{"id":109158,"date":"2014-12-02T13:13:32","date_gmt":"2014-12-02T05:13:32","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=9158"},"modified":"2021-05-11T06:10:17","modified_gmt":"2021-05-11T06:10:17","slug":"link-building-2015-curated-guide","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/link-building-2015-curated-guide\/","title":{"rendered":"Link Building for 2015 – A Curated Guide"},"content":{"rendered":"

\"Link<\/a><\/p>\n

Some say there\u2019s no future for link building, that investing on it is just a waste of time. But, being in the world of Digital Marketing for more than two years now, I\u2019ve witnessed how link building helped a lot of websites not just with ranking in major search engines, but also on increasing conversions – in fact our clients can attest to that.<\/p>\n

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Perhaps it is the same reason why no matter how many people are saying it\u2019s dead<\/a>, I\u2019m never convinced. I still believe that the most logical way to approach the ever changing search engine algorithm is to nurture the continuous will to focus on creating more compelling content, to develop your link building practices and to neglect all the unnatural ways of doing it.<\/p>\n

And now another year is about to end, isn\u2019t it the best time to evaluate your strategies this year, and think of how you can improve it this 2015? To help you with that, I\u2019ve compiled some of the best and most effective ways to build links the natural way this year and the years to come.<\/p>\n

1. Link Earning<\/h3>\n

Gone are the days when you could just plant links wherever you like. Now, the way to acquire link juice and recognition from readers is by creating fascinating content that people would love to link to.<\/p>\n

a.\u00a011 Link Earning Strategies to Spice Your Content Marketing<\/a> \u00a0– Digital Philippines<\/p>\n

b.\u00a0The Art of Link Earning<\/a> – Dejan SEO<\/p>\n

c.\u00a0Forget Link Building. Think Link Earning!<\/a> – Titan SEO<\/p>\n

Being mentioned in social media sites is another great way to earn links. With billions of socially active people around the world, it is much easier to reach your target audience, thus increasing your chance of being recognized and cited as a source.<\/p>\n

\"Link<\/a><\/p>\n

d.\u00a0Bye Link Building. Hello Link Earning<\/a> – Market Domination Media<\/p>\n

e.\u00a07 Legitimate Ways That Social Media Impacts SEO<\/a> – ClickZ<\/p>\n

f.\u00a0The Foundation to a Sound \u201cLink Earning\u201d Strategy<\/a> – Web Presence Group<\/p>\n

\u00a02.\u00a0Avoiding Identical Anchor Text<\/h3>\n

Before, we used to invest so much on optimizing parallel anchor text. But this isn\u2019t the best option now, why? Having too many identical anchor texts is an indication to search engines that your website is over-optimized. Keep in mind that a natural variety of anchor texts is what Google loves – in fact, what we all do.<\/p>\n

g.\u00a0Top SEO Mistakes<\/a><\/p>\n

h.\u00a0Brace Yourself, Google\u2019s Penguin Algorithm Update is Coming<\/a> – Quadw Technologies<\/p>\n

i.\u00a0Google Penguin 4.0: How to Solve an Over-Optimization Penalty<\/a> – Erick Danzer<\/p>\n

j.\u00a0How to Avoid Google’s Three Most Common Ranking Penalties and What to Do If You Get Slapped By Them<\/a> – Search Engine News<\/p>\n

\"Identical<\/a><\/p>\n

\u00a03.\u00a0Link Diversity<\/h3>\n

Simple rule is to not point all your links to your homepage or a certain page on your site especially if you have numerous content. Take time to balance your external links out, and try to build links for other pages of your site.<\/p>\n

You also need to consider acquiring links from different types of websites, or sites with different extensions (eg. .gov, .net, .com, .edu, .org).<\/p>\n

k.\u00a0Why You Need to Diversify your Backlink<\/a> – Agarwal Inno Soft<\/p>\n

l.\u00a0Want a Natural Backlink Profile? Think Diversity<\/a> – SEMrush Blog<\/p>\n

m.\u00a0The Importance of Diversity in Link Building<\/a> – Open Codez<\/p>\n

\u00a04.\u00a0Giving Value to Nofollow Links<\/h3>\n

I know it doesn\u2019t pass link juice, but remember that gaining link juices isn\u2019t the only way to rank on Google. Nofollow links is still a good referral, and could help boost your traffic. We all know that traffic is one of Google\u2019s indicator of how your website is performing.<\/p>\n

n.\u00a0The Hidden Power of Nofollow Links<\/a> – Moz<\/p>\n

o.\u00a0Follow Links Vs. No Follow Links: Should You Care?<\/a> – Word Stream<\/p>\n

\"Don't<\/a><\/p>\n

5. Acquiring Links Through Testimonials<\/h3>\n

I love trying out tools and applications. I\u2019ve done many reviews of many different tools for the past few months and I can say, in all honesty, I think that this is one of the best parts of my job.<\/p>\n

It\u2019s like hitting two birds with one stone – I get to have a premium version of tools by just doing a review, and then offer them a pretty good testimonial linking back to my site. We all know that tools\u2019 websites have good PR and traffic.<\/p>\n

Warning:<\/em><\/strong> Don\u2019t do this for the sake of link building. Testimonial pages are sacred, and meant to show customers a sincere commendation on how that tool helped you, and how it could help others.<\/em><\/p>\n

p.\u00a0The Secret Strategies to Successful Link Building<\/a> – SEO Hacker<\/p>\n

q.\u00a017 Untapped Backlink Sources (Updated)<\/a> – Backlinko<\/p>\n

r.\u00a0SEO 101: 5 Link Building Opportunities for Blogs and Small Businesses<\/a> – Search Engine Journal<\/p>\n

Conclusion<\/strong><\/p>\n

Take time to analyze your link profile. It is not enough that you have too many backlinks if:<\/p>\n