As 4.62 billion people worldwide (54% of the world’s population) spend more time on social media in 2022, it’s no wonder that businesses are spending more time selling and promoting their products or services as well.

Wouldn’t it be fitting to seize every opportunity social media holds for you as a business owner? Social media users have grown to 424 million between January 2021 to January 2022.

If you want more eyeballs for your brand, there is so much to gain from adding social media marketing to your strategy. Acknowledge that social platforms are your odds-on-favorite in acquiring more leads for your business.

Check out our all-inclusive post about social media marketing.

What is social media marketing?

Social media marketing is another digital marketing method where you can build your brand, increase sales, and drive more site traffic by connecting with your audience on social media.

What does social media marketing do?

There are so many reasons why social media marketing can help your business. Some benefits you will get from social media marketing:

It helps increase your brand awareness.

Social media is one most effective marketing channels you can make use of to increase your audience’s awareness of your brand.

With millions of social media users in 2022, it’s no question you can get more eyeballs from your target audience there.

Essentially, what social media does is it organically drives engagement in the form of likes, comments, reposts, and shares.

These types of social engagement help increase your brand awareness.

If there is some social engagement going on between your brand and your audience already, it’ll only be a matter of time before your number of social media followers puffs up.

It generates leads and boosts conversions.

If you haven’t gotten a clue how powerful social engagement is, keep reading.

When you do social engagement and all that jazz, the next thing that will happen is you’ll get more likes and more shares from your followers.

And when you get more content shares, that’s when you could potentially generate more leads.

Yet, we all know that business isn’t just about getting more leads. You need ROI and sales so you need to convert these leads as well.

Here are some ways you can generate leads and boost conversions on social media:

1. Integrate video with your promotions.

If you’re still on the fence about whether short-form or stop-motion videos will work for you or not, stop right there.

Why do Facebook, Instagram, YouTube, and TikTok are the most popular social media platforms for both small businesses and big brands?

Because nowadays, videos are a thing.

If you’re looking to target Millennials and Gen Zs, then it’s high time you include creating video content for your products or service promotions.

In a statistics done by Wyzowl, they surveyed 582 unique respondents and found that:

• 87% of marketers credit video increasing their (website) traffic.
• Video has helped 94% of marketers better explain their product or service.
• 86% of marketers say video helped them generate leads.
• 81% of marketers say video helped them directly increase sales.
• 93% of marketers say video increased brand awareness.

Meanwhile, on the consumers’ side, here’s what Wyzowl found:

• 96% of customers watched an explainer video to learn more about the product or service.
• 88% of people said they were convinced to buy a product or service after watching a brand’s video.
• 78% of consumers say watching a brand’s video convinced them to download an app or software.
  Interestingly, 73% of the respondents say they’d prefer to watch a short video when they want to learn more about a product or service.

I hope these numbers will encourage you to start doing short video promotions as early as now. It’s never too late to start.

2. Make compelling calls to action

Over the years, people have become more conscious and savvy when it comes to calls to action (CTA). Unfortunately, hard selling doesn’t work on social media.

Don’t add to the noise by making small changes to your social media profile and captions. Adding a bit of personality to your captions won’t hurt. In fact, it can encourage more engagement with your audiences.

Take a look at one of Melissa’s Instagram image captions. See how they manage to stay relevant with the summer season.

It only goes to show that Melissa values engagement with their followers more than pushing to sell their footwear on the spot.

3. Make your landing page mobile-friendly

With 5.31 billion unique mobile phone users around the world (and still growing at 1.8% every year), it’s in your best interest to create a seamless experience for your customers. To do this, your social landing page must be at the storefront of your social media account.

Let’s take a look at Lander’s Facebook page:

When you click on “Shop on Website” button, it will take you directly to Lander’s site landing page.

As you can see, the featured items on sale above the fold are mostly focused on healthy food. At the same time, you can instantly see the name of the items and prices when you scroll down to its page.

Also, it didn’t take long for the webpage to load. The site speed wasn’t bad as well. Landers made sure that their customers have easy access to their website for smooth checkout.

I also took Google’s mobile-friendly test for Landers to see if they’re mobile-optimized already. Here it is:

If you want to boost conversions for your business, you can use Google’s mobile-friendly test as your benchmark.

To pass the test, you need to make sure that your social landing page or your webpage is optimized for site speed and loading time. When you have both of these important factors, you surely create a seamless experience for your customers.

4. Use user-generated content as your social proof

If you want to increase your sales, nothing is as powerful as using your customers’ photos as your social proof.

In this day and age, people give more prominence to authenticity. They can identify outright if the brand makes enough effort to engage with the customers.

While some brands have wisened up with their marketing strategies, some still need work.

To do this, you may use a short video or a photo taken by your customer with your product in use.

Here’s one great social proof example from Rob and Mara’s Instagram account:

There is not much more evidence you need to know that Rob and Mara appreciate the photos taken from their clients than this.

My two cents? Try to get as much social proof from your customers as you can and use it to gain more leads and boost your sales.

It helps you with an almost instantaneous customer service

As more brands jump into the social media bandwagon, people have begun setting their expectations in getting almost immediate customer feedback and interaction. And you can’t blame customers. They want to make sure that they’re getting the value for what they’re paying.

Some businesses still don’t know that customer service can build meaningful relationships between brands and their customers. In fact, 71% of people who have had a positive experience with a brand on a social media platform are more likely to recommend it to their friends.

Helps build relationships with your customers

When you connect or engage with your social media followers, you’re likely building relationships with them. When you reply with their comments or questions or put the effort into helping your customers in any way that you can, these are ways you’re nurturing them.

The good thing about fostering relationships with your customers is that it’s easier to ask questions about your product or know their challenges that were solved by your product.

Also, if you want to foster loyalty from your customers, you might want to consider a giveaway on occasion to gain their trust.

It helps you understand your competitors

Because most brands and businesses use social media, chances are your competitors are there, too. And with that in mind, social media allows you to check out and understand how your competitor do their marketing strategy or campaigns, interact with their customers and find which product they’re promoting.

Knowing how your competitor moves provide you the opportunity to create a more effective marketing strategy for your brand.

How does social media marketing work?

There are 5 pillars that will help make your social media marketing work. These are:

Strategy

You will not be able to do social media marketing right without a sound strategy in place. You need a strategy to identify which goal you need to prioritize, which content resonates with your customers and your brand, and when you should implement your marketing campaigns.

Furthermore, a well-thought-out social media marketing strategy can help you identify which social media channels you might want to focus more of your energy on.

The biggest mistake most brands make is that they try to be present on every social media platform they could get their hands on. This strategy might seem like a good way to find out which platform gets the most engagement, but analyzing the data won’t be easy.

It’s best that you focus on a maximum of 3 social media platforms and put all your efforts to engage with your customers there. If you want to know where most of your customers are, do your research and create your customer avatar or marketing persona.

Creating a marketing persona or customer avatar will also help you choose which content gets the most engagement.

If you want to reach your goals, creating a social media marketing strategy is a must. A social media marketing strategy provides clarity on why you want to reach your goals. I’ll discuss more of this in a while.

Planning and Publishing

Planning saves you time and effort in coming up with ideas for which content gets the most engagement from your audience and figuring out when is the right time to post content. You can avoid adding to the social media noise when you plan your content ahead of time.

You can organize your content schedule by creating a social media content calendar. A social media calendar helps you schedule which content is ideal for your audience, and be consistent in publishing content.

Ideally, you can post content on your social platforms 3-4 times a week for consistency and grow your online presence.

Learn how you can grow your social media presence in 12 steps.

Listening and Engagement

The best way to understand your customers better is through listening and engagement.

A growing following and a business entail conversations with customers. This is when social monitoring and social listening come to your aid.

Social monitoring is a reactive way of keeping track of what your customers say about your brand. You do this by responding to your customers’ feedback, queries, and comments in real-time.

This approach gives you better insight into what your customers say about your product or service. In addition, this provides you the opportunity to engage more with your audience.

Analytics and Report

You can’t measure what you don’t track, so it’s crucial to keep tabs on how your social media marketing performs.

Unlike social monitoring, social listening is proactive. It’s almost similar to social monitoring in the sense that you still do gather feedback and comments from your audience.

Yet for listening, every data gathered is used for analysis to improve your social media marketing strategy.

To do this, you will need social listening tools to help you gather data.

Gathering data can help you gain insight and pick up what’s trending in your industry, and finetune your marketing campaigns to outperform your competitors.

Advertising

Any digital marketing campaign at some point needs a boost that involves both organic and paid advertising. Social media marketing is no exception.

The majority of social media channels offer free sign-ups to users, and for them to provide a better user experience, they offered paid promotions to advertisers.

Don’t get me wrong but paid social media advertising is good in the sense that it helps you get a wider audience reach, apart from your organic social media followers.

If you want to find your target audience, social media advertising platforms can help you precisely identify who they are based on their behavior, demographics, and which electronic device they use.

If you want to build brand loyalty and recognition or increase conversion, invest in social media advertising.

How to create your social media marketing strategy

Your social media marketing strategy must provide how you’re going to achieve your social media marketing goals.

Essentially, your strategy will serve as your roadmap so you can get to your destination with success.

To give you a context on how you will create your social media strategy, here are some steps needed:

Identify and choose your social media marketing goal for your brand

If you want to reach your goal, you need to answer your “why”.

For your social media strategy to work, you need to have specific, measurable, achievable, relevant, and time-bound (SMART) goals. Without SMART goals, you can’t track your progress.

Make at least three social media marketing goals to make them more achievable first.

Learn about your audience by doing research

Nothing can be truer than this quote “If you sell to everyone, you’re selling to no one.”

Don’t fall into the trap of marketing your product or service to everyone. Create your audience persona from the get-go to save you time, effort, and money in running campaigns.

If you don’t know how to create your persona, think about the audience you’re trying to reach and figure out why you’re targeting them for your product or service.

What pain points or problems do they have that you want to solve?

Get to know your followers or customers to a deeper level so you can easily engage with them on your content posts.

Choose which social media platform you will use for marketing

Don’t overwhelm yourself by setting up an account on every social media platform you can find.

To get a head start, choose which social media platform you will often post your content.

But, when you do this, make sure you have done your research already and identify which network is best for engaging with your customers, promoting your company culture, customer feedback, and user-generated content.

Do social media audit and identify your most important KPIs and metrics

To track your progress, focus on metrics that provide real value for your business like engagement, reach, conversion rates, hashtag performance, and click-through rates.

Identify what works and what doesn’t, which network the majority of your audience use and how are they using it, and how does your competitor fare with their online presence.

Doing an audit and identifying your most important KPIs will help you focus on your social media marketing goals.

Get to know your industry competitor

When you keep your competitor close, you gain insight into their social media strategy. You can gauge which social media platform is their weakness, and which one is their strength. You can do this with a competitive analysis.

A competitive analysis allows you to determine who your competitor is and what they’re doing well or wrong. With competitive analysis, you can easily identify opportunities to outsmart them.

While it’s not bad to compete for head to head with your brand rival, it’s going to be an uphill battle. If you want to make your social media marketing strategy work, focus on your competitor’s weakness instead.

Create a social media content calendar

A social media marketing strategy without a social media content calendar won’t do you good.

Your strategy always comes with a plan. Without a plan, you won’t get to your destination. A social media content calendar serves as your planning tool so you can easily prepare images or videos, and write captions or short content ahead of time.
If you prepare your content ahead of time, you will be able to create posts designed to engage your audience.

Once you’re done creating content, it’s time to schedule these accordingly. See which time of day you receive the most engagement with your content posts and stick to that schedule going forward.

Create engaging and compelling content

A good mix of educational and entertaining content works on almost every social media platform. When you have both of these elements in your content, you’re creating engaging and compelling content.

In addition, if you want to keep your audience engaged with your social media platform, you need to align your posts with what purpose your social media channels serve.

For example, if your goal for LinkedIn is to share your company culture and values, your content must be aligned with it.

If you’re using Facebook for your giveaways, be consistent in creating Facebook Live video content.

For example, you can use VEED, a free online screen recorder and video editing tool used by content creators around the world in making videos for social media posts. You can use the free version to record up to 10 minutes (perfect for TikTok), then add subtitles and you’re done. It works on Windows, Mac, and mobile, so you can use it even if you’re on the go. They’ve got everything covered as well with their 100% renewable energy powered servers so you won’t have to worry about environmental impact.

Get creative. Create content that is both suited to your audience and to your brand’s purpose.

Also read: 10 Types of Digital Marketing Channels to Try [in 2022]

Different social media platforms and their statistics

Now that we’ve covered almost everything you need to know about social media marketing, you might ask:

Which social media platform will get me more leads and increase conversions?

As I mentioned earlier, it entirely depends on your goal.

However, I want to help you choose which social media platform will help you achieve success with your social media marketing.

So, here are the most popular social media platforms in January 2022 including their statistics and their uses:

Facebook

Users: 2.9 billion monthly active users
Top 3 dominant age groups: 25-34, 18-24, 35-44
Best for: business to consumers, direct to consumers, brand awareness, advertising

Facebook places first in the most active social media platform rankings to this day, in spite of the so-called “adpocalypse”, and surrounding controversies with the platform. 43.4% of Facebook’s advertising audience is female, and 56.6% is men.

YouTube

Users: 2 billion monthly active users
Top 3 dominant age groups: 15-25, 26-35, 36-45
Best for: business to business, business to consumer, how-to videos, brand awareness, long-form edutainment videos

Because YouTube is the second most popular platform, the majority of marketers find it easy to build a community here. In addition, because YouTube is also popular among young demographics, it continues to innovate in terms of content video forms.

Its short-form videos mostly cater to the younger demographic, while long-form videos appeal to a variety of audiences.

Instagram

Users: 1.4 billion monthly active users
Top 3 dominant age groups: 25-34, 18-24, 35-44
Best for: business to consumer, (emerging) business to business, user-generated content, advertising, high-quality videos and images

Instagram ranks 4th’s most active social media platform in the world. When Instagram launched in 2010, it only took them 3 years to double its user base to 2 billion.

Because Instagram is a visually compelling content social platform, many brands and influencers have successfully promoted their products here, making it a potential e-commerce hub even to this day.

TikTok

Users: 1 billion monthly active users
Top 3 dominant age groups: 10-19, 20-29, 30-39
Best for: business to consumer, (emerging business to business) short-form creative videos, user-generated content, brand awareness

TikTok disrupted the social media world as it has become the most downloaded short-form video platform since its inception.

It became even more popular in 2020. Brands and influencers have jumped on the short-form video bandwagon, and so marketers found TikTok’s potential in building community within their audiences here as well.

Twitter

Users: 217 million monthly active users
Dominant age groups: 18-29, 30-49
Best for: business to business, business to consumer, customer service, community building, public relations

Surprisingly, Twitter remained consistent every year, although its platform was majorly used by the younger demographics nowadays. This platform became a prime place to discuss events, what’s trending, and breaking news.

On the other hand, Twitter has expanded and offers Spaces, a new audio tool that could potentially breathe life into the platform.

LinkedIn

Users: 810 million monthly active users
Dominant age groups: 25-34, 35-54
Best for: business to business, social selling, business development

LinkedIn is almost similar to Facebook as it’s a social network – for professionals. This platform demographic is mostly B2B professionals and is the marketer’s perfect haven for generating leads.

If you’re seeking new opportunities or simply looking to network with like-minded professionals, this will be your go-to platform.

Key Takeaway

Billions of people are on social media today. If you’re looking to prioritize social media marketing for your business, you’ve made a good choice. 

What sets social media marketing apart from other digital marketing types is that it enables you to connect with people instantaneously, in real-time. 

There are virtually endless opportunities with this type of marketing. However, determining your business’ course of action can be daunting. 

To avoid overwhelm, read more and understand the trends in social media marketing. 

Invest the time and effort into researching available resources like this post to gain a deeper understanding of how social media marketing can boost awareness, conversions, and engagement for your business.

The post Social Media Marketing: A Comprehensive Guide appeared first on SEO Services Agency in Manila, Philippines.

Now more than ever, small and big businesses place a huge amount of effort into their social media presence.

Out of 17 social media platforms, 6 of them claim more than a billion active users per month. Facebook takes the top spot with its 2.8 billion users worldwide.

Next to Facebook comes YouTube with 2.56 billion users, Instagram with 1.78 billion, and TikTok with 1 billion monthly active users (MAU).

With 300 million active social media platform users in January 2022, it’s hard to pass up the opportunity to be seen and to market your business there.

To prove our point, let’s take into account how Facebook has become an excellent social media platform for many businesses.

Have you asked yourself what the majority of Facebook users do on the platform? On top of clicking likes on posts, Oberlo states Facebook users click on an average of 12 ads per month.

In addition, 90 million small businesses use Facebook Groups, Pages, and Messenger. A whopping 66 percent of small businesses said they advertise on Facebook.

But here’s the dilemma: 93 percent of small businesses struggle with their social media presence.

According to Visual Objects, almost all small businesses struggle to generate more leads and get more followers with their social media accounts.

Other notable social media challenges faced by small businesses include increasing engagement, especially among their new followers. Many businesses find it hard to be consistent in creating and posting their content as well.

If businesses struggle (and some fail) in their social media efforts, what are the odds that you can still build your social media presence? Do you still have the chance to put in the time and effort so you can grow your presence?

The answer is a resounding yes!

Go through and apply these 12 steps to build up your social media visibility:

Note: This post was originally published in January 2017, and updated in February 2022 to include new tips and data. 

1. Make SMART, doable goals

It all boils down to the question of why.

Why does your business need to grow its social media presence?

If you want to be visible on social media simply because most businesses are already there, you might exhaust yourself from maintaining your presence in the process.

Write down specific, measurable, achievable, relevant, and time-bound (SMART) goals so you can avoid burnout from aimless content posts and creation.

Some goals you might want to accomplish include growing your community or audience, generating more leads, providing real-time customer service, increasing your website traffic, or getting valuable insights from your customers.

Once you’ve identified your goal, work on creating your social media strategy next.

2. Create your social media strategy

Any successful brand knows the value of structure in businesses. Once you’ve set up your SMART goals, creating steps or a strategy will get you to the finish line.

Don’t throw your lot in luck wishing your random posts will get you likes and engagement from your target audience. Know that setting up a social media strategy can overwhelm anyone, so it’s best that you designate a team that will help you outline a strategy suited to your business goals.

A social media content calendar is your lifesaver. This is where you put and plan all your posts. If you’re unsure what to include in your content calendar, you can check out Hubspot’s social media calendar templates and tools here.

If you want to know and be effective in developing a social media strategy, there are social media and marketing courses out there you can sign up for. Skillshare and Hubspot offer free social media marketing courses you can take any time of the day.

If you don’t have a team who can do the social media management for you yet, SEO Hacker offers social media marketing services. SEO Hacker’s comprehensive approach to social media marketing entails having a presence in major social media platforms, paying close attention to important metrics, and analyzing gathered data to improve social media strategies that were already employed.

3. Know who your target audience is

Once you have your goals and strategy in place, know and outline who your audience is.

Take note: not everyone is your audience. Find out who your target audience is from the get-go so you won’t have a hard time figuring out what kind of content you will create when you post on any social media platforms.

Take the time to look at your audiences’ personas by answering these questions:

What keeps them awake at night?

What are their dreams and their aspirations?

Which brands do they love and support?

4. Build relationships with your audience

Social media exists to digitally connect with friends, families, and like-minded people who couldn’t meet in person. With that in mind, your brand has to reach your audience on a personal level.

With huge social media noise dealt with by marketers and businesses these days, it’s important that you know how to rise above it.

Curate exciting and entertaining content to grow engagement among your audience. Build and foster relationships with your audience by answering their concerns and helping them solve their challenges.

Share tips relevant to your product or offer. A little bit of humorous content won’t hurt as well.

Share or retweet a positive review of your product from your audience. This lets them know that you appreciate their loyalty and support.

If you received a complaint or criticism from your customers, appreciate them for taking the time to let you know about the issue. Address it in a constructive and respectful manner. Put your efforts to get the issue resolved as soon as possible.

Don’t be afraid to show your human side. Nurture your relationship with your audience.

5. Use the right tools to schedule and automate your posts

Staying active and online on social media platforms is no easy feat. That said, your content calendar is an ideal brain dump tool. Ideas come when we least expect them so a content calendar will always come in handy.

Now that you have all your ideas tucked away, how and when should you post them? This is where scheduling and automating your posts come into play.

Fortunately, there are tons of scheduling and automating tools out there to choose from. Social Media Examiner lists down these 5 social media management tools to help you save time.

Over time, our social media managers significantly improved their productivity. Hootsuite did a great job in helping us schedule our social posts, giving us more time to interact with our audience. Hootsuite also helped us manage and monitor whether our strategy is good or requires changes.

Another tool that helped me get a lot of retweets is SocialOomph. If you have time to read about how SocialOomph helps me bring more traffic to my website, read it here.

6. Connect with influencers

Another way to build your social media presence is to connect with influencers.

Sujan Patel believes in the power of connecting with influencers. According to Patel, “connecting with influencers has been key with increasing my personal and company’s social media presence. The main tool I use for connecting with influencers is the Voila Norbert email finding tool. The chrome extension can find just about any influencer’s email you’re trying to connect with on social.”

Here are simple steps you can make to connect with influencers:

Build a spreadsheet

Start with names you have in mind and expand it from there. Include the following details in your spreadsheet:

Name
Email address
Website/blog
Twitter handle
Last contacted time

Search for entrepreneurs, bloggers, or marketers that are one step ahead of you on the following platforms:

On Reddit
Local meetups
Startup directories
Youtube tutorials video creators
Google search (last but effective resort)

Include them in your guest blog

It’s good to include influencers relevant to your guest blog content by mentioning their name or business. Let them know they’re at the top of your mind.

Leave helpful comments on the influencer’s content

Refrain from making worthless comments like “awesome post”. When someone creates content, they usually put their heart and soul into it. They’ll appreciate it more if you mention which part of their content you liked the most. Leave relevant comments that will get meaningful discussions from other audiences.

Offer value

Once you’ve engaged with influencers via tweets and messages, work the extra mile and give value. If you are a web designer, offer a free consultation on their website’s/blog’s design. Facilitate worthwhile connections among like-minded influencers. Introduce them to influencers you know who can be of value to them.

7. Find the sweet spot between storytelling and selling

People hate being sold to, especially on any social media channels.

If you want to make the most of your social media presence, put your efforts into promoting your product without sounding (or reading) like one.

Take a look at some popular social media posts from brands. More often than not, these posts trigger an emotional response to their audience, making their campaigns effective.

You can promote your brand and at the same time connect with your audience with storytelling. Create content that knows how to tug at your audience’s heartstrings.

8. Create eye-catching visuals

Instagram. Twitter. Facebook. TikTok. These social media channels showed us the power of high-quality image and video content in driving social media engagement.

In a 2021 visual content marketing statistics done by Venngage, the report showed that 32.5% of businesses use original infographics and illustrations, 29.5% use stock photos, 15.1% use charts and data visualizations, and 12.7% use videos and presentations.

Facebook lives get six times the engagement versus other types of content, while graphics and video content on Twitter gets more shares than text-based content.

If you’re serious about growing your presence on Facebook or Twitter but clueless on where to begin creating eye-catching visuals, don’t fret. Piktochart and Canva are the best tools to start creating your social media visuals.

9. Keep your content fresh and consistent

If you want your business to stand strong, don’t let social media forget you. In any social media platform, the proverb “out of sight, out of mind” holds true.

One foolproof way to build customer loyalty is to keep your brand consistent and your content fresh. Experiment and analyze which among your content gets the most engagement, likes, and comments.

You can jump in on what’s trending, or incorporate breaking news into your content to give your brand a personality. Never stop experimenting and testing until you get the right strategy that will build and connect with your audience.

10. Focus on the right social media platform

When you look back at the statistics I showed earlier, the urge to be visible on every social media platform with a huge number of users is strong. I can’t blame you for that.

Here’s the thing: being visible on every social media platform will overwhelm you through time. Not only it is daunting, but it’s also pointless. Why?

Not all of your audiences live on every platform. This is why before you start working on your content, it’s best that you know who your target audience is.

This way, you won’t have a hard time creating accounts on several social media platforms and efficiently monitor and listen to your audience.

11. Monitor and listen to your audience

Growing your visibility on social media entails more than just posting content and keeping up with the trends. If you want to grow your brand and increase loyal customers, you need to be customer-centric.

You need to look at the lens and see what your customers say about your brand. Because social media provides real-time interaction, your brand should do the same.

Furthermore, your brand should make the most of every interaction with your audience. This includes every feedback, commonly asked questions, or comments your audience has about your brand. Gather every helpful data on hand so you can map out the right social media strategy for your business. Social media strategies like social monitoring and social listening will help you gain a better understanding of your audience.

12. Focus on building sustainable presence

Just because social media platforms provide real-time interactions it doesn’t mean it will generate quick results for your business, too.

Growth takes time. As with any business, you need patience and perseverance to sustain your presence on social media organically.

Try not to give in to the temptation of paying views or buying more followers. These shady tactics might give you quick results, but it will hurt your social media engagement, your conversion rates and reputation at the same time.

Focus on building sustainable online presence to help you find the right approach to serve your audience better.

Key Takeaway

There’s no one size fits all approach to growing your presence on social media. Businesses have different sizes and different needs. As most of the steps we shared here are practical and relevant to every business, the only way to grow and sustain your presence is to keep in tune with your target audience.

Thank you to Anupam Rajey of Air Solutions and Get Me Rank for inspiring this post. 

The post Grow Your Social Media Presence in 12 Steps appeared first on SEO Services Agency in Manila, Philippines.

Many businesses make efforts in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service.

What do these numbers tell? If you are to spend more time and energy on social media, it’s best to wise up on your social media marketing as well. But, a good social media strategy must have two fundamental elements to make it successful: Social Monitoring and Social Listening.

But what are Social Monitoring and Social Listening? Are they the same or are they different? Can they be exchanged or switched with another? Can you provide excellent customer service, measure customer engagement and build brand loyalty by utilizing one without the other? Or is it best to use both?

Let’s deep dive into these two and find out why they’re both extremely helpful for your brand’s reputation:

What is Social Monitoring?

Social Monitoring is an approach where you take a closer look at what customers say about your brand. When you do social monitoring, you need to listen and keep track of every social media platform you’re on. This includes Facebook, Twitter, Instagram, personal or business blogs, review sites, and online forums.

In Social Monitoring, you have to be reactive. You must make an effort to respond every time there is a mention of your brand, either with or without a tag, in different social media channels or websites in real-time. This is because many customers nowadays see social media channels as a virtual customer care hotline.

Why it should be done

Social Monitoring gives you a ground-level view of how your customers feel and interact with your brand.

Every response or reaction you make to your customer’s feedback, inquiry, or comment (positive or negative) can gain you insight into what your customers say and feel about your brand better.

The benefits of social monitoring for your brand:

You can respond to your customer’s individual queries about your product or service, and be able to explain to them further

Let’s say your company offers internet connection plans. A customer tags your brand on social media and asks which has the fastest and most reliable connection you offer. If you know how to do social monitoring well, you’ll reach out to the customer and respond with relevant information and in a timely manner.

You can easily resolve or help out a customer whenever they have particular issues about your product or service

In December 2020, there are 1.84 billion people who use Facebook on a daily basis. As a result, Facebook is no longer a stranger to users sharing their experiences with products and services they utilize. A customer-centric brand easily pin-points mentions and uses this to their visibility and engagement advantage.

You can quickly send a quick appreciation response or thank you to customers who rave about your brand

Most small businesses that are visible on social media make the best efforts to respond and thank the customers in real-time. Brands must keep abreast of their social media customer service by doing the same thing. By thanking your customers for their support, you not only make them feel appreciated but also increase brand loyalty.

Social monitoring can be done manually but it can be time-consuming. If you are already at a pace where you have several social media channels to keep track of, there are free useful tools that keep track of your brand’s mentions. Other tools such as Hootsuite, Agorapulse, and Mentionlytics are also the best tools for monitoring social media.

On the other hand, you may also hire a few people who can manage your social media platforms so they can track and gather information about your customers efficiently.

What is Social Listening?

As opposed to Social Monitoring, which is reactive, Social Listening is proactive.

Essentially, Social Listening also covers what Social Monitoring does for your brand. It gathers every customers’ feedback, complaints, or mostly asked questions you keep track of as information. However Social Listening gives you a bird’s eye view of how customers see, think, and feel about your brand. All your gathered data from monitoring your social media is used for analysis to improve your social media strategy.

Why it should be done

As a brand, you need to analyze all the information you’ve gathered so you can take a better course of action.

In the same way as Social Monitoring, Social Listening takes a great deal of time. Even so, its benefits outweigh its disadvantages. With Social Monitoring, you can manage a brand’s reputation in real-time while Social Listening enables you to create a sound long-term strategy, which will help you create a successful SMM campaign.

The benefits of Social Listening for your brand:

It helps improve your social media strategy

In general, your brand may be mentioned on social media with or without tags. What better way is there to gather information about your loyal customers and to understand their buying behavior than to keep track of social mentions? In addition, tracking mentions can help you strategize in focusing on which social media platform works best for your brand.

It helps you finetune your brand’s campaigns

Not all social media platforms are created equal, so it pays to read and understand what your audience says about your brand. You need to dig deep and take note of what issues or concerns your customers have about your product or service in different social media channels. With this information ready, you are able to create campaigns that are focused on your target market.

It helps you outperform your competitors

By using Social Listening, you can keep up with (or even outpace) your competitors by looking at their audience interaction with them, avoiding errors they make, and becoming more efficient in the areas where your competitors falter.

There are tools available to help you with Social Listening. Investing in the right tools like Cloohawk, Buzzsumo, and Woorank helps you take that extra load off from keeping track of the reviews and mentions of your brand and find the right keywords and trends used among your brand and your competitors.

Social Listening vs Social Monitoring: Which one should you use?

Many brands nowadays focus on one over the other. While Social Monitoring can take the sting out of any potential negative feedback or reaction from your customers immediately, you will also need to consider how to take this feedback, comments, or mentions of your brand efficiently.

This is where Social Listening comes into play. As we mentioned earlier, it gives you the bird’s eye view of all the gathered data of your customers’ purchasing behavior, your competitors’ social media strategies, and trends within your industry efficiently.

While Social Monitoring can help you provide excellent customer service, Social Listening helps you resonate with your customers well.

Integrating Social Monitoring and Social Listening to your social media efforts will help amplify your brand’s visibility and success.

Key takeaway

With a good social media strategy, you can increase brand loyalty and visibility across social media networks. Your social media marketing strategy must include both social monitoring and social listening. You can understand your customers’ pain points through social monitoring, and you can respond positively to them through social listening.

The post Social Listening vs Social Monitoring appeared first on SEO Services Agency in Manila, Philippines.

With more than a billion active users, YouTube is the second-largest search engine which makes it the place to be for content creators and marketers looking to get more search traffic. 

This makes YouTube optimization a necessity for content creators and marketers alike that don’t want to miss out on the opportunity of growing their audience. I wrote a YouTube SEO guide if you want to know how you can further optimize your videos. 

Just like in any other search engine, tracking your rankings on YouTube and being aware of how you are doing against your competitors is crucial. 

Lucky for us, Accuranker just released an awesome new feature that makes monitoring YouTube performance easier – you can now track your keyword rankings for your YouTube channel. Knowing where your channel currently stands gives you a better understanding of our channel’s performance and gives you more opportunities to optimize.

Before I get going with the review, I highly recommend that you check Accuranker out. They provide a 14-day trial so you could take a look at what they have to offer. You could get your Accuranker free trial by clicking this link.

Track your Video Rankings

Setting up keyword tracking for YouTube is pretty much the same with keyword tracking for SEO. The setup is easy and won’t take more than 5 minutes to set up tracking for a channel.

The first thing to do is to open up Accuranker and create a new project. Rather than putting your website’s URL, this time you have to put your YouTube channel’s URL.

Next, you can select the locale and location you want to track and select YouTube on the list. You can track both Desktop and Mobile rankings.

Finish up by adding keywords you want to track. It will take a few minutes for Accuranker to check the rankings depending on the number of keywords that you put. Here’s how it looks:

In the dashboard, you could immediately see the current rankings and the URL of the video that is ranking for the keyword. Accuranker will also give the average monthly search volume of the keywords.

YouTube SERP Features and Competitor Analysis

What I like about most about this update is that Accuranker also shows if there are YouTube SERP features for the keywords you are targeting such as:

• Channel 
• Playlist
• Related searches
• Promoted Video

This already gives me an idea on how I could further optimize my channel and videos. Similar to how featured snippets can greatly increase click-through rates, grabbing a YouTube SERP feature can boost your videos’ traffic. If you want to know more about YouTube SERP features, you could click the icons on the further right column in the dashboard under ‘SERP’.

Track Rankings Across Search Engines and Monitor Competitor Performance

Aside from YouTube search results, Accuranker can also track the performance of YouTube videos in search engines like Google, Bing, Yandex, and Baidu. It is available for both mobile and desktop.

You could also add up to 10 of your competitors and Accuranker will also check their rankings. This allows you to compare your competitors’ performance to your own.

Key Takeaway

Whether you are a business owner looking to improve brand awareness and attract leads through video marketing or a solo-content creator aspiring to be a YouTuber, tracking your rankings on the search results for the keywords you are trying to rank for gives you a bigger perspective on just the numbers on your videos’ engagements.

The post How to Track Youtube Rankings with Accuranker appeared first on SEO Services Agency in Manila, Philippines.

Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.

In the past few articles, we have emphasized the need to optimize your local SEO strategies to boost your traffic and rankings. While Facebook search is no Google, it has gradually developed into a more capable search platform that works best when looking for local businesses near your area. This adds another layer to your social media marketing strategy that you can take advantage of to give your brand that much-needed boost. Here are some strategies that will help you do exactly just that.

Keep your business updated

In the same way as making sure that your Google My Business listing information is accurate, updating the information in your Facebook page ensures that users would be receiving the correct and latest information about your brand. Too often I see business pages on Facebook that contain information that is outdated, which includes unchanged business addresses, incorrect phone numbers, and even old photos that do not reflect hot their business currently looks like.

This will cause your page to stagnate and damage your brand as a whole. It is best to keep your Facebook page updated as regularly as possible, from the primary information to your posts. Active pages on Facebook show up on people’s timelines more often, and you would need that organic reach to establish your presence. While sponsoring posts boosts your traffic significantly in a shorter period of time, growing your organic traffic would be able to give you a more solid user base that you would be interacting with on a regular basis.

Keywords and hashtags

Using Facebook search for the first time might seem confusing at first but becoming familiar with how to find posts and pages is relatively easy. Facebook allows you to search for public posts, photos, videos, and pages near the area you have listed, with the option of searching further as well. Using keywords is similar to other search engines, as it would track every related content that contains the keyword.

The versatility of Facebook’s search allows you to access so much content, which is why it would help boost your business. Like other search engines, your results would be based on the area that you’re located. Upon checking a few search results, I can see similarities with Google, in a way that local business search results allow me to see maps, photos, and other pieces of content that I might find useful.

For hashtags, Facebook incorporates another system that can be found in other social media platforms, as you can track related hashtags upon clicking on them. This allows users to find content in two different ways, which further expands the opportunities for searchability. Using keywords on your posts allow more users to see your content, while hashtags work best for social media campaigns. While tracking keywords and hashtags on Facebook is still not as refined as Google, making use of them allows you to let your organic reach grow.

Make use of reviews and events

Reviews are a great indicator of quality and allow users to see what people think about the quality of your service. Social media provides a great degree of interaction, as it allows you to provide quick replies through comments and messages. Reviews can be seen publicly, which is why having a negative review can cause your reach to drop if not dealt with properly.

Creating events is also another great way to generate more organic reach on Facebook, as users are notified of all the events that would be happening within the month on the pages that they follow. Events are searchable as well, which is another way for users to reach your page. Events help generate buzz about your business, which in turn makes more people interact and inquire, providing more reach that keeps your page present in timelines.

Search works in groups too

Groups on Facebook also have a search function that allows you to view posts within the group. Sharing your page posts helps generate a significant amount of organic traffic depending on the group size, making it another great place to promote your brand. There are numerous groups on Facebook dedicated to connecting people to a business that they want to find and making use of hashtags and the right keywords would make joining these groups beneficial in boosting your brand.

Key Takeaway

Facebook has gradually developed their search to become more versatile and effective for their users, and for SEO professionals and social media marketers, this provides a great opportunity to establish your online presence even further. Facebook is the largest social media network around, and optimizing your brand would mean being able to reach the most people possible.

If you have questions about social media marketing and SEO in general, leave a comment below and let’s talk.

The post How to Boost Your Business Using Facebook Local Search appeared first on SEO Services Agency in Manila, Philippines.

Instagram has become not only one of the biggest social media networks in the world, but it has also become one of the most effective marketing tools as well. With numerous brands and influencers making full use of the platform, Instagram is one of the best places to grow your online presence.

Recently, Instagram has introduced a host of new features, such as Instagram Stories and IGTV that helped Instagram become a more versatile platform. This month, another new update has rolled out called Instagram Shopping. This new feature aims to implement e-commerce on Instagram, making it another digital marketplace where brands would be able to reach their audience. Here’s a look at how it works, and how it could help boost your business.

At a glance

The concept of Instagram Shopping can be traced to various sellers and businesses using Instagram as a way for users to view and order their products. This led to more and more users buying their products and completing their transactions on Instagram. With this surge in online shops on Instagram, it is only fitting that an actual shopping feature would be introduced to help these brands sell their products, and help their business grow on their platform. With Instagram Shopping finally launching, users would now have a more convenient way of conducting transactions and lead more users into

How it works

When viewing an Instagram profile of a brand you want to buy, look for images that have a shopping bag icon in the top right corner of the thumbnail image.

After tapping on the thumbnail, you can tap on the image itself to view the price and tap on the icon to get more detailed information about the product.

On the product image and description, you have the option of viewing and purchasing it on the business website. Tapping on the description allows you to view more detailed information about the product. The information provides details such as product measurements and dimensions, product material, accessories, and even available colors.

On the bottom of the description, you would be able to view similar product posts that you might also be interested in. This allows users to be able to look for alternatives and new products that they may like.

How Instagram Shopping can boost your business

By using Instagram Shopping, users would now be able to view products much easier and with more detail than before. Along with a more refined way of viewing products, users would now be able to access the website where the products are located and immediately make a purchase. This means that you are not only getting traffic on your Instagram account, but you are also getting more traffic to your website as well. Leading users to your website mean getting conversions after purchasing a product, which helps your business grow purchase after purchase.

Social media marketing on Instagram allows for many opportunities for users to be able to discover your business. By using Instagram Stories, utilizing live video, and even creating interesting video content on IGTV, promoting your business on Instagram offers a good degree of versatility. This also means that your content creation team would be getting really busy, as these Instagram features have to be utilized differently to promote your products.

Instagram is one of the most widely-used social media platforms around, and with Instagram Shopping adding yet another function, it opens up another opportunity for websites to gain conversions and boost their traffic.

Key Takeaway

Instagram Shopping may still be a very new function, but its impact will surely be felt by businesses that utilize it. Through this feature, they can expect more people to access their products on Instagram, while being able to improve their website traffic. Instagram is slowly but surely becoming a versatile social media platform, and more businesses should take notice.

If you have questions about social media marketing and SEO in general, leave a comment below and let’s talk.

The post How the New Instagram Shopping Can Help Boost Your Business appeared first on SEO Services Agency in Manila, Philippines.

Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.

When it comes to Facebook, the popular social media platform has become one of the largest video platforms across the internet, with millions of views on a regular basis. In the past few months, more and more video content has been published on Facebook, with a good number of these videos becoming viral. The emergence of video on the platform has proven to be effective in generating reach and creating successful social media campaigns, which has led to numerous updates that aim to optimize quality and add more variety to what users can create and share.

Here are some of these updates coming to Facebook video:

Gamification and Poll Videos

With the prevalence of video content in the platform, one of the new updates about to be launched by Facebook aims to bring in more creativity to how video is done, and give it more functionality. This enhance functionality comes in the form of live video polls and gamification, which allows an improved level of interaction. Live poll videos allow users to vote on various questions and topics and see the results real time.

This can be used by brands and channels for their shows or major events and helps keep the audience interested by giving them the ability to interact real-time. Imagine being a part of an online game show, where picking the right results allow you to progress through the next set of questions and win prizes in the end, and getting incorrect answers means getting eliminated.

On the other hand, live online polls allow you to vote for a variety of choices, such as picking what the hosts will be doing next in their live video or picking a certain personality to see which one is more popular. The update will be launched soon, with popular pages like Buzzfeed and INSIDER launching live shows that utilize and demonstrate the new features.

While these features have yet to be released, users who are interested in testing out the early access version can do so through registration.

Content Monetization and Pre-roll Ads

Another new feature that users that video content creators will find very beneficial are content monetization, which allows users to earn income from their videos through advertisements. This is similar to how YouTube users earn their income through their videos, which is one of the most popular ways to earn online. When users want to submit a video they want to have monetized, the video must first be evaluated by Facebook as a precautionary measure to ensure that it is fit for monetization, which can also be seen as a way to filter out offensive content that may not be suitable for younger audiences. With the number of active users on Facebook, allowing video content to be monetized on the platform is a bold step to making it into the largest video streaming site.

Another new update that will be launched within the year will be Pre-roll video. This feature allows users to be able to view a short snippet of videos on Facebook, which helps generate interest and shows users a glimpse of content that they might want to view. This feature helps increase traffic by a significant amount, which improves your Facebook page visibility. With these two updates, it would not be a surprise to see more Facebook users utilizing the platform as their channel to create their videos.

How does this affect SEO and SMM

With the push to increase the amount of video content on Facebook, implementing a strategy that focuses on this is now more crucial than before. This means utilizing live video more when it comes to promoting the brand and the content to a wider audience and using the gamification features to create more interactions.

These new features can also create more viral social media campaigns, which help generate a great amount of organic traffic that would prove beneficial for your website. Using relevant hashtags and keywords make these videos more searchable,  Along with more video content, it is best to practice mobile optimization, as most Facebook users access the platform using the mobile application on Android and iOS, which means that they would be viewing your website through their devices.

Key Takeaway

Facebook is the largest social media platform in the world, and with video content being optimized, it would not be surprising to see it going toe-to-toe against YouTube as the most popular video streaming platform as well. With these updates, expect more Facebook users to create their own video channels with the goal of getting monetized and becoming viral, which helps their brand grow.

If you have questions about Social Media Marketing and SEO in general, leave a comment below and let’s talk.

The post What You Need To Know About Facebook’s New Video Updates appeared first on SEO Services Agency in Manila, Philippines.

Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.

The rise of social media platforms not only changed the way people communicate, but it also helped various companies and their brands to find new ways to communicate with their audience as well. With digital marketing becoming the new standard in promoting businesses, the use of social media has been a game-changer, as it can help obscure brands become household names in a short period of time.

The increase in popularity of these brands is a result of viral social media campaigns. Becoming “viral” on the internet means that a topic or brand is popular over a certain period of time, being mentioned on multiple websites and social media platforms. Creating a social media campaign that can get viral takes a lot of effort and the right timing, along with key elements that make it all work. With that in mind, here are the crucial elements of a viral social media campaign.

The Right Platform

Getting viral on social media begins by promoting your content on the right platform. Currently, the most popular social media platforms include Facebook, Twitter, and Instagram. It is best to know which platform your audience prefers to use regularly and picking the right one would help boost traffic and interactions by a huge amount. For example, when it comes to news and major announcements, Twitter is the best platform to use. As evidenced by this Tweet from Disney announcing an upcoming movie.

The right platform makes a big difference, as it would be a starting point in which your content would gain traffic and be shared to other platforms.

Knowing Your Audience

When it comes to any social media marketing strategy, audience targeting will always be the key, as it would help you identify and narrow down their preferences and interests. Various brands and products ensure that they cater to the right audience to be able to achieve the best impression. One example of a successful social media campaign is the Know Your Lemons campaign, which aimed to inform and educate women around the world about breast cancer.

For this case, the target demographic is clear and well-defined, which allowed the campaign to become successful and reach multiple countries across the world. When it comes to establishing campaigns, it is best to know what the audience wants and needs before taking further steps.

Have a Purpose

Things become viral on the internet for many different reasons. Whether it be a fun and creative Super Bowl commercial:

Or a hilarious meme that people can relate to:

The most viral social media campaigns have at least one of these two ingredients: entertaining or informative. An entertaining social media campaign always gets people talking about it for a long time. However, if you are a company that wants to sell through viral marketing, taking the informative approach is the best way to go. These kinds of campaigns make full use of images such as infographics and video marketing to become viral.

A fine example of an infographic that is informative and sells is Home Depot’s “Color Theory”, which informs the audience about how different colors mix and work together, which in turn advertises their paint products.

As you can see, infographics not only help sell a product to their audience but also provide useful information that makes it something that is beyond entertaining. Once again, creating helpful content is a great way to sell and promote your brand, and eventually, go viral.

Evoke Emotion

One of the best ways to gain audience interest using social media campaigns is by evoking emotions that they can relate to. Some of the most successful social media campaigns evoke happy and positive emotions, like Norway’s #SheepWithAView campaign, which promoted tourism in the country through the use of sheep that guide people to some wonderful destinations. This is an example of a lighthearted social media campaign done right.

An example of a more serious social media campaign is WWF’s #EndangeredEmoji, which promotes awareness of the world’s most endangered species.

Emotions help sell the product and keep the audience invested, which prompts them to share it with people they know through social media.

Timing Matters

One of the best ways content can get viral on the internet is by posting and sharing it at the right time. For brands, this can mean many different things. Some viral campaigns take advantage of certain events, like sporting events, where a bulk of viral marketing has happened in the past few years.

Brands can also take advantage of seasons like Christmas to promote their products, which helps increase your chances of going viral.

As you can see, timing counts, and taking a “Strike while the iron is hot” approach will pay dividends for your social media campaign.

Key Takeaway

Social media campaigns are some of the best ways to sell and promote products and advocacies to today’s audience, which is why getting viral is crucial to make it successful. By having these aforementioned elements, you are bound to have a social media campaign that would help bring success to your brand.

If you have questions about Social Media Marketing or SEO in general, leave a comment below and let’s talk.

The post Elements of a Viral Social Media Campaign appeared first on SEO Services Agency in Manila, Philippines.

Social Media is one of the most widely used networks in world, with over billions of users worldwide. With this large number, it is crucial to tap into the power of social media for your SEO campaign and expect to get a good conversion rate. Social media marketing is as complicated as it is large, and the trends and interests of the users change on a daily basis. Getting things right would mean that your reward will be immensely high, while doing the opposite would mean more difficulties for your team and your brand.

Social media is an important element for a successful SEO campaign, as engagement is necessary to be able to get a good amount of conversions. A solid strategy coupled with a great conversion rate tool would make all the difference, and guarantee that you would be able to bring your conversion rates up. Here are some effective and powerful strategies you can use to get the results you need.

Ensure your Links Point to Relevant Landing Pages

Take your users to where they want to go, which means you should ensure that your links should arrive to the landing pages that are relevant. Taking people to where they want to go would help foster trust, and improve the overall user experience. Place all the necessary social media channels on your website as well to improve your visibility, and for your users to be able to share your content conveniently.

Constantly Assess your Data

Since social media trends change on an almost day-to-day basis, it is important to do regular assessments on the content that you are posting. You would be able to see what works and what does not, which can help you optimize your content quickly. Social Media Marketing teams should use data and analytics constantly, as these will help you know the results, and where are they coming from.

Create Informative Content

Quality content is one of the main keys for an effective SEO campaign, and people will always look for meaningful and helpful content that would be able to answer questions or tackle certain topics. Having concise, yet informative content would make people become engaged, and see you as a legitimate source that they can rely on. Give them the right answers to their questions and go straight to the point.

Use Interesting Headlines

One of the best ways to get the attention of your users is by using interesting and eye-catching headlines. This will be the first thing that social media users will see, and it is a way for them to assess if the article is worth the read. Think creatively when crafting out headlines, and you will be getting better conversion rates, which is good news for your social media marketing strategy.

Optimize Your Posts for Each Network

Each social media network has a different way of presenting their content to their users. For example, Twitter only allows 140 characters in each post, which means that you would have to rely on images to attract the user. Having a specialized post for each network would help you know the strengths of each of them, and assess how your posts would look like.

Schedule Your Posts and Interactions

Interaction is the bread and butter of social media, and you would like to interact with as many people as possible. This can be a challenge, especially if the users come from different parts of the world, as the different time zones come in as a major factor. Having a proper schedule would do wonders for your social media marketing campaign. There are social media tools that you can use to do so, which can also help you post on different accounts at the same time.

Reshare and Repurpose

If you have a post that has received a high number of interactions, that means you can still use it in the future. Sharing is not an effective strategy as it is, which means that you would have to reshape your content. This can be in the form of simple tweaks, like adding an image, or a new quote. This would prevent spamming, and will help give more visibility to your previous content.

Key Takeaway

The world of social media is vast, and being able to stand out helps bring about better results for your social media marketing campaign. With these effective strategies, you are guaranteed that you would have the upper hand when it comes to having quality content.

If you have questions regarding social media marketing, or SEO in general, leave a comment below and let’s talk.

The post Boost Your Conversion Rate Through Effective Social Media Marketing appeared first on SEO Services Agency in Manila, Philippines.

The debate on whether social media marketing could positively impact your overall SEO campaign has been around for quite some time now, and even though Google has already given the answer, I still believe that a great social media marketing plan can still help your SEO.

Do not misunderstand. I still respect and believe that your social rankings are not a direct ranking factor, however, it is still undeniable that when you have a proper and successful campaign, it will be an essential part of increasing your overall organic traffic received and search visibility.

I’ll be showing you how you can incorporate your social media success into your SEO to gain better results in organic traffic and your visibility in the search results. Let’s start.

#1. Building Up Your Brand

More often than not, consumers do their research before availing of their desired products or services, and the main platform for their research is through social media websites. It is perfectly understandable because these websites are where people, highly likely, express their own opinions on a variety of things – including a great (or bad) product and service.

Which is why your product or services’ reputation with its users plays an important role in the overall conversion of any potential customer. This is due to the fact that a person shells out money because of trust, desire, need, and likeability of a brand or person.

Consequently, what you should do is to make your brand’s social media identity stand out more than ever. By improving your brand’s identity there is a high chance that your SEO will improve as well. Some of the things that you can improve on regarding your brand’s social media identity are:

• Improving the aesthetic appeal of your products and/or services.
• Constant engagement with your audience.
• Continuing the publication of content regarding your product and services.
• Reaching out to influencers with endorsements and offers.

After establishing the proper amount of trust with your customers and audience, make a habit of continuing the processes I just mentioned because this is an integral part of the success of your social media strategy.

If you still haven’t guessed it, if you have the sufficient amount of trust among your audience and customers, they will most probably look for your website regarding promos, new products, and any other news about your brand. It will also open your site to the possibility of gaining more organic traffic through the sharing of other delighted customers – which will be a definite improvement with your site’s overall traffic.

Basically, because your brand is trusted in the social media landscape, you’ll be looked for in the search engine landscape as well. This means that you are regularly increasing the demand for your brand, and more demand means better ranking signals. Just keep in mind that building up your brand is critical for your long-term SEO strategy.

#2. Social Profiles

People don’t just search for your brand or company. They also search for people that are related to your brands such as the CEO or any representative. Which would entail that if any user searches for a person in any search engine, the top results would be that specific person’s social media profiles.

Basically, all your social media profiles should possess the necessary information any user wants to know, from your position to what you can do for them. If there is a chance that a user happens to find your social profile, and it does not contain any information that is beneficial to them, then there is a high chance that they will opt to go for your competitor just because they have the necessary information on their social profiles.

This is the same for your business. All the information that the users need to know should be on your company’s social profiles.

So, along with having a proper social media strategy, you should also have an active and keen management of your profiles. Here’s what you’ll do:

• Update all your images, videos, contact info, varying content, and CTAs for each and every social profile that you and your company have.
• Build up a positive reputation by constantly engaging your audience through comments and other interaction in the social media platform. This will help the reach of your posts, and hopefully, improve the traffic that enters your website – which means a good thing for your SEO.
• Understand your social profile settings, and use them to further understand the audience of your social profiles.
• If other people are allowed to write on your timeline (Facebook), make sure that the posts are monitored and managed because the wrong message could be detrimental for your brand name.
• If your business has multiple branches, make sure that Facebook and Youtube’s location function is active.

#3. Social Search Engines

As you may know, people could also search on social networks as well. Since most of the people here are professionals, let’s use LinkedIn as an example.

Most of the members that found you on LinkedIn have used the search tool to look for someone with your qualifications. So, you should make sure that your LinkedIn profile is optimized because it actually improves your profile’s visibility if your profile is active and up-to-date.

Optimizing your LinkedIn profile means you are updating your skills, summary, experiences, and other details. Whenever people regularly go back to your LinkedIn profile, it is inevitable that they will visit your website.

Key Takeaway

As I have mentioned, social media is not a direct ranking factor. So, if you are thinking of focusing on your social media strategy rather than link building or content marketing, then you are making a grave mistake.

However, social media can definitely help with your link building campaign (link potential), content writing (brainstorming), and your overall SEO endeavors. Always remember the tips I highlighted in this article, and you’ll surely have an easier time managing your social media profiles while at the same time improving your SEO.

Do you know other ways on how social media can help SEO? Tell me in the comments below, and let’s help each other out.

The post Ranking Better by NOT Focusing on Social Media appeared first on SEO Services Agency in Manila, Philippines.