{"id":108830,"date":"2014-09-04T11:20:33","date_gmt":"2014-09-04T03:20:33","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=8830"},"modified":"2021-05-11T06:10:20","modified_gmt":"2021-05-11T06:10:20","slug":"secrets-successful-guest-blogging","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/secrets-successful-guest-blogging\/","title":{"rendered":"Secrets to Successful Guest Blogging"},"content":{"rendered":"

\"Secrets<\/a><\/p>\n

First of all, link building is not dead<\/a>. This is like saying you can\u2019t have links to any websites aside from your own. We know it will never happen. Getting a link back from other sites will always be one of SEO\u2019s main goals, and Google will always value this because in the first place it helps Google bots crawl the web much faster.<\/p>\n

<\/p>\n

My favourite link building technique is guest blogging, for the reason that it doesn\u2019t only give the opportunity to plant links, but also to share to a larger audience and improve my author rank. And although many were alarmed with Matt Cutts post about guest blogging losing its value<\/a>, I know it is far from dead.<\/p>\n

In this article, I will share to you the right process to successful guest posting<\/a> \u2013 from prospecting to getting your article published.<\/p>\n

Prospecting<\/h2>\n

Our team uses a tool called Scrapebox<\/a>. It generates URLs from Google, Bing and Yahoo in seconds. It makes prospecting much faster and easier.<\/p>\n

But in my case, I prefer doing things the hard way. What I do is go to Google, search for anything related to my niche and list down all the websites that appeared on the first and second page, then I will search another term, and do the same process.<\/p>\n

I will then visit and analyze those sites, check the about page, blogs, guest post guidelines (if any), services and even analyze who their target audience is. Based on those analyses, I will then think of topics to contribute \u2013 something that will fit them, something that will benefit their readers.<\/p>\n

You may ask, what if they don\u2019t accept guest post? You wouldn’t know until you asked the owner or the team, or they have a specific page telling that they don\u2019t accept guest blogs.<\/p>\n

Lastly, take note of contact details. Try to get email addresses first. Contact forms should only be your second option.<\/p>\n

But, why do I prefer the longer version?<\/p>\n

Simply because the top results are quality blogs, and writing for quality blogs is the number 1 rule in guest blogging. Using a tool is okay, I’m all for that. But, sometimes, it also lengthen the process because it generates even the low quality ones.<\/p>\n

Pitching<\/h2>\n

Now, it\u2019s pitching time.<\/p>\n

Before you pitch, take the time to know things about your email\/ message recipients by visiting their social sites or personal blogs, and stalk them in a good way. In this way, you\u2019ll be able to adjust the tone of your voice.<\/p>\n

Warning number 1:<\/em><\/strong> Avoid guessing. I have a blogger friend who\u2019s name is Jess, and she\u2019s a \u201cshe,\u201d but this guest blogger called her \u201cMr. Jess\u201d.<\/p>\n

Warning number 2:<\/em><\/strong> Do not ever say, \u201cDear webmaster.\u201d Just don\u2019t.<\/p>\n

Simple detail but it could ruin everything when done wrong.<\/p>\n

I mentioned all these stuff because the number 1 rule in pitching is to make it personalize. Call that person by name, mention some personal stuff that will catch attention, or congratulate for a job well done. Then introduce yourself, but try to make it short.<\/p>\n

Next, go to your main point.\u00a0I find it effective when I give short explanation about the topic I\u2019m planning to write, and how the readers would benefit from it.<\/p>\n

And last, say something like, \u201cThank you, it will be an honor to write for your amazing readers.\u201d<\/p>\n

Tips for keeps:<\/em><\/strong> Make your email short, direct to the point, and credible.<\/p>\n

Writing your post<\/h2>\n

Your efforts shouldn\u2019t end with the pitch, work even smarter by writing the topic you proposed. Here are the things you should do for your article to be accepted and published.<\/p>\n