{"id":108446,"date":"2014-07-09T12:06:57","date_gmt":"2014-07-09T04:06:57","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=8446"},"modified":"2021-05-11T06:10:21","modified_gmt":"2021-05-11T06:10:21","slug":"what-everybody-ought-know-link-building","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/what-everybody-ought-know-link-building\/","title":{"rendered":"What Everybody Ought to Know About Link Building"},"content":{"rendered":"

\"Link<\/a><\/p>\n

Link building is dead. I\u2019ve heard it a hundred times, and I still don\u2019t believe it\u2019s true. On the contrary\u00a0I think link building is becoming more and more valuable.<\/p>\n

When I joined SEO Hacker, I started as a link builder. I wasn\u2019t good at it. I messed things up; put links everywhere, and put the wrong anchor texts. But I found link building to be an exciting part of SEO. So I read blogs, tried it on my own site, and brainstormed with my teammates.<\/p>\n

I exerted heaploads of effort to really learn this stuff, from prospecting to planting links, so to hear that it\u2019s dead kind of annoyed me. We didn\u2019t stop building links, we just developed new strategies.<\/p>\n

Algorithms change over the years<\/a>, and so do strategies, but one thing is for sure: link building will always be included in the SEO pattern.<\/p>\n

Still in doubt? Let me enumerate the things you ought to know (things that you probably know already but neglect them anyway)<\/em> about link building – why link building is one of the best SEO tactics, and of course, why you still need it.<\/p>\n

Link building means relationship<\/strong><\/p>\n

My favourite link building strategy<\/a> will always be guest posting for the reason that its main purpose, at least for me, is to share knowledge. With guest\u00a0blogging, I\u2019m able to give out information to a much larger community, and have my name on different websites, but that\u2019s not the best bit of it. Pitching is the most interesting part because I get to talk to different people. I admit that there are webmasters who don\u2019t like my pitch enough to even reply to me, but then there are also those who really spend time reading my email, and would give an effort on replying \u2013 that\u2019s where real relationships begin.<\/p>\n

My contact list is filled with webmasters that I’ve known through guest posting, and even until now I still communicate with them whenever I\u00a0write\u00a0articles, and they email me as well whenever they post something new.<\/p>\n

Relationship means building connections<\/span><\/a>, authority, credibility and also proves that\u00a0you\u2019re a human being.<\/p>\n

\u201cIn fact it\u2019s totally doable to get links once you behave like a human being. People are social creatures. They want to make friends. You have to be perfectly yourself so that people befriend you and spread the word about your content.\u201d \u2013Tad Chef, The Tao of Link Building<\/a><\/strong><\/em><\/p><\/blockquote>\n

My goal is to plant links, but I do care about the pre-linkbuilding stage as well \u2013 asking and eventually gaining connections.<\/p>\n

Link building means visibility<\/strong><\/p>\n

We know this already, but let me just remind you. We build links because we want to be visible. However, we tend to forget that more than just being visible to search engine spiders, we need to be visible to people. This makes the old style of link building not appropriate anymore. Now we choose to place links on sites that are credible enough, because we want to gain the same credibility that they have.<\/p>\n

You see? It\u2019s not just about putting links everywhere, it\u2019s not just about being visible to Google or other search engines. Now it\u2019s more about being visible to readers.<\/p>\n

\u201cThe more relevant links you obtain \u2013 either editorially or via link building methods \u2013 the more chances to make a sale or boost your traffic conversions.\u201d -Luana Spinetti,\u00a014 Reasons Link Building Belongs To Marketing (Not SEO Nor Google)<\/a><\/strong><\/em><\/p><\/blockquote>\n

Link building makes everything connected<\/strong><\/p>\n

Links make up the web. Without links, you cannot move from one webpage to another or one website to another. Link building makes these connections possible.<\/p>\n

Check our Foundational Lessons in\u00a0SEO-Hacker School<\/a> to learn more about links and link building.<\/em><\/p>\n

Last but never the least…<\/p>\n

Link building means giving resources<\/strong><\/p>\n

If there\u2019s one thing that I would always say to my readers, and even to myself, it\u2019s to write for people. People should be the priority, not the search engines. Same goes with link building, people are the priority, not the engines.
\nLink building is a way to give readers more options, more resources, and of course, more knowledge. That\u2019s why throughout the years, Google has been encouraging everyone to put links on the right anchor texts \u2013 it is not just for Google to crawl the web better; it\u2019s more for readers to be lead to right and better sources, and it is also for you \u2014 yes, for you<\/em> \u2014 to gain more credibility and trust<\/a>.<\/p>\n

\"Linkbuilding<\/a><\/p>\n

Sometimes we want to write all our ideas, but then it makes our article long and boring. That\u2019s why we build links, so we could just direct our audience to another blog that also supports our ideas.
\nLink building makes giving more information possible in a way that readers wouldn’t be bored.<\/p>\n

So, now do you see the value of link building?<\/p>\n

Can you see now why it\u2019s not dead, and why it won’t\u00a0die?<\/p>\n

It\u2019s safe to say that the old style of it has lost its value, but never the whole idea of link building. I\u2019d say it\u2019s not dead. It just got better.<\/p>\n","protected":false},"excerpt":{"rendered":"

Link building is dead. I\u2019ve heard it a hundred times, and I still don\u2019t believe it\u2019s true. On the contrary\u00a0I think link building is becoming more and more valuable.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100019],"tags":[101189,102021,102020,102022,100420],"wl_entity_type":[102583],"class_list":["post-108446","post","type-post","status-publish","format-standard","hentry","category-link-building-seo-school","tag-guest-posting","tag-importance-of-linkbuilding","tag-linkbuidling","tag-linkbuilding-is-not-dead","tag-linkbuilding-strategies","wl_entity_type-article"],"acf":[],"yoast_head":"\nWhat Everybody Ought to Know About Link Building<\/title>\n<meta name=\"description\" content=\"Linkbuilding is dead. 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