{"id":104613,"date":"2015-11-01T12:55:59","date_gmt":"2015-11-01T04:55:59","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=4613"},"modified":"2023-02-08T11:28:18","modified_gmt":"2023-02-08T03:28:18","slug":"youtube-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/youtube-seo\/","title":{"rendered":"The Ultimate YouTube SEO Guide"},"content":{"rendered":"<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter size-full wp-image-9347 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2012\/08\/Youtube-SEO-small.jpg\" alt=\"Youtube-SEO-small\" width=\"600\" height=\"5209\" data-wp-pid=\"9347\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/5209;\" \/><\/span><\/p>\n<h2>How do I set up SEO on YouTube?<\/h2>\n<p><strong>Quick Answer:<\/strong> The two main things to consider for YouTube SEO is your Video Content and User Engagement. For Video Content, consider these factors: Title, Description, Tags, Transcription, Channel Authority, Content Delivery, Content Length, Thumbnail Options, Age Restriction. Once you\u2019ve created a strong foundation with your Video Content factors, you\u2019re likely to rank higher. When it comes to User Engagement, make sure you\u2019re creating videos that are useful, informative, and entertaining. Factors to take note of are: Views, Inbound Links, Social Shares, Embeds, Comments \/ Responses, Like (Thumbs Up), Thumbs Down, and Favorites.<\/p>\n<p><!--more--><\/p>\n<h2>Overview<\/h2>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/digital-marketing-statistics\/#Video_Marketing\" target=\"_blank\" rel=\"noopener\">YouTube is the second largest search engine.<\/a> A lot of people are doing SEO for Google &#8211; which usually ends up with Bing and Yahoo rankings following suit. What we fail to see is that YouTube SEO can gain you far more search traffic than Yahoo and Bing does. So if you&#8217;re not doing YouTube SEO, you&#8217;re missing out.<\/span><span style=\"font-family: helvetica;\"><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">No, I&#8217;m not posting this because I was one of the <a title=\"SEOmoz Youtube contest Winners\" href=\"http:\/\/www.seomoz.org\/blog\/youtube-contest-winners\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">winners of the SEOmoz Youtube Contest<\/a>. I&#8217;m really looking into YouTube SEO lately &#8211; even before the contest started &#8211; for promoting <a title=\"Learn SEO\" href=\"http:\/\/seo-hacker.org\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Hacker School<\/a>. We launched our first video for SEO Hacker School back in 2013 (It&#8217;s pretty simple but it&#8217;s my first production so please bear with me). I used this video before to illustrate YouTube SEO:<\/span><\/p>\n<p><iframe data-src=\"\/\/www.youtube.com\/embed\/8sJN7Vb3Aw0\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><span style=\"font-family: helvetica;\">Now, we have a new channel on YouTube and it&#8217;s called Leadership Stack. It&#8217;s my project that is aimed to help future leaders exceed their potential. For this article, I will be using most of the screenshots from <a href=\"https:\/\/www.youtube.com\/channel\/UCTV5oP4BoPQzyAjqWyDg4Pw\/\">this channel<\/a>.<\/span><\/p>\n<h2><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/leadership-video.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18697 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/leadership-video.png\" alt=\"leadership stack video\" width=\"873\" height=\"535\" data-wp-pid=\"18697\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 873px; --smush-placeholder-aspect-ratio: 873\/535;\" \/><\/a><\/span><br \/>\n<span style=\"font-family: helvetica;\"><a name=\"needvideo\"><\/a><\/span><br \/>\n<span style=\"font-family: helvetica;\">First thing&#8217;s first\u2014you need a video<\/span><\/h2>\n<p><span style=\"font-family: helvetica;\">How hard can that be? The average smartphone today has video capability. Or buy a webcam &#8211; it doesn&#8217;t cost that much. Plus, almost all laptops have one. Video content creation has never been this easy. Why should you start bothering to create videos to penetrate the YouTube search market?<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Here are some statistics to start with:<\/span><\/h3>\n<ul>\n<li><span style=\"font-family: helvetica;\">\u00a0Almost 2 Billion YouTube users in 2020 according to Statista<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">500 hours worth of Video uploaded every minute on May 2019 according to YouTube<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">1 billion hours worth of video watched in 2019 alone according to YouTube as well<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">700 billion video playbacks in 2010<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">62% of businesses use YouTube to promote their content<\/span><\/li>\n<li><span style=\"font-family: helvetica;\">Video owns 75% of online traffic in 2017 according to Cisco<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: helvetica;\">Applying SEO to your YouTube video<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">There are two categories in YouTube ranking factors. There&#8217;s your <strong>Video Content<\/strong> and then there&#8217;s your <strong>User Engagement<\/strong>. These two things make up pretty much most of your YouTube SEO. You see, YouTube&#8217;s search engine does not work like how Google does. YouTube&#8217;s search engine cannot directly tell if your keywords are inside the video. It cannot directly tell if your video is relevant to the tags you put in. So what exactly does it use to know which videos rank first?<\/span><br \/>\n<span style=\"font-family: helvetica;\"><a name=\"videocontent\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">Video Content Factors<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Title\" href=\"#titletag\">Title<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Description\" href=\"#descriptiontag\">Description<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Tags\" href=\"#tags\">Tags<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Transcription\" href=\"#transcription\">Transcription<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Channel Authority\" href=\"#channelauthority\">Channel Authority<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Content Delivery\" href=\"#contentdelivery\">Content Delivery<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"YouTube Video Content Length\" href=\"#contentlength\">Content Length<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Thumbnail Options\" href=\"#thumbnailoptions\">Thumbnail Options<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Age Restriction\" href=\"#agerestriction\">Age Restriction<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">This is the foundation of your video&#8217;s YouTube SEO. It deals with all factors under your control as the publisher\u2014much like how <a title=\"On site optimization Guide\" href=\"https:\/\/seo-hacker.com\/complete-site-optimization-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">on-site optimization<\/a> is to SEO.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Get all of these factors right, and you can be ranking top spot even without hitting high on your User Engagement factors.<a name=\"titletag\"><\/a> I&#8217;ll use this <a href=\"https:\/\/www.youtube.com\/watch?v=XFY1JhlP2JI\" target=\"_blank\" rel=\"noopener noreferrer\">video<\/a> as the example used in the screenshots below.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Title<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18674 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-Video-Title-Screenshot.png\" alt=\"Youtube Video Title Screenshot\" width=\"735\" height=\"246\" data-wp-pid=\"18674\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 735px; --smush-placeholder-aspect-ratio: 735\/246;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The <a title=\"Title tag Optimization\" href=\"https:\/\/seo-hacker.com\/title-tag-optimization-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Title <\/a>of your YouTube video is one of the direct, hard-hitting factors where you can put your keywords in. It&#8217;s arguably the most important thing in your YouTube SEO. Your YouTube video&#8217;s Title greatly affects your Click-through rate (CTR) as it appears in a very prominent place in the YouTube Search Results Page (YSRP).<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Aside from that, Google also changed how they display YouTube videos in their search engine. The title is the only thing that users can base on what your video is about. So, if you have a quality video that Google considers to be a great answer to a user&#8217;s query they will display your video in the search results for the query.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18664 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Google-Youtube-video-search-result-screenshot.png\" alt=\"Google Youtube video search result screenshot\" width=\"224\" height=\"358\" data-wp-pid=\"18664\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 224px; --smush-placeholder-aspect-ratio: 224\/358;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Of course, you shouldn&#8217;t use a Title for the sake of YouTube Search Rankings and sacrifice relevance. Google owns YouTube and Google is all about dishing out the best, most relevant results to its users.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key takeaway:<\/strong> Put your keywords in the title tag. Make sure it&#8217;s relevant and it&#8217;s what best describes the video. <a name=\"descriptiontag\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Description<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18671 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-Video-Description-Screenshot.png\" alt=\"Youtube Video Description Screenshot\" width=\"739\" height=\"689\" data-wp-pid=\"18671\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/689;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Your YouTube video&#8217;s <a title=\"Meta Description and How to use it\" href=\"https:\/\/seo-hacker.com\/what-are-meta-tags-and-why-are-they-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">description <\/a>is really the only place to describe what your video is about. This is primarily for the benefit of the people who are searching in the YouTube Search Results Page:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18668 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-Search-Result-Description-Screenshot.png\" alt=\"Youtube Search Result Description Screenshot\" width=\"724\" height=\"165\" data-wp-pid=\"18668\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/165;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Its primary purpose is to increase click-through rate because people who see an exact match of their search query in your video&#8217;s description will immediately realize your video&#8217;s relevance to what they&#8217;re looking for.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Put your keywords in the description so as not to miss out on your keywords being <strong>&#8216;Emboldened&#8217;<\/strong> in the Search results page if it matches a user&#8217;s search query. Here&#8217;s an example for the keyword &#8220;dropshipping&#8221;:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18676 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Emboldened-words-in-youtube-video-description.png\" alt=\"Emboldened words in youtube video description\" width=\"442\" height=\"52\" data-wp-pid=\"18676\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 442px; --smush-placeholder-aspect-ratio: 442\/52;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Putting a link in your description is fine so long as it is a relevant, qualified link that helps describe what your video is about or helps people to have a further idea about your video.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Write around 300-500 words to describe what the video is about. It&#8217;s not a transcription of your video, but the more you explain what your video is and the more information you give about your video in the description area, the better. <a name=\"tags\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Tags<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18673 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-Video-Tags-screenshot.png\" alt=\"Youtube Video Tags screenshot\" width=\"744\" height=\"217\" data-wp-pid=\"18673\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 744px; --smush-placeholder-aspect-ratio: 744\/217;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Put in at least 10 tags (31-40 tags are fine as well), make sure your keywords are in there, make sure they&#8217;re relevant to the video. This is where you target those extra keywords where you want your video to pop out in. <a href=\"https:\/\/seo-hacker.com\/hashtags-youtube-improve-searchability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hashtags<\/a> also show up in YouTube videos as well, adding them in as tags allow users to make finding videos easier. This can work well if you&#8217;re creating a marketing campaign, or simply want related videos to show up in the same search result.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Take note:<\/strong> YouTube video Tags are plural and non-plural sensitive. So if you&#8217;re talking about a camping bed, you should put in your tags section <em>&#8220;Camping bed&#8221;<\/em> as well as<em> &#8220;Camping beds&#8221;<\/em> because that&#8217;s a <a title=\"Product Defining Keyword\" href=\"https:\/\/seo-hacker.com\/kinds-keywords-product-defining-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product defining keyword<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Don&#8217;t be stingy with your tags. Put in as much as you like &#8211; so long as they&#8217;re relevant. <a name=\"transcription\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Transcription<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18666 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Video-Transcription-Language-options-screenshot-1024x498.png\" alt=\"Video Transcription Language options screenshot\" width=\"1024\" height=\"498\" data-wp-pid=\"18666\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/498;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">When making subtitles for your videos, you first have to indicate which language is used in it. This is important since most people don&#8217;t know that YouTube automatically transcribes your video, however, they only do this if they support the language you indicate. This still sounds like pretty great news isn&#8217;t it? You automatically have a written record of every word that you&#8217;ve said in your video as long as YouTube supports the language. The <strong>bad news<\/strong> is that YouTube is extremely horrible at transcribing your video.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So, I would suggest that you make your own subtitles even though YouTube already generated a transcription for you. One reason is that YouTube&#8217;s transcription capability is unreliable, even though it seems like it works perfectly, there are words and phrases that they just get wrong and are pretty disruptive for your viewers. YouTube is also indexing your video&#8217;s transcriptions and uses it to rank your video for some of the keywords in the transcription. The obvious reason behind this is that you&#8217;re using those keywords in the video &#8211; and you&#8217;d look and sound pretty funny if you repeatedly utter words in the video itself with your face and voice in it.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-large wp-image-18665 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Video-Transcription-add-language-option-screenshot-1024x492.png\" alt=\"Video Transcription add language option screenshot\" width=\"1024\" height=\"492\" data-wp-pid=\"18665\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/492;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Chances are that if the keyword is in the video transcription then you probably used it in the video; if a lot of people watched and shared your video, this shows that evidently, you used it well. YouTube will match up the words and will make your video appear in the Closed Caption results.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can search for videos with captions by choosing <em>&#8220;Type: Closed Captions&#8221;<\/em> in YouTube Search or by selecting it in the Filter section:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18669 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-search-result-filter-subtitles.png\" alt=\"Youtube search result filter subtitles\" width=\"720\" height=\"492\" data-wp-pid=\"18669\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/492;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Videos with captions display this small logo at the bottom of the player:\u00a0 <a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2012\/08\/Closed-Captions-Icon.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4663 lazyload\" title=\"Closed Captions Icon\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2012\/08\/Closed-Captions-Icon.gif\" alt=\"Closed Captions Icon\" width=\"24\" height=\"17\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 24px; --smush-placeholder-aspect-ratio: 24\/17;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This is how it looks like in the YouTube Search Results Page:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18670 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-search-results-videos-that-have-subtitles.png\" alt=\"Youtube search results videos that have subtitles\" width=\"724\" height=\"156\" data-wp-pid=\"18670\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/156;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Having a Closed Caption attribute added to your video can indirectly increase your click-through rate in the YSRP and will allow your YouTube video to rank better.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18672 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-video-subtitle-screenshot.png\" alt=\"Youtube video subtitle screenshot\" width=\"943\" height=\"533\" data-wp-pid=\"18672\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 943px; --smush-placeholder-aspect-ratio: 943\/533;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Take the extra effort to transcribe your video word for word. Upload it to your YouTube video as a text file &#8211; it might just make a huge difference in your YouTube SEO efforts. <a name=\"channelauthority\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Channel Authority<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">A YouTube channel can be very easily searched. Just add the word &#8216;channel&#8217; at the end of your search query and if there is an existing channel as what you just typed, it will pop up.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18667 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Youtube-Search-Channel-Authority-screenshot.png\" alt=\"Youtube Search Channel Authority screenshot\" width=\"792\" height=\"281\" data-wp-pid=\"18667\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 792px; --smush-placeholder-aspect-ratio: 792\/281;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Google uses your channel&#8217;s authority as a basis for your individual videos&#8217; rankings. How is channel measured? We&#8217;ll be talking about it in the User Engagement category of YouTube SEO.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You control your content &#8211; how much it is optimized, how often you publish videos, how relevant your tags, titles and descriptions are, how you promote it, etc. Consequently, this means you have control over your authority.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Take care of your channel and promote it as a whole as it affects your individual videos in their YouTube Search rankings. <a name=\"contentdelivery\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Content Delivery<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">If you make a less than stellar video, Google and YouTube will definitely find out and you&#8217;re not gonna rank well. How do they find this out? They measure it using a combination of your YouTube Video Content Optimization and mix it with User Engagement Factors.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">YouTube content delivery has everything to do with providing people with awesome videos with or without the tags the transcriptions, the titles, etc. Content Delivery is first and foremost about the video itself and how useful, informative, or entertaining it is to people.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Check out DollarShaveClub.com and how the delivery of their video dragged their YouTube SEO upwards without even targeting any real keyword but their brand:<\/span><br \/>\n<span style=\"font-family: helvetica;\"><object width=\"600\" height=\"338\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ZUG9qYTJMsI?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">If you have video content that is really poor, users are not gonna like it, they&#8217;re not gonna comment, stick around, engage, etc. This sends a negative signal to Google that your video sucks. Don&#8217;t expect to rank.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Make an awesome video and build from there. <a name=\"contentlength\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Content Length<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Doing a quick search on the <a href=\"https:\/\/www.designwizard.com\/blog\/100-best-youtube-video-ideas\/\">most-watched videos on YouTube<\/a> show that most of these videos are around 4-6 minutes long. One factor of successful content delivery is the length of the video. Informative and discussion type videos have become more common recently, showing that user preference has become increasingly more varied. Users will always look for relevant and worthwhile content that would maximize their time and making sure that you would be able to deliver your content with detail smoothly and with brevity ensures that users would enjoy your content and come back for more.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:\u00a0<\/strong>Observe good time management on your videos, as having a video that is too long or too short in content will negatively impact your videos. <a name=\"thumbnailoptions\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Thumbnail Options<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">When you search for a broad keyword or query, you&#8217;ll often see videos that essentially talk about the same thing &#8211; the topic or keyword that you searched for. So, the factors that you can use to indirectly tell the user to click on your video is the title and your video&#8217;s description. However, another underrated factor for increasing video CTR is the thumbnail.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">People have set cognitive biases for colors, designs, shapes, etc. that tend to affect their decisions and this is applicable with video thumbnails. They may sound like they&#8217;re small, irrelevant things but thumbnails are factors that can drastically improve your video&#8217;s statistics in terms of clicks so don&#8217;t disregard this.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18677 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Thumbnail-options-youtube-video-screenshot.png\" alt=\"Thumbnail options youtube video screenshot\" width=\"719\" height=\"177\" data-wp-pid=\"18677\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 719px; --smush-placeholder-aspect-ratio: 719\/177;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You have the option to choose a frame from your video or upload a picture that shows what&#8217;s in your video. I suggest you take the time to create a great thumbnail that catches people&#8217;s attention and makes them click on your video.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:\u00a0<\/strong>Use eye-catching, attention-grabbing colors that make your thumbnail pop in the eyes of the user. Don&#8217;t add too many words in your thumbnail since it tends to make the thumbnail look dull and boring instead of grabbing the user&#8217;s attention.<a name=\"agerestriction\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Age Restriction<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">Is your video intended for an adult audience? Wherein the content is made just for the sole consumption of grown, mature adults? Yes? Then restrict your video. Age restriction is important because it makes sure that only your target audience gets to consume the content you upload.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><img decoding=\"async\" class=\"size-full wp-image-18678 aligncenter lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/Age-restriction-for-youtube-videos-screenshot.png\" alt=\"Age restriction for youtube videos screenshot\" width=\"737\" height=\"249\" data-wp-pid=\"18678\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/249;\" \/><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:\u00a0<\/strong>Know your target audience and use age restriction appropriately.<\/span><br \/>\n<span style=\"font-family: helvetica;\"><a name=\"userengagement\"><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica;\">User Engagement Factors<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Views\" href=\"#views\">Views<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Inbound Links\" href=\"#inboundlinks\">Inbound Links<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Social Shares\" href=\"#socialshares\">Social Shares<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Embeds\" href=\"#embeds\">Embeds<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Comments\" href=\"#commentsec\">Comments \/ Responses<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Video Likes\" href=\"#likesec\">Like (Thumbs Up), Thumbs Down and Favorites<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\">Having laid a great foundation in your YouTube Video Content factors, what you need to work on next is your User Engagement factors. This can be likened to off-site optimization in SEO and cannot be directly controlled by the video&#8217;s publisher.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">As in SEO, your website&#8217;s content will determine user activity and <a title=\"Future Proof your SEO\" href=\"https:\/\/seo-hacker.com\/future-proof-linkbuilding\/\" target=\"_blank\" rel=\"noopener noreferrer\">natural links to be built to your website<\/a>, so great videos and delivery will also determine User Engagement in each of your videos. <a name=\"views\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Views<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">It&#8217;s pretty obvious that you&#8217;re publishing videos in order for them to be viewed. Views help boost your video&#8217;s YouTube SEO. How do you increase views?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Promote! Share it in your blog, share it in your Social Networks, embed it in your website, tell your friends and family about it. Do everything you can to make people watch your video.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">But it doesn&#8217;t stop there &#8211; YouTube measures the quality of those views by checking out if the user watched the whole video. The more of your video each users watch, the better the quality of their viewership.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can check out your viewer&#8217;s retention rate of your video in the Analytics section of your YouTube account.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">From the dashboard of your Channel at studio.youtube.com, click on Analytics on the left sidebar.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/views.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18686 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/views.png\" alt=\"views\" width=\"257\" height=\"767\" data-wp-pid=\"18686\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 257px; --smush-placeholder-aspect-ratio: 257\/767;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you are on your Channel Analytics, this is what your dashboard will look like:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/channel-analytics.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18687 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/channel-analytics-1024x562.png\" alt=\"channel analytics\" width=\"1024\" height=\"562\" data-wp-pid=\"18687\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/562;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Once you&#8217;re there, start by clicking on the video that you want to open in Analytics.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-step-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18683 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-step-1.png\" alt=\"audience retention step 1\" width=\"308\" height=\"230\" data-wp-pid=\"18683\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 308px; --smush-placeholder-aspect-ratio: 308\/230;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Then on the navigation bar, click on the Engagement tab.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/engagement.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18685 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/engagement-1024x136.png\" alt=\"engagement\" width=\"1024\" height=\"136\" data-wp-pid=\"18685\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/136;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Then go to the Audience retention tab on the bottom part of the page.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-tab.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18688 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-tab-1024x498.png\" alt=\"audience retention tab\" width=\"1024\" height=\"498\" data-wp-pid=\"18688\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/498;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You&#8217;ll see a graph of your chosen Video&#8217;s Audience Retention:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-1.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18696 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-1-1024x209.png\" alt=\"audience retention\" width=\"1024\" height=\"209\" data-wp-pid=\"18696\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/209;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Here you&#8217;ll see how long people watched your video, where they stopped watching &#8211; all while the video is playing:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-graph-1.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18694 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/audience-retention-graph-1-1024x492.png\" alt=\"audience retention graph\" width=\"1024\" height=\"492\" data-wp-pid=\"18694\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/492;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You&#8217;ll be able to analyze the reason behind your viewers turning your channel off at any specific moment in the time-frame.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Check out your videos &#8211; why do your viewers quit watching at a specific part of the video? Do something about it. <a name=\"inboundlinks\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Inbound Links<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">It&#8217;s no surprise that YouTube is using inbound links to video as a ranking factor much like <a title=\"Acquireing Inbound Links\" href=\"https:\/\/seo-hacker.com\/cornerstone-content-acquire-word-mouth-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">how Google uses inbound links as a ranking factor<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">What most people don&#8217;t know is that in YouTube SEO, you have to build links BOTH to the video you want to rank and to your YouTube channel:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2012\/08\/Link-to-your-Youtube-Channel.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4683 lazyload\" title=\"Link to your Youtube Channel\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2012\/08\/Link-to-your-Youtube-Channel.jpg\" alt=\"Link to your Youtube Channel\" width=\"569\" height=\"771\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 569px; --smush-placeholder-aspect-ratio: 569\/771;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">This leverages your channel&#8217;s authority (which we talked about earlier) and your individual video&#8217;s authority.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The great thing about this is, it consequently affects your Google video SERP rankings as well.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">How do you build inbound links to your channel and video? The best way is to create great, quality Video Content that will appeal to the emotional triggers of your viewers. People just can&#8217;t help but share a video that has &#8216;touched&#8217; or &#8216;inspired&#8217; them. Appealing to the emotional trigger of a person is much easier in video than in writing. Take advantage of that fact.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Still, it won&#8217;t hurt to promote and share to start the ball rolling.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">A good tip is to link your video to websites like Quora and Yahoo Answers. These websites are extremely popular among the professionals as well as experts in the world. It is likely to find people interested in your field to ask a question &#8211; which you can answer with your video. Linking your video on these Q&amp;A website not only increases your views and stats, it will also boost your credibility among people in your field.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Wantonly pasting your links everywhere, however, will only get you banned unless you are linking back to YouTube. Precisely because people on these websites (Quora, Yahoo Answers) are actually actively looking for topics that are related to you, they are likely to be high-retention views &#8211; which is good for your YouTube channel.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Always be building links to your YouTube Channel &#8211; profile links in your other social networks, links from your blog, from your website, etc. <a name=\"socialshares\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Social Shares<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">It&#8217;s really easy to share your video through social networks in YouTube. They have buttons for that. YouTube tracks these shares as social signals and as a User Engagement Factor.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/share.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18690 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/share.png\" alt=\"\" width=\"510\" height=\"306\" data-wp-pid=\"18690\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 510px; --smush-placeholder-aspect-ratio: 510\/306;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Share it on your own social profile and pray that other people share it too. <a name=\"embeds\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Embeds<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">The embed function is meant to take your video outside the bounds of YouTube. Even so, YouTube can track all instances of your video being embedded on other websites. They count it as a positive User Engagement signal &#8211; boosting your video&#8217;s YouTube SEO.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/embed.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18698 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/embed-1024x432.png\" alt=\"embed\" width=\"1024\" height=\"432\" data-wp-pid=\"18698\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/432;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Always allow embedding. To do this, just find the details tab on the left sidebar of your Video Analytics, click on Details and then More options. Scroll to the bottom and tick that checkbox.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/allow-embedding.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-18692 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/allow-embedding-1024x573.png\" alt=\"allow embedding\" width=\"1024\" height=\"573\" data-wp-pid=\"18692\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/573;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Your video is public anyway and it&#8217;s free marketing to boot! <a name=\"commentsec\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Comments \/ Responses<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">This is arguably the most powerful User Engagement factor there is to YouTube SEO. Getting user comments and response videos gives a huge relevance and authority signal to YouTube.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/video-comments.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18693 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/video-comments.png\" alt=\"video comments\" width=\"972\" height=\"110\" data-wp-pid=\"18693\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 972px; --smush-placeholder-aspect-ratio: 972\/110;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Warning:<\/strong> YouTube is really good at figuring out which comments are spam and which ones are genuine. Don&#8217;t try to game the system.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Gain more comments by commenting back and responding to your viewership. Reach out to them. Ask them to subscribe to your channel.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Here&#8217;s the tricky part &#8211; how do you get video responses? Who&#8217;s hardworking enough to create a video just to respond to your video?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">It&#8217;s pretty tough &#8211; but it&#8217;s also the reason why it&#8217;s holds good weight in your video&#8217;s YouTube SEO. No one just gives away video responses. You have to earn them.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Getting a video response means that the responder was really, in any way, affected by your video. Or it can also mean that you have a friend who was kind enough to do your YouTube video a great favor by responding to it.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">You can add a response to your own video but that holds little bearing.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">So how do you make a video response on YouTube? This <a title=\"How do I make a video response in Youtube?\" href=\"http:\/\/support.google.com\/youtube\/bin\/answer.py?hl=en&amp;answer=57931\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Youtube Help section says it all:<\/a><\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica;\">To make a video response, click the <strong>All Comments<\/strong> box located underneath the video&#8217;s information (the same place you would click to write a comment). A hyperlink on the right of the box called <strong>Create a video response<\/strong> will appear \u2014 click this link. You will be given two options for choosing your video response:<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Choose a Video<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">The <strong>Choose a Video<\/strong> option lets you respond with any video you&#8217;ve already posted. Each video in your account can only be used as a video response one time. You&#8217;ll notice that your videos that have already been used as video responses have an asterisk (*) beside them.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Upload a Video Response<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">This option works like the normal upload process. Simply go to <a href=\"http:\/\/www.youtube.com\/my_videos_upload\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the upload page<\/a> and upload the video as usual. Once this is complete, return to select your newly uploaded video as the video response.<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> Create and deliver great videos so you won&#8217;t be ashamed to ask for video or comment responses. <a name=\"likesec\"><\/a><\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Like (Thumbs Up), Thumbs down and Favorites<\/span><\/h3>\n<p><span style=\"font-family: helvetica;\">YouTube has a Thumbs up and Thumbs down button &#8211; much like Facebook&#8217;s Like button (although Facebook doesn&#8217;t have a Dislike button). Obviously, you want to get a lot of Thumbs up for your video instead of a Thumbs down. But hey, bad publicity is still publicity, right?<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/save-video-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18695 lazyload\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2015\/11\/save-video-1.png\" alt=\"\" width=\"246\" height=\"573\" data-wp-pid=\"18695\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 246px; --smush-placeholder-aspect-ratio: 246\/573;\" \/><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica;\">The thing is, I&#8217;ve yet to hear about a video with a lot more thumbs down than thumbs up that didn&#8217;t rank because of the thumbs down &#8211; it probably was a bad video with poor relevance in the first place.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Getting a Thumbs up, Thumbs down or a Favorite signals User Engagement. Getting these again, depends on the quality and delivery of your Youtube video.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\"><strong>Key Takeaway:<\/strong> If you&#8217;re already asking your friends to share your video in their social network, don&#8217;t forget to ask them to Like and add your video to their Favorites list.<\/span><\/p>\n<h3><span style=\"font-family: helvetica;\">Hustler Tips from Markus Allen of Marketing-Ideas.org:<\/span><\/h3>\n<blockquote><p><span style=\"font-family: helvetica;\">Look for &#8220;Video Blended Results&#8221; for a 3-word search query on Google.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">For example, when you search Google for these search terms:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8220;Boiled Eggs demonstration&#8221;<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">We then see that Google displays Video Blended Results on it first page. This lets us know that Google considers the three-word phrase as a &#8220;video worthy&#8221; phrase to optimize for.<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">Also, these search query words and phrases tend to get videos to show up on the first page of Google:<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Tutorial<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Review<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Test<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; What is ________<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; How-to<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Demonstration<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Explanation<\/span><\/p>\n<p><span style=\"font-family: helvetica;\">&#8211; Video<\/span><\/p><\/blockquote>\n<h2><span style=\"font-family: helvetica;\"><a name=\"readings\"><\/a><\/span><br \/>\n<span style=\"font-family: helvetica;\">Additional Readings for YouTube SEO:<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: helvetica;\"><a href=\"http:\/\/www.distilled.net\/blog\/social-media\/youtube\/youtube-seo\/\" rel=\"nofollow\">http:\/\/www.distilled.net\/blog\/social-media\/youtube\/youtube-seo\/<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a href=\"http:\/\/www.reelseo.com\/youtube-ranking\/\" rel=\"nofollow\">http:\/\/www.reelseo.com\/youtube-ranking\/<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Ranking Factors\" href=\"http:\/\/www.seomoz.org\/blog\/youtube-ranking-factors-whiteboard-friday\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/www.seomoz.org\/blog\/youtube-ranking-factors-whiteboard-friday<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"New Youtube Statistics\" href=\"http:\/\/searchenginewatch.com\/article\/2073962\/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/searchenginewatch.com\/article\/2073962\/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Comscore Press Release\" href=\"http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2010\/4\/comScore_Releases_March_2010_U.S._Search_Engine_Rankings\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2010\/4\/comScore_Releases_March_2010_U.S._Search_Engine_Rankings<\/a><\/span><\/li>\n<li><span style=\"font-family: helvetica;\"><a title=\"Youtube Statistics\" href=\"http:\/\/www.youtube.com\/t\/press_statistics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/www.youtube.com\/t\/press_statistics<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica;\"><strong>Bonus: This whole guide has been turned into a YouTube SEO Infograph that you can embed on your site.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do I set up SEO on YouTube? Quick Answer: The two main things to consider for YouTube SEO is your Video Content and User Engagement. For Video Content, consider these factors: Title, Description, Tags, Transcription, Channel Authority, Content Delivery, Content Length, Thumbnail Options, Age Restriction. Once you\u2019ve created a strong foundation with your Video [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[101580,101578,100839,100840,101579,101581],"wl_entity_type":[102583],"class_list":["post-104613","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","tag-youtube-factors","tag-youtube-rankings","tag-youtube-search","tag-youtube-seo","tag-youtube-serp","tag-youtube-videos","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youtube SEO - The Ultimate Guide to Ranking Videos<\/title>\n<meta name=\"description\" content=\"Learn how to deal with SEO in YouTube. 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