{"id":108713,"date":"2014-08-12T11:10:07","date_gmt":"2014-08-12T03:10:07","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=8713"},"modified":"2023-06-01T16:49:22","modified_gmt":"2023-06-01T08:49:22","slug":"user-registration-affects-business","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/user-registration-affects-business\/","title":{"rendered":"How to Avoid Bothering 86% of Your Users on Sign ups"},"content":{"rendered":"

\"Annoyed<\/a><\/p>\n

I’ve been receiving a lot of questions from companies asking why they don\u2019t seem to get the right revenue that they should be earning even after creating a website and producing compelling content.<\/p>\n

So I was thrilled to do research about other factors that may hinder businesses from reaching its full potential, and ended up with a great study, \u201cThe Value of Social Login\u201d conducted by Blue Research<\/a>.<\/p>\n

<\/p>\n

As a business owner, you work hard to develop your website \u2013 from designing, uploading compelling blog entries<\/a>, to putting up forum pages<\/a> because you know that these efforts would encourage users to engage more, which means better conversion rate.<\/p>\n

But do you know that it\u2019s not just the design or the content that will encourage your audience to come back to your website over and over again?<\/p>\n

User registration also plays a huge role in business\u2019 success. According to the study conducted by Blue Research, four out of five, or 86% of users feel bothered when they\u2019re prompted to create new accounts on websites, and this percentage is growing over the years.<\/p>\n

Users hate long registration forms<\/h3>\n

I know companies are keen on getting profile data of consumers, and that makes a long registration form with over 20 questions seems like the best solution, but is it user-friendly?<\/p>\n

\"Long<\/a><\/p>\n

 <\/p>\n

Come to think of it, most of your customers are probably busy. They don\u2019t have all the time in the world to fill up forms. It\u2019s also annoying that some websites make it a requirement to type in personal information before customers can access something. This pushes them to transfer to a different site that don\u2019t demand answering long forms and still offer the same benefits.<\/p>\n

Another thing that holds users back from registering another account is the so-called \u201cpassword fatigue<\/em>\u201d.<\/p>\n

Password fatigue according to Macmillan Dictionary is the tiredness and frustration caused by having to remember a large number of passwords for electronically-controlled activities.<\/p><\/blockquote>\n

How many times do you have to register online and input different usernames and passwords?<\/p>\n

Ninety two percent (92%) left a website login page instead of resetting or recovering login information.<\/p>\n

The worst thing about this is that most companies think that the traditional registration process will help them get the accurate data, but that isn’t always the case. In fact, 88% of users admit that they gave incorrect information or left forms incomplete when creating a new account.<\/p>\n

You\u2019re losing a big chunk of your success just because of a simple form. Sad but true.<\/p>\n

Users prefer social login<\/h3>\n

In the same study, seventy seven percent (77%) of respondents agreed that websites should offer social logins, and sixty percent (60%) of them agreed that companies offering social login are more up-to-date and innovative. Sixty five percent (65%) of consumers return to a website that automatically welcomes them through social login.<\/p>\n

Here are great examples:<\/p>\n

\"Mailchimp<\/a><\/p>\n

\"Pinterest<\/a><\/p>\n

This creates a personalized experience, and may lead to better traffic and referrals, which will eventually result to better revenue.<\/p>\n

Other advantages of social login according to Social Media Examiner<\/a>:<\/p>\n