{"id":100230,"date":"2010-06-27T11:44:39","date_gmt":"2010-06-27T03:44:39","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=230"},"modified":"2023-06-01T16:49:48","modified_gmt":"2023-06-01T08:49:48","slug":"youtube-video-marketing-and-seo","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/youtube-video-marketing-and-seo\/","title":{"rendered":"When Video Marketing has become more than just an option"},"content":{"rendered":"

\"Youtube<\/a>Five years ago, three former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim started a Flickr-style sharing site for videos. They were expecting this to be big. Five years after,\u00a0Youtube\u00a0rose up<\/a> to\u00a0become the world\u2019s third most visited website of all time.<\/p>\n

As an internet Marketer<\/a>, you have to know your battleground. Where are you going to market your product in? What websites are going to be effective for your product? What tools do you need to use? What kind of people are you trying to reach? A lot of these questions need an answer with a platform.<\/p>\n

As an SEO specialist, I have not limited my skills and client services to SEO<\/a> only. I also penetrate social networks<\/a>, blog communities<\/a>, forums, etc\u2026 And now I\u2019m venturing into video marketing\u00a0\u2013 and invite you to do the same. Why?<\/p>\n

<\/p>\n

Isn\u2019t the fact that Youtube is the third most visited website of all time enough reason for me to penetrate the Youtube market?<\/p>\n

What\u2019s that? Oh, do I hear a resounding \u201cYes’\u201d? I believe I do!<\/p>\n

A lot of people love to watch- and that\u2019s general knowledge. That\u2019s why televisions are still alive and movies never run out. Youtube has\u00a0revolutionized the way \u2018video watching\u2019 is supposed to be. You go online, search for a video of something you\u2019re looking for\u00a0\u2013 a tutorial, a series, a blooper, or something to just kill your time. You watch it for around 10 minutes or so then you see other related videos \u2018round the right sidebar and go on a video browsing spree for hours.<\/p>\n

As an internet marketer, I know I want my videos up there because it has a chance to get to the \u2018related videos\u2019 tab, or better yet, a chance to get\u00a0a lot of searches\u00a0by users if I do things right. Then it gets viral\u00a0\u2013 and isn\u2019t that our goal as internet marketers? To get our stuff to go viral?<\/p>\n

Now maybe you\u2019re asking \u201cwhat\u2019s this got to do with SEO?\u201d<\/strong><\/p>\n

The answer: Search<\/a><\/p>\n

What?<\/p>\n

Yes, you heard me right\u00a0\u2013 search.<\/p>\n

When you search for something that youtube has in its database, it almost always pops out on the first page of the SERPs. Making a video and setting the title and all other attributes to your target keyword makes it searchable in the search engines. It\u2019s almost the same as article content making\u00a0\u2013 except that not all people love reading but almost all people love watching videos. Getting the gist of it?<\/p>\n

Search in video marketing is a market that is still quite fresh for the taking. Not many SEO practitioners have penetrated this market because almost all SEO practitioners have A LOT of stuff to do. SEO itself is already tasking\u00a0\u2013 add up social network marketing and video marketing and it gets toxic.<\/p>\n

My advice? Let your people do the client work for SEO first as you venture out into video marketing\u00a0\u2013 it might just pay off for you as an SEO practitioner.<\/p>\n

Tips for Keeps<\/strong>: Try it out on one of your clients or maybe on yourself. Create a video, set the title right, upload it and watch how it works. Youtube is a fresh battleground for SEOs\u00a0\u2013 you have to be one of the firsts to get there to study up how to navigate the battlefield.<\/p>\n","protected":false},"excerpt":{"rendered":"

Five years ago, three former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim started a Flickr-style sharing site for videos. They were expecting this to be big. 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