{"id":106407,"date":"2013-04-11T17:23:50","date_gmt":"2013-04-11T09:23:50","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=6407"},"modified":"2021-05-11T06:10:32","modified_gmt":"2021-05-11T06:10:32","slug":"guest-post-frugal-industry","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/guest-post-frugal-industry\/","title":{"rendered":"How to Get a Guest Post in a Frugal Industry"},"content":{"rendered":"

\"Error\"<\/a><\/p>\n

If you own your own blog or you\u2019re the SEO that manages and markets one company\u2019s website, you have a big advantage:<\/p>\n

Control.<\/p>\n

But what if you\u2019re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets\u00a0 – verticals, in the advertising world \u2013 with different types of websites, different SEO experiences, different profit goals, and you can\u2019t always reach them whenever you want because they\u2019re busy?<\/p>\n

<\/p>\n

Oh, by the way, it\u2019s post-Panda \/ Penguin.\u00a0 And every month you have to deliver a report to them.<\/p>\n

Welcome to my world. It\u2019s a world that some of you work in, too.<\/p>\n

Webmaster’s Note:<\/strong> This is a guest post by Gina Jennings<\/em><\/p>\n

Going For That Link<\/strong><\/p>\n

Well, your job is no different than any other blogger or webmaster. But having a content strategy is really the best way to go. Figure out what type of content you want to put on the other person\u2019s blog who will be willing to link back to your website.<\/p>\n

By the way, each website is going to be different. Each vertical has its own culture. Within each blog culture is the individual blogger\u2019s own criteria. It\u2019s their property. Their house. Their rules.<\/p>\n

And you want in.<\/p>\n

How do you get in?<\/p>\n

Study the culture. Study the blog. Study the readers. Come up with content and then ask.<\/p>\n

But\u2026don\u2019t forget about your client.<\/p>\n

Assessing Your Client\u2019s Website<\/strong><\/p>\n

You should start first with your client\u2019s needs. After all, they\u2019re paying for you. Your responsibility is first to THEM. Next, you go looking for sites that would support them. If you don\u2019t correctly assess what they\u2019re about, you could inadvertently waste time veering off into an avenue that\u2019s not even relevant.<\/p>\n

However, sometimes you\u2019ve got to go wide and broader because there\u2019s simply not much out there you can tap.<\/p>\n

What if you ended up with a client with an interesting niche, with a unique service, limited to certain types of customers?<\/p>\n

Let\u2019s take an example: Terracom Wireless<\/a> and Yourtel Wireless<\/a>.<\/p>\n

Ask the Client First<\/strong><\/p>\n

If you have time or can get a hold of the owner, do so. Ask them about what kind of customers they are targeting. That can give you a better gauge of where to find their prospective customers. If you can\u2019t get a hold of the owner, do the best you can by gleaning from the content on their website.<\/p>\n

With the two companies I mentioned above, I at first tried tech blogs and cell phone blogs. Those seemed like the obvious choices. They didn\u2019t work.<\/p>\n

Why?<\/p>\n

Think about it. Tech blogs and cell phone blogs deal with the latest technology, apps, smartphones. Readers want to know about NEW technology, not old technology. My client\u2019s business had to do with the use of old technology needed for those who needed affordable communication and cannot afford the common $70+ phone bill at today\u2019s prices.<\/p>\n

So you go broader. Think government assistance programs. Money saving blogs. Frugal blogs.<\/p>\n

I got an article posted at Stretcher.com<\/a>. It was a simple list post about ways to save on your phone bill.<\/p>\n

The frugal blog seemed to work best because these days people want to know how to save money. It didn\u2019t matter if they were on government assistance or didn\u2019t want to give away more of their hard-earned money away to taxes. How can they save the pennies?<\/p>\n

Go Broad<\/strong><\/p>\n

So you might find that you start off your linkbuilding campaign one way and end up going in another direction. That\u2019s what drives your content to be relevant, to be unique. And when I say unique, I mean unique to THAT blog only.<\/p>\n

At the end of the day, though, a link is a link.<\/p>\n

Who\u2019s Talking About Your Client?<\/strong><\/p>\n

SEOMoz pro users have access now to their Freshweb Mentions Tool<\/a>. This allows you to enter your clients name in quotes and see who has mentioned your client within the last four weeks.<\/p>\n

Here\u2019s the broke person\u2019s way of doing the same thing:<\/p>\n

    \n
  1. Go to the Google Search Bar<\/li>\n
  2. Type your client\u2019s name in quotes<\/li>\n
  3. Go down the list<\/li>\n<\/ol>\n

    Check out the post or article. If you see the client\u2019s name and there\u2019s no link to it, email the editor and asked them kindly for the link. Thank them for mentioning your client. This method has worked for me every time.<\/p>\n

    Manta, Man<\/strong><\/p>\n

    You got a local client? Don\u2019t forget about directories. What\u2019s cool about Manta is that you can sign up for free and state you\u2019re working on behalf of that client. So you can list several clients in that directory.\u00a0 If your client is already listed, but there\u2019s not much info on them, claim the business if no one else has and make their profile look nice. Put in the proper address, phone number, email and website URL. So you can list more than one client. It does your client a favor, for one, and it makes it easier for local customers to get a hold of them.<\/p>\n

    In today\u2019s Post-Panda world, you have to think outside of the box. You can, after a while, get into a guest posting rut. Like Sean Si was saying about the new SEO<\/a>, it\u2019s an ever changing industry. What used to work before could be obsolete later or not valued as much. So you have to be flexible.<\/p>\n

    Share the Love<\/strong><\/p>\n

    Tweet your post! Google plus it. Something. I often forget to do this because social media is not really my thing, but it\u2019s a major way to get the word out. If your content is good, people will read it and share it out. More links for your client.<\/p>\n

    The more often you practice different types of linkbuilding methods, the more adept you become at determining which types are better for certain clients than others. It takes months of practice. For some, it\u2019ll be quicker. I learn a little slower than most, but overtime, you will improve at it.<\/p>\n

    What kind of linkbuilding issues did you encounter? Share with us how you solved it in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you own your own blog or you\u2019re the SEO that manages and markets one company\u2019s website, you have a big advantage: Control. But what if you\u2019re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets\u00a0 – verticals, in the advertising world \u2013 with different types of […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100009],"tags":[101787,101786,100288,101189,100306,101788],"wl_entity_type":[102583],"class_list":["post-106407","post","type-post","status-publish","format-standard","hentry","category-seo-advice","tag-broad-targeting","tag-frugal-blogs","tag-guest-post","tag-guest-posting","tag-how-to","tag-vertical-niche","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow to Get a Guest Post in a Frugal Industry<\/title>\n<meta name=\"description\" content=\"How to land guest posts in frugal industries such as tech blogs, mobile and Android blogs, etc.\" 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