{"id":100266,"date":"2010-07-06T14:44:29","date_gmt":"2010-07-06T06:44:29","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=266"},"modified":"2023-06-01T15:25:25","modified_gmt":"2023-06-01T07:25:25","slug":"banned-by-google-penalty-and-what-to-do","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/banned-by-google-penalty-and-what-to-do\/","title":{"rendered":"Google penalty and what to do if ever you get penalized by Google"},"content":{"rendered":"

\"penalized<\/a>You wake up in the morning, check out your Google analytics and you notice your traffic dropped drastically. Next, you check Google and enter your keywords to check your rankings and you notice you just aren\u2019t in the first page anymore. Your blood pressure increases, your pulse throbs and you can feel your heart beat faster. \u2018Did Google just penalize me??<\/p>\n

Note<\/strong>: Click here if you’re looking for how to get your rankings back with an Over Optimization Penalty from Google<\/a><\/em><\/p>\n

And if you\u2019re wondering –\u00a0yes this stuff really happens. Stuff like this happen in SEO all the time!<\/p>\n

So what do you need to do when this happens to you?<\/p>\n

<\/p>\n

First, check if it is a traffic drop or a rankings drop<\/strong><\/p>\n

What\u2019s a rankings drop? Well a rankings drop (if ever you\u2019re using a rank checking software) is going down on your Google keywords ranking. For example, you\u2019re supposed to be on page 1 and ranking second or third place and then suddenly you drop to page 2.<\/p>\n

If you\u2019re not checking your ranking (meaning you\u2019re just tracking your Google analytics) and you notice a drop in your Google search traffic\u00a0\u2013 that\u2019s a traffic drop. And it can be due to several reasons. For example, people might just not be searching for your set of keywords anymore because it\u2019s Christmas time and everyone\u2019s happy with what they\u2019ve got\u00a0\u2013 hey, it happens!<\/p>\n

That\u2019s why it\u2019s so important to track your rankings\u00a0\u2013 especially the ones in the first page of the SERPs. So that you\u2019ll know the reason behind a traffic drop or increase.<\/p>\n

Second, if you\u2019ve identified that you lost traffic due to a particular set of keywords<\/strong>, then that\u2019s when you try to see if you were indeed penalized by Google. Because it\u2019s either Google really did penalize you OR some of your links do not hold that much power\/Google juice anymore<\/a> or those links have simply disappeared\u00a0\u2013 or were removed.<\/p>\n

Sometimes it\u2019s with the links<\/a> and not with the practices we do as SEO\u2019s. Because if you know you\u2019re doing things right, meaning you\u2019re not doing anything to piss Google off, then you probably weren\u2019t penalized to\u00a0begin with.\u00a0It\u2019s probably with the links.<\/p>\n

How can you check\u00a0if there is any change in your links? Well, you\u00a0have\u00a0go to the sites where you get backlinks from and check out if they\u2019re still there or if they moved or changed your link or whatnot. There are a lot of tools in the net to see where all your backlinks come from. i would suggest SEO toolbar from Aaron Wall’s SEO Book<\/a>.<\/p>\n

When you\u2019re sure you were indeed \u2018doinked\u2019 by Google<\/strong><\/p>\n

Maybe you know you did something wrong\u00a0\u2013 maybe you did cloaking or you hid some texts, or you spammed some sites, and you end up with the conclusion that Google did \u2018doink\u2019 you out of it\u2019s index then the question you\u2019re facing now is \u201cHow do I get back in?\u201d<\/p>\n

Well, you have to check the factors of your offense against Google<\/p>\n

First, you have to identify the severity of your offense.<\/strong><\/p>\n

How serious was your crime? Mass buying links? Cloaking adult content? There are different weights for different crimes. They don\u2019t all amount to the same punishment.<\/p>\n

Second, is this your first offense or is it a repeat?<\/strong><\/p>\n

Maybe you didn\u2019t mean it or you didn\u2019t know that what you did was offensive to Google. Maybe you didn\u2019t mean to manipulate their search algorithm. Maybe\u00a0\u2013 if it\u2019s your first time. Try doing it again, and of course you lose the benefit of the doubt. And you want that benefit when facing the Google spam team.<\/p>\n

Third, are you a big player or a dispensable site?<\/strong><\/p>\n

Are you a big brand on the web? Are you giving out valuable information to people? Are you a known name through the internet? Google will most probably go easier on the big and established brands out there. But if you\u2019re small and dispensable, don\u2019t count on it.<\/p>\n

What to do to get back in:<\/strong><\/p>\n

Submit a re-inclusion request<\/strong><\/p>\n

Of course, to get back in, you have to submit a re-inclusion request<\/a>. Yep you have to swallow your pride and beg on your knees depending on how much you value your domain name.<\/p>\n

You can also give a tweet to Google Webspam team’s program manger Brian White: @brianwhite<\/a> just to say “Hi, my site’s been sandboxed coz I made a boo-boo.”<\/p>\n

Spill it all out<\/strong><\/p>\n

Google probably knows each and every detail of your offense against them. If you fail to tell them anything regarding your offense (and perhaps say you\u2019re sorry for each and that you will never do it again) they\u2019ll make it harder for you to get back in if not reject you altogether. Google spam team wants a full accounting of what you did.<\/p>\n

If that doesn\u2019t work<\/strong><\/p>\n

Raise the white flag and move on to another domain. Google probably won\u2019t include you back again anymore. All we can do is hope for Google to be nice and include us back again. Unfortunately, Google can also catch bad moods. Sometimes you have to decide that it\u2019s time to move on and leave the hopes of getting your site indexed back again.<\/p>\n

Tips for Keeps:<\/strong> All this is the hassle of getting caught practicing black hat SEO. It will burn your brand to the ground.<\/p>\n

That\u2019s why I only give my clients pure white hat SEO and clean internet marketing<\/a>. I take care of their brands because the hassle of pleading with Google to take me back just doesn\u2019t appeal to me. And my advice is, make sure you practice white hat too.<\/p>\n

You can check out SEOmoz\u2019s video about Google penalty here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

You wake up in the morning, check out your Google analytics and you notice your traffic dropped drastically. Next, you check Google and enter your keywords to check your rankings and you notice you just aren\u2019t in the first page anymore. 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