2019s too well-known and humorous that\u00a0it doesn’t take too much effort for her to compose a sure-fire and engaging social post?<\/p>\n

Well, not really<\/em>.<\/p>\n

In this entry, I will show you Ellen DeGeneres’\u00a0(unintentional yet very effective)<\/em> tactics to creating social posts that catch audiences’ attention, and how to become worry-free about your social media campaign success and spend more time doing fun stuff \u2013 like skydiving or playing with your kids<\/em>.<\/p>\n

1. Face Recognition<\/strong><\/p>\n

If you\u2019re following Ellen\u2019s Instagram account, you\u2019ll know that she regularly uploads something that will make you ROFL (Roll On the Floor while Laughing).<\/p>\n

Remember when she replaced one of the Destiny\u2019s Child\u2019s face with hers and shared it on all her social accounts?<\/p>\n

\"Ellen<\/a><\/p>\n

Funny, right?<\/p>\n

But, it\u2019s more than just being funny that makes her posts\u00a0so engaging.<\/p>\n

Jakob Nielsen, a user-interface design expert once said that a large part of the human brain is confided to remembering and recognizing faces<\/a>. That is the reason why most of the time we remember faces, not names.<\/p>\n

So, when posting, try to include an image of a person \u2013 it doesn’t have to be funny, or photoshopped. You can use photos of your product users, celebrities, or even yourself.<\/p>\n

Changing your primary image with the face of your CEO or founder like what we did with most of our social pages is also a good way to be recognized.<\/p>\n

\"SEO<\/a><\/p>\n

\"H3sean<\/a><\/p>\n

It\u2019s not vanity, but psychology.<\/p>\n

2. Nice and Short<\/strong><\/p>\n

If you know Ellen by heart you’d know that she\u2019s a very articulate and contextual kind of person, and that\u2019s probably why she\u2019s an award-winning host. But, it\u2019s amazing to see how her social posts are so short and straightforward.<\/p>\n

Using short paragraphs intrigue minds, creating a jolt of excitement, and pushes us to read more, reply, retweet or repost.<\/p>\n

\"Ellen<\/a><\/p>\n

Key Takeaways:<\/strong><\/em> In Twitter, it is imperative\u00a0to make your tweet under 140 characters to give more space for RT\u2019s. While it’s okay to post over 140 characters in other social media sites like Facebook, Instagram, Google+, it’s better not to as it will only lessen the excitement, and increase the probability of being ignored.<\/p>\n

3. Ask Away!<\/strong><\/p>\n

The best way to increase engagement is by asking questions. Sometimes it doesn\u2019t have to be too technical, or even related to your niche.<\/p>\n

As a start, it\u2019s okay to ask off-topic questions. This will give you ample of time to categorize your followers, and shortly, you\u2019ll have ideas of their real interests. Then, slowly transition to asking questions that will lead you to offering your products or expertise.<\/p>\n

\"Ellen<\/a><\/p>\n

Key Takeaways:<\/strong><\/em> Ask questions to start engagement with your audience<\/a>. You can also take this opportunity to actually ask for advice<\/a>, things you don\u2019t know the answers to \u2013 followers like to be recognized. Showing that you\u2019re interested and that you\u2019re giving value to their answers will make them stick with you and return the favour.<\/p>\n

4. The Selfie Nature<\/strong><\/p>\n

It doesn’t always have to be about you.<\/p>\n

You don\u2019t always have to share about yourself or your brand. You can promote others successes too.<\/p>\n

Sharing stories of others, whether it\u2019s directly affecting your niche or not, puts you away from what they call \u201chard selling.\u201d<\/p>\n

\"Ellen<\/a><\/p>\n

The good thing about selflessness is that other brands will notice it, especially if you tag them<\/em>, and eventually they\u2019ll do the same thing over you, or perhaps thank you. Either way is fine.<\/p>\n

5. Hashtags<\/strong><\/p>\n

Hashtagging is a good way to label your post, and make it appear on the feed where you can see people who use\u00a0the same hashtag. In Buddy Media research, they found that tweets with hashtags doubled online engagement<\/a>.<\/p>\n

\"Ellen<\/a><\/p>\n

While you can create your own hashtag, if you\u2019re just starting to build your identity, I\u2019d still recommend using the common, existing ones since it will more likely broaden your reach.<\/p>\n

Lots of tools are available to help you analyse hashtags, and give you a strong gauge of what to use, and how these can affect your posts. Right now I\u2019m using RiteTag<\/a> to choose the best hashtags. You might want to give it a try too.<\/p>\n

Key Takeaways:<\/em><\/strong>\u00a0Hashtagging could be fun, but be careful not to overdo it. The maximum number of words that you can conjoin to form a successful hashtag is three, and the maximum hashtags in a post is two \u2013 more than this can drop your engagement by 17%.<\/p>\n

Conclusion<\/strong><\/p>\n

If you want to have successful and lasting social media marketing without it eating\u00a0up all your time, start evaluating your strategies \u2013 try these five simple tactics now and watch your social engagement grow in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remember Oscars 2014 when Ellen DeGeneres literally made Twitter crash after tweeting a photo of her with some of the most famous Hollywood celebrities?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[200057],"tags":[101930,102068],"wl_entity_type":[102583],"class_list":["post-109370","post","type-post","status-publish","format-standard","hentry","category-social-network-marketing","tag-social-media-marketing-2","tag-social-media-tips-and-tricks","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow to Craft a Social Post that Gets 779,295 Shares in Half an Hour<\/title>\n<meta name=\"description\" content=\"In this entry, I will show you Ellen DeGeneres' (unintentional but very effective) tactics to creating social posts that catch audiences' attention, and how to become worry-free about your 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