{"id":106822,"date":"2013-07-16T14:33:43","date_gmt":"2013-07-16T06:33:43","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=6822"},"modified":"2021-05-11T06:10:30","modified_gmt":"2021-05-11T06:10:30","slug":"branding-efforts-increase-users-dwell-time","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/branding-efforts-increase-users-dwell-time\/","title":{"rendered":"Four Branding Efforts that Can Increase User Dwell Time"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/seo-hacker.com\/branding-efforts-increase-users-dwell-time\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter  wp-image-6843 lazyload\" alt=\"Dwell Time\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/07\/Dwell-Time.jpg\" width=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 954px; --smush-placeholder-aspect-ratio: 954\/434;\" \/><\/a><\/p>\n<p>Improving user experience can help you send out brand signals to search engines and tell them that your site deserves higher rankings in SERPs. The more time your users spend in consuming your content (blog post, infographics, videos, etc\u2026), the <a title=\"The New SEO Era: 5 New Grounds to Avoid Extinction\" href=\"https:\/\/seo-hacker.com\/new-seo\/\" target=\"_blank\" rel=\"noopener\">better dwell time metrics<\/a> your site will garner, sending positive signals for your site\u2019s SEO.<\/p>\n<p><!--more--><\/p>\n<p><strong><em>Webmaster&#8217;s Note:<\/em><\/strong> <em>This entry is a guest post by Venchito Tampon of Digitalphilippines.net<\/em><\/p>\n<p><em>In simple terms, <a title=\"Dwell Time\" href=\"https:\/\/seo-hacker.com\/content-effective-emotional-content-strategy\/\" target=\"_blank\" rel=\"noopener\">dwell time<\/a> is the total amount of time a web visitor engaged the pages of a particular site.<\/em><\/p>\n<p>The higher the dwell time per user you have, the higher indication that your content, design and <a title=\"The World Above the Fold: How it all affects SEO\" href=\"https:\/\/seo-hacker.com\/above-fold-affects-seo\/\" target=\"_blank\" rel=\"noopener\">other important site elements<\/a> are of engaging quality, which means they best serve your user\u2019s intention. Another benefit that one can obtain from an increased dwell time is that it results to <a title=\"Using Cornerstone Content to Acquire Word of Mouth Links\" href=\"https:\/\/seo-hacker.com\/cornerstone-content-acquire-word-mouth-links\/\" target=\"_blank\" rel=\"noopener\">natural links and to word-of-mouth marketing<\/a>.<\/p>\n<p>Dwell time metrics combined with click through rate (CTR) drives positive signals for higher rankings and sends out <a title=\"The Marketer\u2019s Guide to Building a Holistic Brand Experience\" href=\"http:\/\/kaiserthesage.com\/brand-experience\/\" target=\"_blank\" rel=\"nofollow noopener\">positive brand experience<\/a> to search users. For instance, if a user clicks on your link because of your post\u2019s compelling title and meta description, he will be welcomed to the vast, informative kingdom that is your website. The more valuable your content is, the higher your site\u2019s dwell time per user will become.<\/p>\n<p>Acknowledging these truths, the question we shall focus on is: <em>How can I increase my dwell time for my site?<\/em><\/p>\n<p>Here are some key elements you have to understand and apply to increase the engagement\/interaction of the users on your website.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Compelling Design<\/strong><\/span><\/p>\n<p>One emerging web graphic that is growing more popular today is the <a title=\"8 Reasons Why Pageless Design is the Future of the Web\" href=\"http:\/\/www.dtelepathy.com\/blog\/design\/8-reasons-why-pageless-design-is-the-future-of-the-web\" target=\"_blank\" rel=\"nofollow noopener\">pageless design<\/a>. The advantages of using this type of design?<\/p>\n<ul>\n<li>It easily conveys the message of the site through interactive and <a title=\"Human Emotional Filter and its Effects on SEO\" href=\"https:\/\/seo-hacker.com\/human-emotional-filter-effects-seo\/\" target=\"_blank\" rel=\"noopener\">emotional experiences<\/a>.<\/li>\n<li>Has an intuitive story that talks about your company, staff and its users.<\/li>\n<li>Interactive elements (social buttons and call to actions) that can disseminate your content on social sites.<\/li>\n<li>Increases your conversion rates due to propelling interactions that meet your site\/business goals.<\/li>\n<li>The smooth flow of the story can decrease your bounce rate and encourage social sharing.<\/li>\n<\/ul>\n<p>Aside from pageless design, you can also try the one-page design that covers the entire story of your site. <a title=\"The New Look of SEOteky\" href=\"http:\/\/www.seoteky.com\/\" target=\"_blank\" rel=\"nofollow noopener\">The new look of SEOteky<\/a> gives more emphasis on its services, testimonials and contact information \u2013 all important elements of a brand that are placed in one page.<\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/07\/One-Page-Design.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6824 lazyload\" alt=\"One-Page Design\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/07\/One-Page-Design.jpg\" width=\"610\" height=\"498\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/498;\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Content Assets<\/strong><\/span><\/p>\n<p>Content assets remain to be one of the most effective form of web properties that gather tons of links and shares through its usefulness and virality.<\/p>\n<p>Providing an in-depth analysis\/story about a certain topic makes your content comprehensive, detailed and worthy of being shared and linked to. The use of videos, presentations, infographics, graphs and other brand assets encourage your visitors to stay longer on your site and makes your content a resource\/reference for their assets as well.<\/p>\n<p>Do a consumer research. Identify the trending topics\/issues in your industry. Look for a highly searchable keyword, type it in the Google search bar and identify what\u2019s missing out in every post on the search results. Create better content (more than the common how-to articles) by delivering your message with useful tips\/advices, examples (perhaps a case study), etc.<\/p>\n<p>The more unique, comprehensive and compelling your content is, the more likely your visitors will subscribe to your blog and bookmark\/save it for future reference.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Internal Linking<\/strong><\/span><\/p>\n<p>Construct your site architecture if you\u2019re just starting out. Make a list of your main pages and each of their sub pages. Identify what you have overlooked in the past \u2013 pages that needs to be linked to and include them on your list.<\/p>\n<p>Also, find your site\u2019s best pages that have high rankings in search results and add them on the list. Include those pages that are topically relevant to your content by naturally linking to them. Use words\/phrases like <em>\u201cYou may want to check this guide by\u2026\u201d<\/em> or <em>\u201cOther resources are the following:&#8221;<\/em><\/p>\n<p>Add eye-catching blog sections like \u201cMost Liked\u201d, \u201cTop Stories\u201d, or \u201cRecent Comments\u201d on the sidebar of your page.<\/p>\n<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/07\/Recent-Comments.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6825 lazyload\" alt=\"Recent Comments\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/07\/Recent-Comments.jpg\" width=\"306\" height=\"516\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 306px; --smush-placeholder-aspect-ratio: 306\/516;\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Social Media Branding<\/strong><\/span><\/p>\n<p>Add social buttons below and under the fold. Include your social profiles in the author bio or other sections of the page like the sidebar.<\/p>\n<p>The more visible your social profiles on your site, the likelihood of getting followed by many is higher given that it\u2019s a proof of your authority\/expertise in the field.<\/p>\n<p>Social media branding became the most intriguing issue in inbound marketing, and seeing its numerous potential benefits can make a company more humanized and approachable to its consumers.<\/p>\n<p>What are your marketing efforts that affect the dwell time results of your page\/site? Comment below for suggestions\/tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving user experience can help you send out brand signals to search engines and tell them that your site deserves higher rankings in SERPs. The more time your users spend in consuming your content (blog post, infographics, videos, etc\u2026), the better dwell time metrics your site will garner, sending positive signals for your site\u2019s SEO.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100008],"tags":[101842,100331,101843,101841,101844,101769],"wl_entity_type":[102583],"class_list":["post-106822","post","type-post","status-publish","format-standard","hentry","category-seo","tag-dwell-time","tag-internal-linking","tag-page-views","tag-pageless-design","tag-time-on-site","tag-user-experience","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Branding Efforts that Can Increase User Dwell Time<\/title>\n<meta name=\"description\" content=\"Improving user experience can help you send out brand signals to search engines and tell them that your site deserves higher rankings in SERPs. 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