{"id":101844,"date":"2011-06-24T13:56:08","date_gmt":"2011-06-24T05:56:08","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=1844"},"modified":"2023-07-07T11:07:48","modified_gmt":"2023-07-07T03:07:48","slug":"schema-big-ranking-factor","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/schema-big-ranking-factor\/","title":{"rendered":"Why Schema Might be the Next BIG Ranking Factor"},"content":{"rendered":"

\"Schema\"<\/a>
\nSchema<\/a> is the new way of Google, Yahoo and Bing to sort the whole internet out. It is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about. So now that we know, the question to ask yourself is, how will Schema affect SEO?<\/p>\n

<\/p>\n

A Different Kind of Code<\/strong><\/p>\n

One thing you need to know about Schema is that it isn’t something like Meta Tags<\/a>. It’s much different from that. Schema codes are inserted into div tags<\/strong> and h1 tags <\/strong>and span tags<\/strong>. The way the Schema code is integrated is such that the whole HTML code will not be affected. Very nice.<\/p>\n

Search is becoming more and more complex as humanity, technology, lifestyle and everything about our world becomes more complex. There are now more things and more categories than ever before. Schema is just a tool to help search engines know which page falls under which category. It is merely a helping hand for the big three search engines – Google, Yahoo and Bing<\/a>. You can read all about their take on Schema here:<\/p>\n

Google:<\/strong> Introducing Schema.org: Search engines come together for a richer web<\/a><\/p>\n

Bing: <\/strong>Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects<\/a><\/p>\n

Yahoo:<\/strong> Introducing Schema.org: A Collaboration on Structured Data<\/a><\/p>\n

In Simple Terms<\/strong><\/p>\n

Schema is just a small piece of code added to your HTML that indicates to search engines what a certain page or paragraph is all about. There’s nothing magical about it. Google, Yahoo and Bing are using it to further enhance the artificial intelligence of their search engine.<\/p>\n

The Schema code<\/strong><\/p>\n

\n
<div itemscope itemtype =http:\/\/schema.org\/CreativeWork<\/a>>\r\n  <h1 itemprop=\"about\"> Why Schema Might be the\r\nNext BIG Ranking Factor<\/h1>\r\n  <div itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"<\/strong>>\r\n  Author: <span itemprop=\"name\">Sean Si<\/span>\r\n(born <span itemprop=\"birthDate\">September 6, 1988)<\/span>\r\n  <\/div>\r\n  <span itemprop=\"genre\">SEO<\/span>\r\n  <span itemprop=\"keywords\">Schema, SEO, Ranking Factor<\/a>\r\n<\/div><\/pre>\n<\/blockquote>\n
In your browser, this code would look like this:<\/strong><\/p>\n
\n
Why Schema Might be the Next BIG Ranking Factor<\/span><\/p>\n
Author: Sean Si (born September 6, 1988)<\/span><\/div>\n
SEO<\/span>
\n Schema, SEO, Ranking Factor<\/span><\/p>\n<\/div>\n
Do you understand it?<\/strong><\/p>\n
It\u2019s a bit technical, I know. So let me break it down for you:<\/p>\n
Itemscope<\/strong> <\/span>is a shortcode for specifying what kind of an item you are discussing about. It usually comes with the itemtype<\/strong> <\/span>shortcode which is for tagging your page\/entry as to what it is about instead of the search engines depending on the number and placement of your keywords. In this example, I used the itemtype <\/span>CreativeWork<\/span><\/strong> because my blog entry falls under that category.<\/p>\n
Itemprop<\/strong> <\/span>is a shortcode for identifying the properties of that which you have specified an itemtype<\/strong> <\/span>for. For example in this code, I identified what the properties of itemtype<\/span> CreativeWork<\/span><\/strong> is about using the itemprop<\/span>=\u201dabout<\/span>\u201d.<\/strong> In english, I\u2019m telling the search engine that the Page is about CreativeWork<\/strong> <\/span>and it\u2019s about Why Schema might be the Next BIG Ranking Factor.<\/strong><\/em><\/span><\/p>\n
You could see several itemprop<\/strong> <\/span>codes inside this short set of words because I tried to specify the properties all of the  itemtypes<\/strong> <\/span>as much as I could. I figured this might make a positive impact on search engines. The more specific, the better. It\u2019s also more work. You can have as much itemscope<\/strong><\/span>,  itemtypes<\/strong> <\/span>and itemprops<\/strong> <\/span>as you deem necessary as you could see \u2013 I have 2 itemscopes<\/strong><\/span>, 2  itemtypes<\/strong><\/span>, and 5 itemprops<\/strong><\/span>.<\/p>\n
Schema Documentation<\/strong><\/p>\n
\"Schema\"<\/a>
\n<\/strong><\/p>\n
You can check out the complete documentations by Schema.org here:<\/p>\n
Getting Started with Schema<\/a><\/p>\n
Different types of Schemas<\/a><\/p>\n
Schema FAQs<\/a><\/p>\n
Schema Data Model<\/a><\/p>\n
Schema Discussion Group<\/a><\/p>\n
Disadvantages<\/strong><\/p>\n
As you\u2019ve already guessed, the downside about Schema code is that it is very tasking to install and implement in all your pages. Unless you have only a handful of pages. Take this website for example – SEO Hacker. I have numerous pages in this whole site and implementing Schema code in each will take me hours and hours.<\/p>\n
I won\u2019t be implementing Schema on every page \u2013 just on the ones that I would like to test on. After all, there is no real solid proof yet that Schema-embedded sites do rank higher than those which are not.<\/p>\n
Another disadvantage of Schema is that it cannot be implemented in a WordPress post – this is because WordPress automatically deletes HTML codes that it doesn’t recognize. You can put it inside your template editor though. For example, if you’re using Thesis theme, you can put it inside using your Thesis Hook plugin.<\/p>\n
So how will Schema Affect SEO?<\/strong><\/p>\n
Right now we can only make so many guesses and projections. But as of today there is no real evidence that Schema has helped the ranking of some websites which have embedded the Schema code.<\/p>\n
But my mindset and take on this is that if you have it and if Google, Yahoo and Bing says they give a damn about it, then why not try it out? After all, the internet is a fast-feedback loop platform where you can do trial and error as you please.<\/p>\n
Tips for keeps:<\/strong> Implement the Schema code in one or two pages in your website where you want customers\/readers to land. See how it affects your rankings.<\/p>\n
Utilizing Schema with Wordlift<\/strong><\/p>\n
When it comes to effective SEO and WordPress tools that utilize schema, Wordlift is one of our top choices. Wordlift<\/a> is a tool that uses schema to help search engines understand your web pages much better, and create a more organized content database that helps keep track of your web pages, which helps improve user engagement and dwell time. Another notable feature that Wordlift has to offer is a digital word bank that provides users with crucial data that helps them understand your content more. These features has helped improve our content and engagement by a significant amount, and helped make this tool an important part of our SEO toolbox.<\/p>\n","protected":false},"excerpt":{"rendered":"
Schema is the new way of Google, Yahoo and Bing to sort the whole internet out. It is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about. So now that we know, the question to ask yourself is, how will Schema […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100013],"tags":[101727,100315,100316,100942,101435,100579,100580,100965,100581,100582,100583,200154,101596],"wl_entity_type":[102583],"class_list":["post-101844","post","type-post","status-publish","format-standard","hentry","category-seo-tips-and-tricks","tag-httpschema-orgperson","tag-implementing-schema","tag-implementing-schema-code","tag-itemprop","tag-itemscope","tag-schema","tag-schema-code","tag-schema-codes","tag-schema-on-every-page","tag-schema-ranking","tag-schema-seo","tag-seo-2","tag-why-schema-might-be-the-next-big-ranking-factor","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow Schema Affects SEO<\/title>\n<meta name=\"description\" content=\"Schema is the new way of Google, Yahoo and Bing to sort the whole internet out. 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