{"id":101033,"date":"2010-09-30T08:33:48","date_gmt":"2010-09-30T00:33:48","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=1033"},"modified":"2021-05-11T06:30:19","modified_gmt":"2021-05-11T06:30:19","slug":"kinds-keywords-customer-defining-keywords","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/kinds-keywords-customer-defining-keywords\/","title":{"rendered":"Kinds of Keywords: Customer Defining Keywords"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2010\/09\/Keyword-Research1.jpg\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter size-full wp-image-927 lazyload\" title=\"Keyword Research\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2010\/09\/Keyword-Research1.jpg\" alt=\"Keyword Research\" width=\"213\" height=\"213\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 213px; --smush-placeholder-aspect-ratio: 213\/213;\" \/><\/a>Now that we&#8217;ve covered up <a title=\"Market Defining Keywords\" href=\"https:\/\/seo-hacker.com\/kinds-keywords-market-defining-keywords\/\" target=\"_blank\" rel=\"noopener\">Market defining keywords<\/a>, let&#8217;s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. <a title=\"Search Mindsets\" href=\"https:\/\/seo-hacker.com\/2-kinds-search-mindsets-understand\/\" target=\"_blank\" rel=\"noopener\">Choosing the right keywords<\/a> is all about getting in your customer&#8217;s head. What can your type of customer possibly search for?<\/p>\n<p><!--more--><\/p>\n<p><strong>What are customer defining keywords?<\/strong><\/p>\n<p>These are the keywords that are focused on your target customers. For example if your business is about <em>scuba diving <\/em>then some of your customer defining keywords would be:<\/p>\n<ul>\n<li>Scuba Diver\/s<\/li>\n<li>Underwater photographer<\/li>\n<li>Scuba diving enthusiast<\/li>\n<\/ul>\n<p><strong>Why are customer defining keywords important?<\/strong><\/p>\n<p>It helps you realize who you want to direct your search results to. It also helps you realize the effectiveness of your keywords on this specific field.<\/p>\n<p>For some companies and businesses, customer defining keywords are vital in helping their customers find more resources about the business or market through the experience or testimonies of other customers that can be found throughout the web.<\/p>\n<p>For example, if I want scuba divers to know about a great scuba diving resort that I own, what I could do is target the keywords:<\/p>\n<ul>\n<li>Scuba diver&#8217;s choice of dive resort<\/li>\n<\/ul>\n<p>Or if I want to indirectly market my scuba diving gears products through scuba divers, I can target the keywords:<\/p>\n<ul>\n<li>Scuba diver&#8217;s choice of scuba gear<\/li>\n<\/ul>\n<p>Usually when these keywords are targeted, the ones using them will create resources that are built from other previous customer&#8217;s testimonies or experiences. They do this through various methods such as video interviews or just plain and simple text content.<\/p>\n<p>There&#8217;s still a big market and a huge sea of untapped customer defining keywords that are available for you. And optimizing customer defining keywords ain&#8217;t as hard as fighting your way through market and\/or product defining keywords (which we&#8217;ll be discussing next).<\/p>\n<hr \/>\n<p><em>This entry is part of the <a title=\"SEO School\" href=\"https:\/\/seo-hacker.com\/learn-seo-basics-seo-school\/\" target=\"_blank\" rel=\"noopener\">SEO Hacker School<\/a> series:<a title=\"Keyword Research and Optimization Guide\" href=\"https:\/\/seo-hacker.com\/keyword-optimization-guide-introduction\/\" target=\"_blank\" rel=\"noopener\">How to do Keyword Research<\/a><br \/>\n<\/em><\/p>\n<p><strong>Next up:<\/strong> <a title=\"Product defining keywords\" href=\"https:\/\/seo-hacker.com\/kinds-keywords-product-defining-keywords\/\" target=\"_blank\" rel=\"noopener\">Product Defining Keywords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that we&#8217;ve covered up Market defining keywords, let&#8217;s move on to the next most-used keywords which are the Customer defining keywords. If you business is customer-centered, these keywords should be your main target.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100018],"tags":[100136,100137,100138,100142,100355,100356,100361,100367,100372,100527],"wl_entity_type":[102583],"class_list":["post-101033","post","type-post","status-publish","format-standard","hentry","category-keyword-research-and-optimization","tag-customer-defining","tag-customer-defining-keywords","tag-customer-keywords","tag-defining-keywords","tag-keyword-guide","tag-keyword-optimization","tag-keyword-research","tag-keyword-tutorial","tag-kinds-of-keywords","tag-product-defining-keywords","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kinds of Keywords: Customer Defining Keywords<\/title>\n<meta name=\"description\" content=\"Now that we&#039;ve covered up Market defining keywords, let&#039;s move on to the next most-used keywords which are the Customer defining keywords. If you business is customer-centered, these keywords should be your main target.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/kinds-keywords-customer-defining-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinds of Keywords: Customer Defining Keywords\" \/>\n<meta property=\"og:description\" content=\"Now that we&#039;ve covered up Market defining keywords, let&#039;s move on to the next most-used keywords which are the Customer defining keywords. If you business is customer-centered, these keywords should be your main target.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo-hacker.com\/kinds-keywords-customer-defining-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Services Agency in Manila, Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-30T00:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T06:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2010\/09\/Keyword-Research1.jpg\" \/>\n<meta name=\"author\" content=\"Sean Si\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/\"},\"author\":{\"name\":\"Sean Si\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"headline\":\"Kinds of Keywords: Customer Defining Keywords\",\"datePublished\":\"2010-09-30T00:33:48+00:00\",\"dateModified\":\"2021-05-11T06:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/\"},\"wordCount\":343,\"commentCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/Keyword-Research1.jpg\",\"keywords\":[\"customer defining\",\"customer defining keywords\",\"customer keywords\",\"defining keywords\",\"keyword guide\",\"keyword optimization\",\"keyword research\",\"keyword tutorial\",\"kinds of keywords\",\"product defining keywords\"],\"articleSection\":[\"Keyword Research and Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/\",\"url\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/\",\"name\":\"Kinds of Keywords: Customer Defining Keywords\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/kinds-keywords-customer-defining-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seo-hacker.com\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/Keyword-Research1.jpg\",\"datePublished\":\"2010-09-30T00:33:48+00:00\",\"dateModified\":\"2021-05-11T06:30:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seo-hacker.com\\\/#\\\/schema\\\/person\\\/5565b7823135bb49dd1618bbcaec2dbf\"},\"description\":\"Now that we've covered up Market defining keywords, let's move on to the next most-used keywords which are the Customer defining keywords. 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