{"id":109267,"date":"2014-12-18T11:32:22","date_gmt":"2014-12-18T03:32:22","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=9267"},"modified":"2021-05-11T06:10:17","modified_gmt":"2021-05-11T06:10:17","slug":"content-marketing-2015-future-content-marketing","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/content-marketing-2015-future-content-marketing\/","title":{"rendered":"What Content Marketing Will Look Like in 2015"},"content":{"rendered":"

\"Future<\/a><\/p>\n

Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products?<\/p>\n

That was the \u2018content marketing\u2019 we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it\u2019s because we\u2019re only a click away from everything we need to know.<\/p>\n

<\/p>\n

But, what\u2019s more amazing about content marketing is how it suddenly became the main strategy of the many \u2013 to the point that majority of marketers are only dependent with content marketing, and believe it or not, it works for them.<\/p>\n

In a recent study conducted by Content Marketing Institute together with Direct Marketing Association UK<\/a>, in UK alone, 88% are using content marketing and 48% of them find it effective.<\/p>\n

The question now is, will these statistics increase in the next months to come? Or will we find another, perhaps a better way to market our products and services?<\/p>\n

My answer is, yes. It will only increase. And that\u2019s not just a wild guess. I would prefer calling it the obvious answer backed by conspicuous events from the past, and those that are happening now<\/i>.<\/p>\n

Past of Content Marketing<\/h3>\n

Years ago, we\u2019ve seen how digital marketers stepped out of their comfort zone by creating different kinds of content \u2013 infographics, videos, podcasts, slideshows, eBooks \u2013 everything to avoid being stagnant from the typical blog posts.<\/p>\n

\"Types<\/a><\/p>\n

The rise of content marketing had also inspired many developers to create tools and applications that will only strengthen the desire to inspire marketers to move from traditional marketing to content marketing. Tools like Buzzsumo<\/a>, Alltop<\/a>, Contently<\/a>, Dribble<\/a>, Evernote<\/a>, Trello<\/a>, Canva<\/a>, Unmetric<\/a> and a lot more!<\/p>\n

We\u2019ve also found it more effective to invest in producing great content to rank and be viral than to just build links from different sites without the desire to share valuable insights.<\/p>\n

Present of Content Marketing<\/h3>\n

The present of content marketing is nowhere far from its past. How we innovated before, just to come up with different ways to share content, is still how we do things now. And even though we feel like we\u2019ve already used up all the possible types of content and resources, we could still think out of the box. One example would be the use of GIF\u2019s, instead of posting regular photos , because it\u2019s proven to get more attention and make blogs viral.<\/p>\n

We\u2019re becoming more and more creative.<\/i><\/p>\n

And as days have passed, we are more convinced that marketing is incomplete without great, compelling content<\/a>. This is the same explanation as to why many social media, SEO and even PPC strategies fail \u2013 because there\u2019s no good content to support these strategies. We\u2019re becoming more and more aware of the need to produce good content to back other strategies, may it be link building, social media managing or email marketing.<\/p>\n

These are all the effects of Google\u2019s initiative to make search more user-friendly and favor only relevant results – forcing many to invest in content marketing.<\/p>\n

Future of Content Marketing<\/h3>\n

The past and present of content marketing will remain, and will improve.<\/p>\n

    \n
  1. Guest blogging will change its meaning<\/i>.<\/strong> Guest blogging will no longer be for the sake of link building but to purely, and intentionally, share relevant ideas.<\/li>\n
  2. Search will give more favor to valuable content<\/i>.<\/strong> Like I mentioned earlier, Google\u2019s algorithm will keep on improving – eliminating black-hat strategies.<\/li>\n
  3. Many will start writing for people and not for search engines<\/i>.<\/strong> Because of Google search\u2019s constant improvement, those that make up the fibers of SEO will be keeping up by investing more in valuable content for people, instead of for search engines<\/a>.<\/li>\n
  4. Visual content will grow<\/i>.<\/strong> The impact of images<\/a> will continue to be the reason why great numbers focus on creating and using images to support and manifest their ideas. With that, the demand for infographics, as well as decks, will only increase in as time goes by.<\/li>\n<\/ol>\n

    But, there will also be new trends this coming year.<\/p>\n

      \n
    1. Guest video will start<\/i>.<\/strong> We\u2019ve seen guest blogging become the most powerful tactic in link building and in growing network and reach. Aside from that, we\u2019ve seen how video marketing has evolved. Combining these two strategies would be one of the main things to look forward to and most exciting that could ever happen next year.<\/li>\n
    2. We\u2019ll see a decrease with reader\u2019s retention rate<\/i><\/strong>, resulting to the creation of\u00a0more concise articles and materially relevant images. Even though we\u2019ve heard of predictions saying audiences will find whitepapers and eBooks more relevant, with all the available resources – videos, photos, blogs, slides – people will look for the best and most straightforward content they deem efficient.<\/li>\n<\/ol>\n

      A lot of things could and would happen, but one thing I\u2019m pretty sure of is that marketers would be more sensitive to the needs of their audiences – strategies will be more personalized and focused on improving user-experience.<\/p>\n

      We\u2019ll see how marketers bend some of the old and traditional strategies. Just like creating and managing social accounts, we\u2019ll find that more and more businesses will work on building their social presence. But, in the same light, we\u2019ll also see how many will shut their social accounts down after realizing that it\u2019s not working for them.<\/p>\n

      So, what do you think? Would next year be the year you strategize with content marketing? Tell us more about it by commenting and sharing your thoughts below!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products? That was the \u2018content marketing\u2019 we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it\u2019s because we\u2019re only a click […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101776],"tags":[101492,102062],"wl_entity_type":[102583],"class_list":["post-109267","post","type-post","status-publish","format-standard","hentry","category-content-marketing-seo-school","tag-content-marketing","tag-content-marketing-future","wl_entity_type-article"],"acf":[],"yoast_head":"\nContent Marketing 2015<\/title>\n<meta name=\"description\" content=\"What\u2019s more amazing about content marketing is how it suddenly became the main strategy of the many \u2013 to the point that majority of marketers are only dependent with content marketing, and believe it or not, it works for them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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