Before I tell you how to exactly befriend the Virus of Exclusivity, I\u2019m going to tell you what\u2019s it all about in the first place.<\/p>\n
Quick Example:<\/em><\/p>\n Think of say, online marketing. That\u2019s a pretty congested and competitive niche. Thousands of people flock into it to fight for authority, dominance, and of course profits. But out of those people, only a recognizable few managed to stay on top.<\/p>\n Sure, those marketers maybe, the best, or the brightest, or the smartest guys on the face of the earth, but do you think that alone made them the big fishes in the vast ocean? Think about it.<\/p>\n Because honestly, there will always be brighter, smarter, bolder marketers out there. The only problem is that they\u2019ve been excluded<\/em>, even before they get the chance to make themselves big.<\/p>\n <\/p>\n It\u2019s the Virus of Exclusivity working in action. <\/strong><\/p>\n Remember the lines, \u201cthe rich keeps getting richer\u201d, \u201cthe famous keeps getting more famous\u201d etcetera? That\u2019s precisely the thing that\u2019s happening. Those who have the existing machinery to operate get more chances for domination.<\/p>\n Call it snow-balling. The Virus of Exclusivity likes to keep resources, power, authority etc. limited to a small group (e.g. the richest nations have excessive wealth and the poor nations have really scarce budgets).<\/p>\n Why is that so? Because…<\/strong><\/p>\n \u2022 It makes things easier to operate (the nucleus of a cell is small but it\u2019s the most vital) How to Exactly Befriend the Virus of Exclusivity<\/strong><\/p>\n It\u2019s the biggest challenge into making the transition from being a follower to being the one that is followed. The odds are, the Virus of Exclusivity is always working against you. Remember, it\u2019s main job is to keep the good things to a small number of people. That\u2019s how the whole system practically works.<\/p>\n The trick? If you can\u2019t beat it\u2026 befriend it. That\u2019s the simple concept that I\u2019ve learned.<\/p>\n There are three sure<\/em> ways I know that could make you befriend the Virus of Exclusivity.<\/p>\n 1. Be the first. <\/strong>The concept of exclusivity always starts with one single person initiating (or founding) the whole thing. You can\u2019t be excluded if you\u2019re the first to do it. Of course, if you\u2019re currently competing in an over-crowded niche, the most likely method is to create a point of difference from others. Example, think of the guy who first created podcast and broke free from the traditional \u2018writing to blog\u2019 method.<\/p>\n 2. Be the best. <\/strong>There\u2019s a grey area of course. How do we exactly define being \u2018the best\u2019? To start with, it\u2019s easier to refer to it as to your age of experience. How long have you been doing it? Being a consultant for 5 years means a lot to just being a consultant for a year. The second easy criterion is to brag about your \u2018worthy\u2019 achievements. What have you done that\u2019s worth the accolades? If you can\u2019t win by age of experience, win by achievements. It speaks stronger than any length of time.<\/p>\n 3. Be popular.<\/strong> It doesn\u2019t matter if you know it all. What matters is if a lot of people actually know that you know it all. Confusing but I hope you get the point. The same thing that it matters more to share your knowledge as to just keep it to yourself.<\/p>\n If you want to succeed, then let people know you are capable of doing it in the first place.<\/p>\n Personal Relfection<\/strong><\/p>\n If you’re still not successful to this date, you might have wondered, what’s the thing standing between me and that coveted success (arguable arbitrary)? I tried to reflect on that basic question and came up with an answer – I called it the virus of exclusivity.<\/p>\n Everytime A-Listers of your niche gather together for one bang project, or for example whenever you try to reach up to a level but can’t, there’s a force of exclusion that always wants to keep you (and everyone else for that matter) at bay. That’s because power ony works if not everyone has it.<\/p>\n The point of this is tha either you have to make your own power (be the first) or<\/em> step up on your game.<\/p>\n","protected":false},"excerpt":{"rendered":" Before I tell you how to exactly befriend the Virus of Exclusivity, I\u2019m going to tell you what\u2019s it all about in the first place.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[101096],"tags":[100084,101101,101104,101115,100515,200056,100718,101130,101131],"wl_entity_type":[102583],"class_list":["post-100069","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-blogging","tag-boost","tag-exclusivity","tag-newbie-guide","tag-popularity","tag-social-media","tag-social-networking","tag-trick","tag-virus","wl_entity_type-article"],"acf":[],"yoast_head":"\n
\nCall it momentum.
\nCall it domination.<\/p>\n
\n\u2022 It makes recognition a lot better (no one\u2019s really popular if everyone is popular)
\n\u2022 It makes manipulation work (someone always needs the best possible advice)
\n\u2022 It centralizes action (the President is the leader. S\/He commands. We follow)<\/p>\n