{"id":106363,"date":"2013-03-27T13:30:27","date_gmt":"2013-03-27T05:30:27","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=6363"},"modified":"2021-08-26T10:04:53","modified_gmt":"2021-08-26T10:04:53","slug":"breaking-content-marketing","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/breaking-content-marketing\/","title":{"rendered":"Breaking Down Content Marketing"},"content":{"rendered":"

\"Content<\/a><\/p>\n

Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.<\/p>\n

<\/p>\n

How I started<\/strong><\/p>\n

I didn’t start out as an SEO Specialist. No. They don’t teach SEO at school. Heck, they don’t even teach us how to build our first website (and I took up ICTM – Information and Communications, Technology Management). Imagine that!<\/p>\n

So where did I start?<\/strong><\/p>\n

\"Yellow<\/a>It was when I got my first pen and paper and I started writing. Writing, writing and writing. I wrote my first stories on a long sheet of yellow paper.<\/p>\n

“Really Sean? You became an SEO specialist through a long sheet of yellow paper?”<\/em><\/p>\n

Well…. Not really. But it sooner took me to blogging because no one really read my yellow sheet stories but my mom.<\/p>\n

And blogging gave me a chance to step up on the platform and show my writing to the world.<\/p>\n

Now here I am.<\/p>\n

And you’re reading my stuff.<\/p>\n

Where Content Marketing Starts<\/strong><\/p>\n

Content Marketing does not start with an awesome brand. It does not start with a lot of readers. It does not start with social media and SEO. It starts with you – with who you are and what you can bring to the world stage.<\/p>\n

It deals with your voice – how you write. It deals with your conviction – how well you make people say “yes” with what you believe in. It deals with your ability to converse – with how you are able to touch base with people at an emotional level.<\/p>\n

You don’t have to be a writing diva to be a great content marketer. If I could still find my first sheets of yellow paper, you’d sooner tell me that I suck at writing.<\/p>\n

So what happened between that and now?<\/p>\n

That’s what I’m about to teach you.<\/p>\n

For this Content Marketing Series: “Breaking Down Content Marketing” this is what we’re going to be talking about:<\/p>\n