{"id":100129,"date":"2010-05-05T11:20:02","date_gmt":"2010-05-05T03:20:02","guid":{"rendered":"https:\/\/seo-hacker.com\/?p=129"},"modified":"2021-05-11T06:30:30","modified_gmt":"2021-05-11T06:30:30","slug":"what-are-meta-tags-and-why-are-they-important","status":"publish","type":"post","link":"https:\/\/seo-hacker.com\/what-are-meta-tags-and-why-are-they-important\/","title":{"rendered":"What are Meta Tags and why are they important?"},"content":{"rendered":"<p><a href=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2010\/09\/Meta-tags.jpg\"><img decoding=\"async\" class=\"fpi-shvzz\" class=\"aligncenter size-medium wp-image-1546 lazyload\" title=\"Meta tags\" data-src=\"https:\/\/seo-hacker.com\/wp-content\/uploads\/2010\/09\/Meta-tags-300x200.jpg\" alt=\"Meta tags\" width=\"300\" height=\"200\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a>Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have on your site&#8217;s SEO?<\/p>\n<p>Meta tags have been around since\u2026 Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before\u00a0\u2013 until people started abusing their use in getting on top of the SERPs. After that, Google opted for\u00a0meta tags out of the ranking factors. But that doesn\u2019t mean they\u2019re not important anymore. Meta tags still play quite a big role in your site\u2019s SEO.<\/p>\n<p><!--more--><\/p>\n<p>Meta tags are the words that are hidden in your code. People browsing your site will just not be able to see them. It is, as <a href=\"http:\/\/searchengineland.com\/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099\" rel=\"nofollow\">Danny Sullivan<\/a> puts it,\u00a0a \u2018legal\u2019 way of hiding words in your webpages for search engines. The search engines still read them for it to have a simple, summarized idea of what your site is about and what exactly your keywords are.<\/p>\n<p>Meta tags are located inside your html\u2019s head area. These tags are what you should learn about after being well-versed in <a href=\"https:\/\/seranking.com\/blog\/html-tags-in-seo\/\" target=\"_blank\" rel=\"noopener\">HTML tags<\/a>.<\/p>\n<p>&lt;head&gt;Meta tags are located here&lt;\/head&gt;<\/p>\n<p><strong>There are three important parts of Meta tags that you can use:<\/strong><\/p>\n<p><strong>1. Title<\/strong> \u2013 The title tag is the title text that is\u00a0shown in search engine listings. I know that this is not necessarily a meta tag, but it\u00a0similarly functions like one.<\/p>\n<p>&lt;title&gt;Title text here&lt;\/title&gt;<\/p>\n<p><strong>2. Description<\/strong> \u2013 The meta description tag is where you would want to put your site\u2019s summary. This is where you put what your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words.<\/p>\n<p>&lt;meta name=\u201ddescription\u201d content=\u201dThis is where you put your site\u2019s summary\u201d\/&gt;<\/p>\n<p><strong>3. Keywords<\/strong> \u2013 The meta keywords tag is where you put all of the keywords you use on your site. This is basically where you want the words which will take you to the top of the SERPs page to be. Your keywords are important\u00a0\u2013 even if you take away all of the other words, the user should be able to know what your site is all about when they read your keywords.<\/p>\n<p>&lt;meta name=\u201dkeywords\u201d content=\u201dSEO, Hacker, Google, Search, etc\u201d\/&gt;<\/p>\n<p>These three things make up your meta tags.<\/p>\n<p>The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related to the visible content. Are your keywords present in your webpage? Is your meta description related to your content and your site\u2019s niche? There is a certain weight in your meta tags that the search engines see, that being the reason, wouldn\u2019t you want to do everything in order to bring your page a little bit higher in the SERPs? That\u2019s exactly the reason why meta tags are important.<\/p>\n<p><strong>Tips for Keeps:<\/strong> Even if meta tags do not hold much water when it comes to page ranking, their importance is still present as the search engine robots validate their relativity to your content and site niche.<\/p>\n<hr \/>\n<p><em>This entry is part of the <a title=\"SEO School\" href=\"https:\/\/seo-hacker.com\/learn-seo-basics-seo-school\/\" target=\"_blank\" rel=\"noopener\">SEO Hacker School<\/a> series: <a title=\"Using Meta Tags for SEO\" href=\"https:\/\/seo-hacker.com\/meta-tags-basics-seo\/\" target=\"_blank\" rel=\"noopener\">Using Meta Tags for SEO<\/a><\/em><\/p>\n<p><em>If you want this tutorial to be sent straight to your email inbox, please subscribe <\/em><em>in the text area below<\/em><\/p>\n<form style=\"border: 0px solid #ccc; padding: 0px; text-align: center;\" action=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify\" method=\"post\"><input style=\"width: 140px;\" name=\"email\" type=\"text\" \/><input name=\"uri\" type=\"hidden\" value=\"SEOCopyblogger\" \/><input name=\"loc\" type=\"hidden\" value=\"en_US\" \/><input type=\"Submit\" value=\"Subscribe\" \/><\/form>\n<p><strong>Next Lesson:<\/strong> <a title=\"Meta Tags 101\" href=\"https:\/\/seo-hacker.com\/what-search-engine-crawlers-do-with-your-meta-tags\/\" target=\"_blank\" rel=\"noopener\">What Search Engine Crawlers do with your Meta Tags<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Tags have been one of the  most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have in your site&#8217;s SEO?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[100020],"tags":[101718,100318,100440,100441,100444,100445,100448,100469,100978,100805,100806,101309,100892],"wl_entity_type":[102583],"class_list":["post-100129","post","type-post","status-publish","format-standard","hentry","category-meta-tags-seo-school","tag-importance-of-meta-tag","tag-importance-of-meta-tags","tag-meta-description","tag-meta-keywords","tag-meta-tags","tag-meta-tags-are-located","tag-meta-tags-importance","tag-on-site","tag-parts-of-meta-tag","tag-what-are-meta-tags","tag-what-are-meta-tags-and-why-are-they-important","tag-why-meta-tag","tag-why-meta-tags","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Meta Tags and why is it important?<\/title>\n<meta name=\"description\" content=\"Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have in your site&#039;s SEO?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo-hacker.com\/what-are-meta-tags-and-why-are-they-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Meta Tags and why is it important?\" \/>\n<meta property=\"og:description\" content=\"Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? 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