{"id":105937,"date":"2013-01-18T00:23:23","date_gmt":"2013-01-17T16:23:23","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=5937"},"modified":"2023-08-08T17:35:18","modified_gmt":"2023-08-08T09:35:18","slug":"stop-smelling-spam-effective-seo-outreach","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/stop-smelling-spam-effective-seo-outreach\/","title":{"rendered":"Stop Smelling Like Spam: Effective SEO Outreach"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/stop-smelling-spam-effective-seo-outreach\/\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter wp-image-5941 size-medium lazyload\" title=\"Spam Emails\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2013\/01\/Spam-Emails-300x225.jpg\" alt=\"Spam Emails\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/p>\n<p>For <a href=\"https:\/\/seo-hacker.com\/future-proof-linkbuilding\/\">link builders<\/a> and SEOs, nothing is more frustrating than sending out emails only to sit idly by and twiddle our thumbs while shooting off the odd follow up email every so often. We have no way of knowing if our fragile bytes of text found their way into a comforting inbox just waiting to be opened like a present in December, or if they are experiencing a baptism by fire and duking it out with free online gambling ads and prescription medication in the spam folder.<\/p>\n<p><!--more--><\/p>\n<p><em>Webmaster&#8217;s Note: This is a guest post by Thomas McMahon<\/em><\/p>\n<p>Truth be told, editors, bloggers, and site owners have become swamped with requests to link, share, endorse, promote, host, publish, and bend over backwards for us with little in return. More likely than not, they\u2019re scanning over their inboxes fit to burst and skipping over anything that looks remotely like SEO outreach. Make sure you\u2019re putting in the effort on your emails or get lost in the crowd.<\/p>\n<p><strong>Get Rid of Canned Responses<\/strong><\/p>\n<p>Guess what else comes in cans\u2026 SPAM! You don\u2019t want to look like spam, do you? Sure, canned responses are easy to copy, paste, and send and you save a lot of time, but they sound like a robot wrote them and tend to be generic to a fault. Take the time to write out and personalize every email you send off. This might sound like a <em>\u201cwaste of time,\u201d<\/em> but outreach needs to be viewed as a priority, not just a chore.<\/p>\n<p><strong>Catch Their Eye<\/strong><\/p>\n<p>Just like the cutie at the bar, you need to stand out in order to catch the recipient\u2019s eye. Since the only thing you can see in the inbox is the name and subject, make sure these aren\u2019t boring and vague. Your name should show up fully as <em>\u201cJon Smith\u201d<\/em> not jumbled up with a company name like <em>\u201cjonsmithsandsonstaxidermy.\u201d<\/em> The subject is the most important aspect and should give as much information as possible. Rather than simply writing <em>\u201cGuest Post,\u201d<\/em> write out <em>\u201cGuest Post Submission: How Taxidermy Saved Our Marriage.\u201d<\/em> Putting the title, or whatever it is you\u2019re looking for, helps the recipient find which emails are worth reading, and who wouldn\u2019t open that email?<\/p>\n<p><strong>Don\u2019t Be Greedy<\/strong><\/p>\n<p>Why should an editor or owner link to your site and help your rankings out? Sometimes the site is a great benefit to their readers or visitors and they have no problem listing you or your client\u2019s site as a resource, but usually they won\u2019t hurt from <em>not<\/em> linking. Show the recipient that you\u2019ve done something to help them out, <em>\u201cHey, check out this article that we referenced you in\u2026\u201d<\/em> Subtlety goes a long way as well so you shouldn\u2019t demand payment \u2013 just show that you\u2019re sharing the love makes people want to help you out in return.<\/p>\n<p><strong>Make it Easy<\/strong><\/p>\n<p>At the end of the day, you\u2019re asking a favor and should make it as easy as possible for that favor to happen. If you want a link on their site, tell them where you think a good spot for it is and give them the link to the page. Want them to share or tweet an article of yours? Once again, provide them with a link so they can do it with a click of a button. Want to <a href=\"https:\/\/seo-hacker.com\/linkbuilding-levels-factors\/\">guest post<\/a>? If you can, always submit an article with the outreach. Here at Page One Power, we ran the numbers on three months of published guest posts and found that 65% of the links were obtained by attaching the article in the email rather than just pitching a title. If you can\u2019t attach an article, at least give as many details about the article as you can so the editor has a full picture of what you want to provide.<\/p>\n<p><strong>Be Friendly<\/strong><\/p>\n<p>I\u2019ve found that being conversational, friendly, and cracking the joke every once in a while leads to a much higher return rate on my emails than just shooting off requests day in and day out. Even if the response is a no, be friendly. You\u2019ve at least established a connection and you can always try to haggle or come back at another time. Always be direct and honest because you\u2019ll find the internet is smaller than you thought \u2013 especially if you are operating in a tight niche \u2013 and spurning one webmaster might burn a lot of bridges. Remember that you\u2019re talking to a person, not a website, and you should be fine. Happy link building to you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For link builders and SEOs, nothing is more frustrating than sending out emails only to sit idly by and twiddle our thumbs while shooting off the odd follow up email every so often. We have no way of knowing if our fragile bytes of text found their way into a comforting inbox just waiting to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100009],"tags":[101731,101735,101733,100288,101732,101734],"wl_entity_type":[102583],"class_list":["post-105937","post","type-post","status-publish","format-standard","hentry","category-seo-advice","tag-email-outreach","tag-email-pitch","tag-email-spam","tag-guest-post","tag-spam","tag-spamming","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop Smelling Like Spam: Effective SEO Outreach<\/title>\n<meta name=\"description\" content=\"For link builders and SEOs, nothing is more frustrating than sending out emails only to sit idly by and twiddle our thumbs while shooting off the odd follow up email every so often. 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