{"id":101597,"date":"2011-03-28T12:52:52","date_gmt":"2011-03-28T04:52:52","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=1597"},"modified":"2021-05-11T06:30:11","modified_gmt":"2021-05-11T06:30:11","slug":"domain-names","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/domain-names\/","title":{"rendered":"Domain Name Ranking Factor is Going Down"},"content":{"rendered":"

\"Domain<\/a><\/p>\n

Google has been taking some serious steps in order to improve the quality of their search engine results page. They have released the Google Panda Update<\/a> which has been a major shift in the search arena – now they’re going to do something about the domain name keywords<\/a>.<\/p>\n

<\/p>\n

Surprise, surprise…<\/strong><\/p>\n

It’s just a matter of time before the SEO shortcuts get to live off all the fun they’re having. Google will sooner or later find a way to penalize cheat gamers in their SEO stage. In the aspect of domain names, it’s not really a cheat to get a good domain name. But peppering it with your desired keywords doesn’t look too shabby to any internet user, does it?<\/p>\n

Let’s be honest<\/strong><\/p>\n

Domain names have been one of the most considerably powerful ways to rank higher in the search engines. No wonder why they get sold for a crazily high price. Acquiring a really good domain name is equivalent of getting your company name in the web.<\/p>\n

Domain names can be equated to your brand in the web. Its importance is just too high. For example, my seo-hacker.com<\/a> domain name is really important for me because it’s my brand. It’s my signature. It’s also my company name. I will do anything for me to keep it.<\/p>\n

Domain gaming for SEO<\/strong><\/p>\n

The point of buying a domain should be primarily for your personal branding and for attracting people. Unfortunately now, it’s becoming a game for SEO specialists to buy a domain which is peppered with their desired keywords because it is a major factor in ranking for Google<\/p>\n

I think even with the update, domain names would still hold good weight because the URLs are taken into account as an entity and as a possible point of reference for the website.<\/p>\n

Google Spokesman, Matt Cutts mentioned about the concerns for domain names recently:<\/p>\n

<\/object><\/p>\n

“Now if you’re still on the fence, let me just give you a bit of color, that we have looked at the rankings and the weights that we give to keyword domains, and some people have complained that we’re giving a little too much weight for keywords in domains,” Cutts said. “And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm, so that given two different domains it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it.”<\/p><\/blockquote>\n

Again, the fix is from concern by end-users wherein Google is only made aware by real people who use the web about the weight their algorithm gives to domain names.<\/p>\n

The Shift<\/strong><\/p>\n

Is still leaning towards creating great, quality content that people love and value. Google has been consistent in their push regarding this. I think this is not something of a disadvantage in their algorithm. I would even say that it is a good change and good effect to their search algorithm because it caters to people – which is the real, supposed design of search engines.<\/p>\n

Tips for Keeps:<\/strong> I guess SEO specialists who are harvesting domain names for clients are gonna be hit by this – we still don’t know how hard though. But if you’re a white hat SEO specialists<\/a> who focuses on creating good, unique, solid content as the foundation and cornerstone of your campaign, then you shouldn’t worry. I know I’m not. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Google has been taking some serious steps in order to improve the quality of their search engine results page. 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