{"id":100963,"date":"2010-09-28T08:26:07","date_gmt":"2010-09-28T00:26:07","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=963"},"modified":"2023-06-01T16:26:12","modified_gmt":"2023-06-01T08:26:12","slug":"marketing-products-site","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/marketing-products-site\/","title":{"rendered":"The 4 Rules of Product Marketing"},"content":{"rendered":"

\"checklist\"<\/a>It\u2019s always a given that the best way to make profits from a blog or website is to have a product of your own<\/a>. But that doesn\u2019t leave you to explore other opportunities does it? And besides, it\u2019s not as if it\u2019s easy to whip up a product in a flash.<\/p>\n

So while you\u2019re at it, or if you just want to focus on money-making regardless of who\u2019s product it is, the answer is very simple – earn money online<\/a> by promoting profitable products (such as our own Issho Genki Squalene<\/a>) on your site.<\/p>\n

<\/p>\n

Of course, you already know that. Which brings us to the purpose of this recent article- what products should you really promote on your site? Do note that for advance internet markers, they\u2019d usually build a mini-website for the sake of just one product. But since I\u2019m assuming most of the people reading these are bloggers, or have websites worth monetizing, then we\u2019ll focus on how to find products that are tailor-fitted for you (and will bring in the *ka-ching* sound).<\/p>\n

These are basic guidelines that will let you filter products that you should, or shouldn\u2019t promote:<\/p>\n

Rule # 1: Relevance<\/strong><\/p>\n

One of the biggest sins of being a product affiliate is promoting the product to a place that doesn\u2019t necessarily have the right audience to consume the product. If your blog is about technology, it\u2019s out of the question to promote a product about health (e.g. diets, going vegetarian) or lifestyle. I\u2019d say you’re smart enough to realize that.<\/p>\n

But more than about picking products that are actually within your niche, you have to narrow it down to those that really reflects your site and the things you teach or say or just rant about. Going back to the technology example, you can\u2019t just promote products that are tech-y, be more selective.<\/p>\n

If your site is about gadget reviews, then you know what to do – select products that you actually review and promote in selling them. For more tips oriented niches (like health, lifestyle, social media, etc.), there\u2019s always a simple rule in filtering out potential products- look for those that you actually believe and support.<\/p>\n

Take Sean’s technique as an example, notice how he’s promoting SocialOomph and Scribe? That’s because those tools are directly related with SEO and internet marketing. SocialOomph Drives in consistent Traffic from Twitter<\/a> like crazy and Scribe is a powerful tool that covers up your whole on-page optimization<\/a> process.<\/p>\n

Rule # 2: Quality <\/strong><\/p>\n

Whenever you promote a product, remember that your integrity is always on the line. Promote something that turns out to be a scam<\/a>? You know what\u2019ll happen. To prevent these bad PR things from happening, you must do a rigid review of a product beforehand.<\/p>\n

A good marketing practice is to always invest in a copy or membership of a product before you promote it. There are some product owners that are willing to give discounts or free samples if you tell them that your intention is to get a review out of it. It\u2019s always better to get a first hand account. It might even be an opportunity if you review the product and put affiliate links within it.<\/p>\n

However for more lucrative products, you\u2019d usually end up just looking for previous client feedbacks. At least ensure that these things are really honest comments (never rely too much on testimonials!).<\/p>\n

Rule # 3: Marketability<\/strong><\/p>\n

When it comes to marketing, be careful about deception. Again guys, don\u2019t be deceived. A product might already seem perfect and ready-to-promote<\/a>, but be wary. One of the final questions that you should ask is this- will this product really sell? Because honestly, everything will be pointless if your efforts don\u2019t convert into sales (and money).<\/p>\n

For this rule, check out how well the product promotes itself. For starters, evaluate the salespage. It\u2019s both an art and a science to say if a salespage is working or not (I\u2019ll talk about this in the future), but like everything else, there\u2019s an easy way to check. Answer this: are you enticed to buy that product based on the salespage? If the answer is no, then you might wanna take a second review at it.<\/p>\n

Rule # 4: Profitability<\/strong><\/p>\n

Once you\u2019ve filtered out all potential products, the last rule will talk about something that will be of benefit to you. Remember that promoting a product requires a lot of effort and investment in terms of time (that’s why Sean’s Free Basic SEO Course<\/a> starts at December – because he’s still furnishing it) and sometimes money. Therefore, it\u2019s always important that you get the most out of your hard work. After all, who wouldn\u2019t want a fatter wallet?<\/p>\n

First, look at the commission that it\u2019s offering. If it\u2019s anything below 30%, you\u2019d probably want to forget about it. The standard for affiliates right now has become so lucrative. Usually, the bare minimum commission starts at around 45% and can go as high as 75%. It\u2019s wise that you focus on products around this commission range.<\/p>\n

Somehow, this also goes back to the aspect of marketability. It has to have a good marketing system that will make promotion a lot easier for you. Is the product good? Is there good client support? Does it pay well? Does it convert well? And last but not the least, does it make people happy?<\/p>\n

If the answer to all of those are yes, chances are, you\u2019ve found a perfect product to promote.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s always a given that the best way to make profits from a blog or website is to have a product of your own. But that doesn\u2019t leave you to explore other opportunities does it? And besides, it\u2019s not as if it\u2019s easy to whip up a product in a flash. So while you\u2019re at […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[200061,200247],"tags":[100024,101671,100033,100034,100035,200062,100525,100529,100530,100531,100535,100570,100576,100577],"wl_entity_type":[102583],"class_list":["post-100963","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-marketing","tag-100024","tag-4-rules-of-product","tag-affiliate","tag-affiliate-guide","tag-affiliate-marketing-guide","tag-internet-marketing-2","tag-product","tag-product-marketing","tag-product-promotion","tag-product-review","tag-promote","tag-review","tag-rules-of-product","tag-rules-of-product-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"\nInternet Product Promotion Marketing Guide<\/title>\n<meta name=\"description\" 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