{"id":101407,"date":"2011-01-15T18:33:11","date_gmt":"2011-01-15T10:33:11","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=1407"},"modified":"2023-11-10T11:09:31","modified_gmt":"2023-11-10T03:09:31","slug":"keys-effective-testimonials","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/keys-effective-testimonials\/","title":{"rendered":"Keys to Using Effective Testimonials"},"content":{"rendered":"

\"Sale<\/a>Internet marketing in reality is simply people marketing- it\u2019s just a different avenue. Of course there are many big differences between both online and offline marketing, though if you get the essence of it, the same rules still apply. It\u2019s still all about the people and making them want your product.<\/p>\n

So how do you really pull in buyers? Among other things, you need a strong testimonial base.<\/p>\n

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Suppose there are two competing business, say Company A & B, offering the same writing services. Now, let\u2019s simply assume that on both their websites, only Company B has a testimonial page. Theoretically, Company B of course has a greater edge over Company A since the testimonials of previous clients will have a stronger pull on potential clients because it gives some sense of trust and\/or security.<\/p>\n

Now, let\u2019s even out the playing field. Of course Company A isn\u2019t that dumb not to have a testimonial page. We now have a scenario wherein both businesses, assuming they have the same services, also have the same number of equally compelling testimonials. The possible effect on that potential client is that there isn\u2019t really any much of a difference between choosing one or the other. How then would you get back that edge?<\/p>\n

The Bandwagon Effect<\/strong><\/p>\n

Even newly launched businesses or products would be crazy not to have some sort of testimonials backing up the whole thing. You may have sent out review copies to a few friends, or have invited authoritative person to check out what you\u2019re offering and see if they can hand over a testimonial. Whatever the method is, you simply cannot forget to have a few good feedbacks before even fully selling your product or service to the market.<\/p>\n

This is because testimonials reinforce what we call as the bandwagon effect. The bandwagon effect simply tells us that a person is more likely to be part (or get) something if another person on his circle or that which he sees as authority endorses it. Fashion fads, word of mouth and the likes are manifestations of the bandwagon effect. Pretty fancy term eh?<\/p>\n

On Making the Most out of Your Testimonials<\/strong><\/p>\n

If testimonials = bandwagon effect, what happens if everyone (especially your competitor) has testimonials too. Well, obviously it kinda makes it less compelling since there\u2019s bound to be another person praising the other product out there.<\/p>\n

There\u2019s something you can do about it though. Don\u2019t let your testimonials go to waste. There are always ways to maximize your use of your client testimonials. But first, here\u2019s the most important tip:<\/p>\n