{"id":108500,"date":"2014-09-09T11:26:03","date_gmt":"2014-09-09T03:26:03","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=8500"},"modified":"2023-06-01T14:23:29","modified_gmt":"2023-06-01T06:23:29","slug":"content-marketing-lessons-learn","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/content-marketing-lessons-learn\/","title":{"rendered":"Five Content Marketing Lessons You Can Learn from Simon Cowell"},"content":{"rendered":"

\"Lessons<\/a><\/p>\n

I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor \u2013 only because he\u2019s there.<\/p>\n

Note:<\/strong>\u00a0Watch out for our post about experts advises on starting your content marketing campaigns.\u00a0We are very privileged to have\u00a0advises from Rand Fishkin, Neil Patel, Jerod Morris and a lot more! Subscribe to our mailing list<\/a>, and\u00a0be the first to have this.<\/em><\/p>\n

<\/p>\n

Most people think that he\u2019s nothing but an insulting guy, but he\u2019s more than that. One of his great characteristics that I really admire is being stinking honest, and although I know this trait had hurt thousands of people, if taken positively, his comments are somewhat a guide to work harder and become a better performer.<\/p>\n

In my years of watching him, I got used to his harsh words, and instead of seeing them in a bad light, I took them as constructive criticisms, applied \u2018em in my life, and even on my blog. So, here are some of my favourite quotes from him, and how they relate to content marketing<\/a>, yes, content marketing!<\/p>\n

1. \u201cIt was like ordering a hamburger and getting only the buns.\u201d\u00a0<\/em><\/strong><\/h3>\n

These are the exact words he said to Brooke White of American Idol Season 7 after she sang \u201cHero\u201d. Brooke is a great singer, although that time I was definitely on Simon\u2019s side, for the reason that even I didn’t feel she\u2019d given her best. This is the same with content marketing.<\/p>\n

What makes content marketing special is that it wasn’t made for search engines, but for actual readers who are fishing for really useful content. So, if your audience is expecting a hamburger of ideas but only get buns, I don\u2019t think you\u2019re doing it right.<\/p>\n

Make sure that the most important part of your business, which is the consumer, is getting the best out of your blog. Sing your best! Give them the patties, not just the buns.<\/p>\n

2. \u201cI\u2019m tempted to ask if you sang that the night before your wife left you.\u201d<\/em><\/strong><\/h3>\n

Losing a wife is probably the worst thing that could ever happen to a husband. As a content marketer, losing a reader is the worst thing that could happen. Do not write something that will only disappoint and force them to leave you.<\/p>\n

When Neil Patel wrote his entry entitled \u201cWhy Successful People Are Douchebags<\/a>\u201d, I was shocked, intrigued and couldn’t believe that he actually used the word \u201cdouchebags\u201d. Two days after, he wrote a sort of follow up post that shows how that controversial article affects his traffic and revenue. And although he said its traffic increased by an extra 4,061 visitors, he also admitted that his income dropped by 26%, and the unsubscribe rate was three times higher than the usual rate of a regular post.<\/p>\n

You\u2019re not yet Neil Patel, you can\u2019t afford to lose.<\/p>\n

3. \u201cI want people to understand that from the minute Lady Gaga arrived, she created a new set of rules: being different is good; embrace it.\u201d<\/em><\/strong><\/h3>\n

What makes content marketing different from other marketing strategies is that it demands creativity and uniqueness.<\/p>\n

Avoid writing stuff that was written a hundred times already. Try to add twist into your title because a compelling title generates more leads<\/a>, but take note that you should never ever mislead your audience by putting a great title with nonsense body \u2013 do not fool your readers.<\/p>\n

4. \u201cMy dad said to me, \u2018work hard and be patient.\u2019 It was the best advice he ever gave. You have to put the hours in.\u201d<\/em><\/strong><\/h3>\n

Content marketing is a constant battle with your competitors. If you stop writing fascinating articles, you\u2019ll definitely lose the battle. If you stop because you\u2019re not ranking well enough, take a deep breath and be patient. Results don\u2019t come out in the blink of an eye, you\u2019ll need to work hard to achieve it, and if you still think it\u2019s not working, I have 3 options for you:<\/p>\n

    \n
  • Wait more.<\/li>\n
  • Do more because you\u2019re probably just doing it wrong.<\/li>\n
  • Stop. Maybe it\u2019s really not for you.<\/li>\n<\/ul>\n

    Although, I don\u2019t recommend number 3 until you\u2019re sure about the first two. Just work hard and be patient, you\u2019ll get there!<\/p>\n

    5. \u201cThe only people with power today are the audience. And that is increasing with Twitter, Facebook and everything else. We cater to their likes and dislikes\u2026\u201d<\/em><\/strong><\/h3>\n

    As a content marketer you should cater to your audience\u2019s likes and dislikes.<\/p>\n

    On one of many e-books produced by Copyblogger, they said that the first thing you must do before actually starting your website and writing a post is to know who your target audience is and what are the things that will hook them forever.<\/p>\n

    Whether you like it or not, the audience has been blessed by a great power \u2013 if you don\u2019t give them what they like, they don\u2019t give you what you want.<\/p>\n

    Conclusion<\/strong><\/p>\n

    It\u2019s not the way he criticized people, or how hard his words hit people\u2019s hearts that made me admire him so much, rather the lessons I get from him, and how I was able to apply those in marketing, and even in my personal life.<\/p>\n

    Maybe\u00a0you have content marketing tips that you’d like to share. Do not hesitate to do so! Share it here by commenting below.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor \u2013 only because he\u2019s there. Note:\u00a0Watch out for our post about experts advises on starting your content marketing campaigns.\u00a0We are very privileged to have\u00a0advises from Rand Fishkin, Neil Patel, Jerod […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101776],"tags":[100084,100121,101492],"wl_entity_type":[102583],"class_list":["post-108500","post","type-post","status-publish","format-standard","hentry","category-content-marketing-seo-school","tag-blogging","tag-content","tag-content-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"\nFive Content Marketing Lessons You Can Learn from Simon Cowell<\/title>\n<meta name=\"description\" content=\"What makes content marketing special is that it wasn't made for search engines, but for actual readers who are fishing for really useful content. 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